Housing Wire

MARCH 3, 2025

Home staging is your chance to transform a property into a home that buyers cant wait to get their hands on. Buyers want to be able to see how a home will work for them. The best home staging tips help you create a welcoming environment that will make buyers feel right at home. Why is home staging important?

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Staging Agents Branding As-is 403

Housing Wire

OCTOBER 15, 2024

Although the decision is ultimately highly personal and based on a buyer’s budget, needs, and preferences, there are a few things agents need to consider to help them make the best decisions. It can be tough for a buyer to choose when faced with the allure of a brand-new build or the charm and affordability of an older home.

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New Construction Construction Agents Marketing 487

Housing Wire

DECEMBER 5, 2024

A post shared by The Broke Agent | Real Estate Humor (@thebrokeagent) Actionable Insights Embrace humor as a way to connect with clients and peers real estate doesnt always have to be so serious Use relatable content to build your personal brand and increase engagement 2.

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Agents Branding Marketing Industrial 397

Housing Wire

FEBRUARY 3, 2025

Under each key heading, the checklist goes into great detail to uncover potential issues that could devalue the business, expose a buyer to liability, or even jeopardize the transaction. A buyer wants the right to use those names and marks with superior title from the rest of the world. Are those agreements assignable to the buyer?

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Due diligence Purchase and sale agreement Industrial Mortgages 416

Housing Wire

DECEMBER 18, 2024

On Wednesdy Citi launched mortgage.com, a new platform that creates a brand-endorsed, consumer-focused channel to leverage Citi’s brand authority and encourage mortgage or refinance applications for the bank. Market share and brand authority Why launch this site now? We’ve got good purchase products.

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Marketing Lending Branding Banks 413

Housing Wire

SEPTEMBER 18, 2023

According to court documents filed on Monday, RE/MAX and the home sellers suing the firm in both the Moehrl and Sitzer/Burnett cases, which both deal with buyer brokers’ commissions, have reached a preliminary settlement agreement, settling all claims in both suits. In fact, the U.S.

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MLS Branding Agents Brokerage 505

Housing Wire

DECEMBER 27, 2024

These roles include: Buyers agents: These agents focus on helping clients purchase a new home. Marketing specialists: Marketing specialists handle the teams branding and advertising efforts. Will the team’s branding, marketing, leads and support help you close more deals with less stress?

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Purchase and sale agreement Branding Agents Closing 417

Housing Wire

MARCH 3, 2025

Buyers, on the other hand, view earnouts as a risk mitigation tool to avoid paying too much, particularly if there is uncertainty regarding future performance of the business. Earnouts are contingent payments based on Buyer achieving future financial targets that may never happen.

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Purchase and sale agreement Closing Industrial Mortgages 403

Housing Wire

MARCH 14, 2025

Coldwell Banker is brand affiliate of Anywhere Real Estate, which has publicly stated that it wants the policy to be reformed rather than repealed. The reasoning behind all of this is simple to grow their business regardless of how it may harm buyers and sellers, Lane wrote. Lane offered more thoughts in her op-ed.

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MLS Branding Brokerage Industrial 329

Housing Wire

DECEMBER 6, 2024

Building on existing relationships is the quickest and easiest way to keep your pipeline filled with active buyers and sellers, so you dont have to worry about dry spells. Your newsletter content should be a mix market updates, buyer and seller advice, community news and events, and storytelling.

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Pre-approval Design Industrial Agents 395

Housing Wire

OCTOBER 16, 2024

With buyers and sellers increasingly seeking out seasoned agents to navigate new regulations, forms, and shifting processes, local success is a key differentiator. Verifications are completed by working directly with our brand partners, or by obtaining verification documentation directly from submitting agents and teams.

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Agents Commercial Land Branding 446

Housing Wire

DECEMBER 23, 2024

RE/MAX is hoping that its focus on empowering agents through education and technology tools will help attract more agents to the brand, especially those who are newer to the business.

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Agents Technology Brokerage Branding 393

Housing Wire

JANUARY 17, 2025

According to Lewis, this affiliation allows his team to tap into more resources and join a brand with strong market presence. This move allows us to elevate our renowned customer service by aligning with a brand that has such a strong presence in the local market and beyond. Coldwell Banker released a report on Jan.

