Sat.Feb 15, 2025 - Fri.Feb 21, 2025

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4 long-term benefits of ethical real estate leadership

Inman

Proven systems and trustworthy leadership make all the difference in building a brokerage to be proud of, The Agency's Rainy Hake Austin writes.

Brokerage 117
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Gary Keller: We’re in a ‘trough,’ but a reset may be coming

Real Estate News

In a keynote presentation, the KW co-founder and other leaders discussed what an uncertain economy means for real estate and what agents need to tell clients.

Agents 273
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Home Sellers Lost $1 Billion by Skipping the MLS

BAM Media

In the past two years, home sellers who avoided the Multiple Listing Service (MLS) left over $1 billion on the table. According to new research from Zillow , choosing a private listing network over the MLS meant the typical seller pocketed $4,975 less than they could have. And in high-priced markets like California, that number jumped to a $30,000 loss per home sold.

MLS 102
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DeSantis wants to ban property taxes in Florida

Housing Wire

Florida Gov. Ron DeSantis said that he wants to eliminate property taxes in the state. In a post on X, the governor said that taxing land/property “is the more oppressive and ineffective” form of taxation. “Property taxes are local, not state. So wed need to do a constitutional amendment (requires 60% of voters to approve) to eliminate them (which I would support) or even to reform/lower them We should put the boldest amendment on the ballot that has a chance of getting that 60

Land 526
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The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

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Buying a Home May Help Shield You from Inflation

Keeping Current Matters

It feels like everything is getting more expensive these days.

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Listing off the MLS cost sellers more than $1B, study finds

Real Estate News

The new analysis was done by Zillow, whose CEO said private listings come at the expense of the seller and are an attempt by some brokerages to double dip.

MLS 320

More Trending

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Are You Asking Yourself These Questions About Selling Your House?

Keeping Current Matters

Some homeowners hesitate to sell because they’ve got unanswered questions that hold them back.

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Could home prices turn negative this year?

Housing Wire

Home price appreciation across the country is barely positive compared to last year at this time. Depending on how you measure it, home prices are about 2% higher on average across the country than last year at this time. Late last year, prices were about 4% to 5% above last year. Now, were looking at 2%. The question worth asking now, is what happens the rest of this spring.

Sales 447
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NextHome takes ‘two is better than one’ approach to CEO role

Real Estate News

Co-founder James Dwiggins and Keith Robinson are now co-CEOs as the Unfiltered podcast duo embraces a move designed to ramp up our already winning strategy.

Design 263
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Airbnb hosts leave site over co-founder’s DOGE work

Inman

Airbnb co-founder Joe Gebbia has pledged to work for the Department of Government Efficiency. Airbnb hosts aren’t happy about it.

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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Should I Update My House Before I Sell It?

Keeping Current Matters

With more homes for sale and buyers being more selective, it’s smart to make strategic updates.

Sales 220
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Fewer first-time homebuyers emerged in 2024, but Black Americans bucked the trend

Housing Wire

While the share of first-time homebuyers has declined across the country, Black homebuyers are bucking the trend and showing resilience in an increasingly difficult housing market. A recent Zillow survey found that 62% of all Black homebuyers in 2024 were first-timers, the same level as the previous year. In contrast, first-time buyers accounted for only 44% of the market, down from 50% in 2023.

Lending 353
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Under pressure from NAR, Phoenix Realtors cuts MLS Choice

Real Estate News

The Arizona association had been facing the loss of its charter after offering a discounted, non-Realtor membership option that included MLS access.

MLS 261
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NAR, Phoenix Realtors settle fight over MLS Choice

Inman

The Arizona association will withdraw MLS Choice, but will still offer some resources to people holding real estate licenses who are not members of NAR.

MLS 157
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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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Seller Concessions: A Smart Strategy To Get Your House Sold

Keeping Current Matters

For the past few years, it’s been mostly a seller’s market. But dynamics are shifting as the number of homes for sale grows.

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6 time management hacks to help agents sell more homes in 2025

Housing Wire

A majority of agents believe 2025 is going to be a great year for the housing market. Around 85% have an optimistic outlook , and 70% believe the market will be more stable, according to a new survey from Clever Real Estate. Although agents are split on whether its going to be a buyers or a sellers market, 87% predict that demand will remain very strong over the next year.

