It’s time we put the guardrails up and protect consumers from abusive trigger leads
Housing Wire
OCTOBER 29, 2024
When a borrower’s credit is pulled by the lender, a trigger is sent to the credit reporting agency to signal that an individual is interested in applying for home financing. This trigger lead is then repackaged and sold down the vast chain of third-party brokers–completely unbeknownst to the borrower.
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