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Final Offer launches private market listings feature for off-market sales

Housing Wire

The new platform will be available in all markets that Final Offer operates in. According to the company, PX allows agents to share “pre-market” and “off-market” properties with clients via a private channel. Pre-market and off-market listings have caused some controversy in the real estate industry.

Marketing 369
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Roof AI powers its sales assistant with OpenAI technology

Housing Wire

Roof AI , an artificial intelligence -powered sales assistant that helps real estate and mortgage companies generate revenue across their business units, announced the integration of OpenAI ’s technology into its system, significantly boosting its capabilities. Roof AI will slowly roll out Roof Pro over the following weeks.

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Lower CEO Dan Snyder explores acquisitions, technology and growth plans

Housing Wire

We really were built organically same-store sales growth for years. We’ve seen some of those lenders go to market and sell that tech stack to other lenders. We’re providing value through coaching and how to get more referral partners but also how to become a personal brand and influencer in your market.

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Luxury Presence releases hub for off-market home sales

Housing Wire

Luxury Presence has introduced Private Listings Hub, an invitation-only platform designed to help real estate agents promote off-market and pre-market listings with greater control and discretion. Agents can control listing visibility, filter buyer matches and receive notifications for relevant off-market opportunities.

Sales 227
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MoxiWorks CEO says technology won’t solve the real estate industry’s problems

Housing Wire

During the conversation, Velt and Elfman discuss the delicate art of balancing technology and artificial intelligence (AI) usage with developing client relationships. Tracey Velt: What overarching technology trends have you seen among real estate agents and brokers? How is MoxiWorks easing people into adopting a technology?

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Are you prepared to respond as borrower demand shifts?

Housing Wire

Fluctuating interest rates and a fast-changing market Last month, we saw the Federal Reserve deliver their long-awaited decision to lower interest rates with a 50 basis points cut, and 30-year mortgage rates reached as low as 6.08% according to ICE’s 30-year fixed conforming rate index.

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5 lessons we learned at the HW Economic Summit – and why we consider it a ‘must attend’

Housing Wire

26 in Dallas, provided valuable insights into the forces shaping the mortgage and housing markets in 2025. With economists, analysts and industry leaders in the room, discussions revolved around key economic indicators, inventory shifts, technology advancements and what lenders should be doing right now to prepare for the next cycle.