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Branding Brokerage Sales Agents 368

Housing Wire

MARCH 22, 2024

Based on NAR’s settlement, agents working with buyers will need a signed buyer representation agreement starting in mid-July, pending final court approval of the settlement. Bills Clarke said this is exactly how agents already work with sellers, so it shouldn’t be a big deal to implement buyer agreements into a business. “We

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MLS Agents Design As-is 497

Housing Wire

NOVEMBER 29, 2023

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. But beyond first-timers, we’ll show you how to attract real estate buyers of all kinds through a multi-tiered marketing approach that boosts both your visibility and credibility with potential buyers.

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Branding Design Agents Marketing 435

Housing Wire

MARCH 26, 2025

We have been vocal in our position on Clear Cooperation, advocating for reform that balances buyer visibility and seller choice, an Anywhere spokesperson wrote in an email. Another major national brand, RE/MAX , is also pleased with the policy shift. But there are aspects of this debate that give him pause.

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Industrial MLS Brokerage Seller disclosure 363

Housing Wire

JANUARY 27, 2025

Additionally, with cooperative compensation removed from MLS systems, alongside the new requirement for buyer-agency agreements, agents must speak up and share their value clearly and confidently. To do so, develop strategies and programs that cater to buyers and sellers at every stage. It may not be easy, but nothing worthwhile is.

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Technology Renovation Agents Industrial 397

Housing Wire

OCTOBER 6, 2023

million settlement with plaintiffs in two bombshell buyer commission lawsuits have been made public, and they stipulate that the brokerage conglomerate make significant changes to its practices. The terms of Anywhere Real Estate ‘s $83.5

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Brokerage MLS Agents Branding 459

Housing Wire

JANUARY 8, 2025

After rock-solid careers of their own, they decided to combine their skills and their shared passion to help Chinese home buyers, sellers and investors navigate Southern Californias competitive real estate market, Real President Sharran Srivatsaa said in a statement. Theyve set the gold standard for service to the Chinese community.

Brokerage 397

Brokerage Technology Agents Branding 397

Housing Wire

JANUARY 15, 2025

With housing expenses on the rise, potential buyers are becoming increasingly sensitive to overall costs, making affordability a top concern. Resilient real estate practices for 2025 The challenges ahead require forward-thinking solutions.

Marketing 363

Marketing Commercial Mortgages Branding 363

Housing Wire

FEBRUARY 14, 2024

Jeremy Foster, founder and chairman of Calque Buying a home today can be stressful and fraught with complicated issues, such as contingencies requiring the buyer to sell their current home before qualifying for the home they want to buy. Buy before you sell (BBYS) products may be the answer.

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Backup offer Loan Officer Home sale contingency Branding 447

Housing Wire

JANUARY 27, 2025

She went from a brand new agent in 2020 to running her wildly successful boutique brokerage with Side in less than four years. No cold calling, no door knocking just (patiently) educating new and move-up buyers with quick-hit educational TikTok videos. Can you build a thriving real estate business on TikTok? Kina Desantis did.

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Agents Brokerage Branding Design 363

Housing Wire

MARCH 10, 2025

But because AI is about to reshape how buyers and sellers interact with listings entirely. Nobody is harmed if AI aggregates listings from multiple sources, sharing them directly with buyers. Having a listing reach buyers directly through AI will be a win for buyers, sellers and agents. They have the brand recognition.

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As-is MLS Brokerage Industrial 323

Housing Wire

NOVEMBER 14, 2024

Join Emily Peckham’s FSBO Mastermind Other Facebook groups to explore Here are some other types of Facebook groups you should seek out and explore to meet new clients, uncover hidden properties coming to market in your area, or network within your brokerage or brokerage brand. Many cities have multiple groups.

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Agents Brokerage Industrial Branding 418

Housing Wire

FEBRUARY 27, 2025

While the key statistics about a property will be available to buyers in the real estate listing description, residential buyers tend to shop with their emotions. Your listing description allows you, as the listing agent, to showcase the property’s best features in a way that reaches potential buyers on a deeper level.

