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Are you overpromising real estate closing times?

Housing Wire

This week, industry experts discuss how to navigate client and referral partner expectations and minimize closing times when factors like these begin to decelerate the buying process. I get it, the seller needs to move, but doing a quick closing to incentivize the seller to accept your offer is no longer a selling point.

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RE/MAX retains title of No. 1 brand in The Thousand rankings

Housing Wire

1 brand in the 2024 RealTrends Verified + Tom Ferry The Thousand. In late May, when RealTrends Verified released The Thousand rankings, it appeared that RE/MAX had lost its crown as the top brand to Keller Williams. The re-ranking process revealed that RE/MAX had in fact retained the top spot among the brands represented on the list.

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Fairway’s Steve Jacobson is ’focused on speed’ as he builds company culture

Housing Wire

Jacobson explains that Fairway prioritizes employee free speech and inclusivity that competing brands may not have. To close the conversation, Jacobson explains his plan to sell Fairway to its employees and give them opportunities to grow individually. Our competition is whoever gives us the best customer service,” Jacobson says. “As

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SoftPro unveils ClosingsLIVE, its closings communication portal

Housing Wire

SoftPro , the nation’s top provider of title , closing, and escrow software, announced on Thursday that it has launched ClosingsLIVE, a cutting-edge communication portal for real estate settlements. SoftPro is a leading provider of title, closing, and escrow software in the United States.

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Quicken brand will be officially retired on July 31

Housing Wire

Five years after introducing the Rocket Mortgage brand for digital lending, Rocket Companies will finally retire the legacy Quicken name on July 31. With this official name change, we will have a consistent brand that is synonymous with innovation and excellence.” He bought it back from Intuit for $23.3

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Rocket launches loyalty program, gives discount for closing costs

Housing Wire

In the first phase of the program, customers can use points to get discounts on their closing costs when purchase a home through the subsidiary Rocket Mortgage. To start, customers will receive a 7,500-point welcome bonus on their first reward activity – or $75 in savings on closing costs.

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Virtual notary adoption surges as businesses rush to close transactions remotely

Housing Wire

This article was written for FinLedger, HW Media’s new fintech focused news brand designed specifically for financial services professionals in banking, payments, insurance and proptech. A signer such as a customer closing on a loan appears before a notary on a video call and they complete, sign and notarize the document, he said.

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