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Rocket Companies announces deal to acquire Redfin for $1.75 billion

Housing Wire

The deal, which has been approved by the boards of directors of both Rocket Companies and Redfin, is expected to close in the second or third quarter of 2025. Today, Rocket Companies announced it has entered into an agreement to purchase digital real estate brokerage Redfin in an all-stock transaction valued at $1.75 billion in equity.

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22 U.S. metros where buying a home is cheaper than renting

Housing Wire

The for-sale market, on the other hand, is offering opportunities for buyers heading into the fall, with more than 1 in 4 sellers cutting prices. Tracking affordability over time With rents climbing and the for-sale market softening, including a rise in inventory , now is a great time to help home shoppers understand their affordability.

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To boost Black homeownership, the U.S. must navigate a ‘troubling environment’

Housing Wire

The two best-performing demographics for African Americans — Black female-headed households and millennials — both declined in home sales in 2023,” the organization explained in an announcement of the report’s findings. in 2023. “The The SHIBA report underscores that there has been little progress in increasing Black homeownership.

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Are you prepared to respond as borrower demand shifts?

Housing Wire

By examining their customer acquisition and retention strategies, they can drive, capture and convert shifts in demand into closed sales. Lead engagement – The ability to identify and quickly engage prospective borrowers as soon as buying intent is detected is arguably the most important facet of sales success in a lower rate environment.

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Why Pre-Approval Should Be at the Top of Your Homebuying To-Do List

Keeping Current Matters

Since the supply of homes for sale is growing and mortgage rates are coming down, you may be thinking it’s finally your moment to jump into the market.

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Roof AI powers its sales assistant with OpenAI technology

Housing Wire

Roof AI , an artificial intelligence -powered sales assistant that helps real estate and mortgage companies generate revenue across their business units, announced the integration of OpenAI ’s technology into its system, significantly boosting its capabilities. Michel Moubarak, vice president of growth at Roof AI, told HousingWire.

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How online auctions deliver on the promise of pre-foreclosure sales

Housing Wire

The great promise of short sales and other distressed pre-foreclosure sales as a foreclosure alternative is most fully realized in a competitive and transparent online auction marketplace, according to recent data from the Auction.com Market Validation Program (MVP) for pre-foreclosure sales. Falling Short.

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