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Renovation Agents MLS Equity 358

Housing Wire

APRIL 13, 2025

Whether you’re a buyer’s agent, a listing agent, or both, we support all agents and believe you deserve better. Just last week, I listened to focus groups with home sellers who believed that when a buyer clicks the “Contact Agent” button on their listings in Zillow, they’re contacting their listing agent.

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MLS Brokerage Agents Branding 233

Housing Wire

JANUARY 9, 2025

In this weeks episode of the Power House podcast, HousingWire President Diego Sanchez is joined by Varun Krishna , CEO of Rocket Companies and Rocket Mortgage , to explore his background, Rockets tech-focused approach to servicing and retention, and its upcoming brand transformation in 2025. Krishna: We brought in Jonathan Mildenhall.

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Branding Technology Finance Mortgages 277

Housing Wire

NOVEMBER 7, 2024

The California-based lender recently introduced a revised branding effort , the “Flex Payment Mortgage“ suite, that is designed to broaden the appeal of its reverse offerings to more potential partners. It wants options available to first-time buyers as well as age-appropriate offerings for a person’s later years.

Mortgages 369

Mortgages Equity Lending Branding 369

Housing Wire

JANUARY 23, 2025

Open house postcards Open house postcard from Wise Pelican Open house postcard from Agents Assemble on Etsy Open house postcard from Agents Assemble on Etsy Open house postcards are a valuable tool in the real estate agent’s arsenal, designed to draw prospective buyers and sellers to your property listings.

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Design Branding Agents Marketing 305

Housing Wire

JULY 30, 2024

When a potential buyer reaches out to the listing agent on a home for sale it is a potentially valuable lead no agent should be forced to give up. But the buyer may not be represented yet and then the listing agent can earn a referral fee by referring the buyer to another agent in their brokerage to earn an additional commission.

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Agents Branding Brokerage As-is 445

Housing Wire

APRIL 22, 2024

Additionally, Florance believes this model will succeed because it focuses on selling homes and building brands for both agents and brokerage firms. People are more willing to hire a brand that they trust to represent them, and agents will want to work for good brands. Brands matter.”

Branding 431

Branding Brokerage Staging Residential 431

Housing Wire

SEPTEMBER 10, 2024

Today’s real estate website builder offers a turnkey, easy-to-use solution to help build your brand, market your business and generate more (and better) leads. With competition for online leads heating up, we think AgentFire’s brand-first approach can be a game changer for brand-conscious agents, teams and even boutique brokerages.

Brokerage 444

Brokerage Agents Branding Land 444

Housing Wire

JANUARY 13, 2023

Going from a volatile rate environment in the latter half of 2022 to a market with lower, more stabilized rates, there’s optimism spreading across the industry that buyers will come back. I really think until we see inventory move in our favor, it’s still going to be a tough market for a buyer. How does my payment look?

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Pre-approval Marketing Seller concession Mortgages 418

Housing Wire

APRIL 4, 2025

Meanwhile, the marketplace data strongly suggests that an increase of office exclusive listings has the potential to harm prospective buyers and sellers by limiting access to information and creating a fragmented inventory system. Buyer access is already a concern in competitive housing markets.

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MLS Brokerage Agents Sales 261

Housing Wire

FEBRUARY 24, 2025

Here are some of the benefits of using LinkedIn for real estate agents: Target specific people that align with your desired real estate audience Build your brand and online presence to showcase your expertise Network with other agents and real estate professionals like lenders, attorneys, property managers, etc.

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Agents HR Branding Title 244

Housing Wire

OCTOBER 1, 2024

While it’s unclear exactly how home buyers and sellers are reacting to the situation, a startup tech company called Rayse is “pushing back on the settlement” with a new communication platform that allows prospective buyers to track what their agents are doing in real time.

Agents 448

Agents MLS Brokerage Branding 448

Housing Wire

AUGUST 22, 2024

1 brand trusted by real estate professionals and to be linked with a brand whose legacy goes back almost 120 years. We’re also delivering the best user experience and using AI to help buyers find their perfect home. For agents and brokers, it means we serve the needs of both the buyer and the listing agents.

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Branding Agents Industrial Technology 438