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Beyond automation: How marketing tech can empower loan officers in 2025

Housing Wire

Should the goal of marketing technology be to make it so that a loan officer never needs to log in? I started in the mortgage industry in 2015, working for large banks that were heavily invested in using technology to simplify the loan process for everyone involved. Today, “CRM” encompasses far more than just contact management.

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NEXA to give 100% of commission split to loan officers 

Housing Wire

will pay its loan officers 100% of the commission splits “without any per-file fees or other hidden fees,” according to co-founder and CEO Mike Kortas. NEXA usually pays loan officers 220 basis points (bps) out of 275 bps on most loans. NEXA Mortgage , the largest mortgage brokerage firm in the U.S.,

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New American Funding onboards top Chicago loan officer 

Housing Wire

New American Funding (NAF) has snagged top Chicago loan officer Larry Steinway as it looks to grow its presence in the Chicagoland area. billion of loan volume in his nearly 30-year career, started at NAF on April 1 as its vice president producing area sales manager tasked with expanding the lender’s footprint in the Chicagoland area.

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Loan officers are dramatically cutting their pay to win clients. It’s often illegal. 

Housing Wire

Mortgage rates had climbed close to the 7% range and he was determined to remain competitive on pricing with rival loan officers in North Carolina. After Mike paid his loan officer assistant, he was clearing just 40 bps. The lower comp rate stung. Still, it was better than nothing.

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AI Demo Day: Polly/™ AI: AI-powered copilot for loan officers

Housing Wire

Polly/ AI: AI-powered copilot for loan officers Fueled by Polly’s proprietary technology and data, Polly/ AI leverages powerful, state-of-the-art AI/ML and natural language processing (NLP) to transform the way loan officers conduct business and provide consumers with superior mortgage products and prices.

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Book authors want loan officers to have an edge in a highly competitive market

Housing Wire

From leveraging the latest in artificial intelligence (AI) and digital marketing to mastering financial literacy, mortgage and real estate professionals have come together to provide these skills to loan officers in a new book titled, “Rethink Everything: You ‘Know’ About Being A Next-Gen Loan Officer.”

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Mobile app for Optimal Blue PPE allows loan officers access to scenario pricing anywhere

Housing Wire

Optimal Blue ’s newly launched mobile app for the Optimal Blue PPE – one of the industry’s most widely used product, pricing and eligibility engine – gives loan officers full product and search capabilities from their mobile phones. All eligible products and rates are presented – including any adjustments, notes, and advisories.