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Momentum Builder buys Sales Mastery, creating new ‘super brand’

Housing Wire

Momentum Builder has acquired Sales Mastery , the companies announced Wednesday. The merger of two industry leaders in sales training and coaching will result in a “unified super brand” that will be known as Sales Mastery Powered by Momentum Builder, the companies said in a press release. 14-17 in Dallas.

Branding 370
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Homebuilders face rising risk unless mortgage rates fall

Housing Wire

To avoid a job loss recession, closely monitoring the homebuilding industry is essential. Todays builder survey gives us more clues about what stage they’re in, and it isnt good. If mortgage rates don’t drop, we may see this sector facing supply issues and shrinking profit margins. Why is this important?

Mortgages 478
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Divya Aathresh on using AI to solve brokerage back office problems

Housing Wire

What stage is the company in right now? Divya Aathresh: We are still very early, in the pre-seed stage. Then Better brought me to this industry. That aspect opened up a lot of learning for me: part product discovery and part were my connections in the industry. Sarah Wheeler: You founded MaxHome.AI in January.

Brokerage 370
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Zillow CEO Jeremy Wacksman: ‘We do tech so you can do real estate’

Housing Wire

Dwiggins: Tell us a little bit about the acquisition of Virtual Staging AI and the strategy for that. Wacksman: It’s a great young company that has innovated a way to do virtual staging. And that’s, as you outlined, another example of us enabling the real estate industry to become more digital, integrated and productive.

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Marketing Leaders take the stage at HW Annual Oct. 10-12

Housing Wire

This portion of our agenda is intended to shine a light on the marketing leaders pushing the boundaries in the housing industry and their colleagues who don’t work directly in the marketing space. Attendees can find inspirational speakers on stage during the Marketing Leaders sessions.

Staging 435
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MLSs seek to reinvent themselves

Housing Wire

On Thursday, MLS leaders took center stage at several conference sessions, including discussions of the business practice changes driven by the NAR commission lawsuit settlement and how the role of the MLS — and the MLS-broker relationship — has evolved as a result. “And We’ve come a long way since then.”

MLS 418
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Compass’s recent performance points to the future of real estate brokerage

Housing Wire

Every moment of friction is potentially a lost sale. Founder and CEO Ryan Serhant is a leader in leveraging social media to drive sales. agents; SellIt.com, a sales training subscription program; and S.MPLE, a proprietary AI workflow automation platform.SERHANT. is its own sales technology incubator and accelerator.

Brokerage 344