Agents 346
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Where Gen Z buyers are finding affordable homes

Real Estate News

In several metros in the Midwest and South, Gen Z accounted for a fifth of the mortgage applicants. Home prices in those markets were typically below $300K.

Mortgages 249
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Reffkin knocks NAR, says rules ‘prop up’ inexperienced agents

Inman

The Compass CEO said that NAR's rules have held back top agents and brokerages. But Robert Reffkin also believes that as those rules end, big brokerages like his will pull further ahead.

Agents 167
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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The Return to Urban Living — Why More People Are Moving Back to Cities

Keeping Current Matters

After years of suburban and rural migration during the pandemic, cities have been making a comeback in the past couple of years

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Rocket Mortgage will pay up to $5,000 in closing costs for renters

Housing Wire

Rocket Mortgage on Tuesday unveiled RocketRentRewards, which the company says is the homeownership industrys first offer to provide closing cost credits for renters. Under the program, homebuyers who use Rocket Mortgage as their lender can earn 10% back on the last 12 months of rental payments, receiving up to $5,000 in lender credits toward closing costs.

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Existing home sales stalled last month, but demand is lurking

Real Estate News

While down sharply from December, sales are off to a better start vs. 2023 and buyers who can handle elevated rates have fresh inventory to choose from.

Sales 235
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Gary Keller says agents must accept ‘easy deals’ are dead

Inman

At Keller Williams' annual Family Reunion, franchise co-founder Gary Keller said 2025 won't be any better than 2024 but agents can still thrive if they're willing to dig in and use market headwinds to their advantage.

Agents 166
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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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New industry guidance launched amid surge in leasehold complaints 

Estate Agent Today

The Property Ombudsman has published new guidance to support the owners of 4.8mleaseholdproperties in response to a sharp rise in block and estate management disputes.

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Arizona Realtors, others dismissed from Masiello commission lawsuit

Housing Wire

The Masiello commission lawsuits defendant list just got a bit lighter. On Friday, the suits lead plaintiff Joseph Masiello filed a motion to dismiss several parties voluntarily, but without prejudice, meaning that he could refile his suit against them in the future. The dismissed parties include the Arizona Association of Realtors , Phoenix Association of Realtors , Scottsdale Area Association of Realtors , West and Southeast Realtor of the Valley, Inc., Tucson Association of Realtors, Inc. , A

MLS 364
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More turmoil at HUD as key departments face huge cuts

Real Estate News

HUD Secretary Turner is just getting started, with disaster relief, rental assistance and fair housing at risk. Plus: CFPB remains in limbo, FHA faces cuts.

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Black households led first-time homebuyer market in 2024

Inman

Despite a nationwide dip in first-time homeownership, Black buyers have bucked the trend in 2024, leading the market with 62 percent purchasing their first home, according to new data released by Zillow Thursday.This continues a growing trend, with Black first-time buyers making up 55 percent of the market in 2022 and 63 percent in 2023.

Marketing 140
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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Fannie Mae Cuts Down Housing Forecast and Projections for 2025

Marco Santarelli

The housing market is always on my mind, and I'm sure it's on yours too, especially if you're thinking of buying, selling, or just keeping an eye on your investment. Here's the bottom line: Fannie Mae has dialed back its expectations for the housing market in 2025, predicting fewer home sales and slower price growth than previously anticipated. This change is primarily due to persistent high mortgage rates, which continue to be a major hurdle for potential buyers.

Mortgages 105
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Mortgage rates fall as economic softness sends bond yields lower 

Housing Wire

Mortgage rates decreased again today on weak economic data, following last Friday’s similar drop in the 10-year yield. Furthermore, the mortgage spreads in today’s pricing are favorable. According to the latest quote from Mortgage News Daily , mortgage rates are now around 6.89%. This represents a decline of 0.37% from the most recent high of 7.26%, which was recorded on Jan. 13.

Mortgages 304
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RE/MAX looking to 'strengthen our swagger'

Real Estate News

CEO Erik Carlson announced a $5.5 million deal to settle Canadian commissions cases and a profitable end to 2024. Now RE/MAX aims to stabilize U.S. agent count.

Agents 221
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EXp CEO answers 10 questions on CCP, MLS and transparency

Inman

EXp Realty Chief Executive Officer Leo Pareja answers your burning questions on the future of the Clear Cooperation Policy, multiple listing services and serving homebuyers and sellers in 2025.

MLS 170
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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.