Sat.Apr 15, 2023 - Fri.Apr 21, 2023

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Housing Market Tracker: Inventory falls even lower

Housing Wire

The seasonal housing inventory bottom evaded us again last week as active listings fell and new listing inventory decreased. Purchase application data rose again, with more positive than negative data in 2023. Mortgage rates didn’t move much last week, but the 10-year yield rose even though inflation data was tamer than expected, and we had a weaker retail sales report number.

Marketing 539
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Think Twice Before Waiting for Lower Home Prices

Keeping Current Matters

As the housing market continues to change, you may be wondering where it’ll go from here.

Marketing 264
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Opendoor lays off 22% of its workforce in latest round of cuts

Inman

In total, the company cut 560 positions, according to a statement Opendoor provided to Inman. The cuts, which were announced internally Tuesday morning, primarily focused on operations roles.

Sales 218
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How to Improve Your Curb Appeal

Windemere Selling

When it comes time to sell your home, first impressions are crucial. Improving your curb appeal helps to make the most of a buyer’s first glance and sets the stage for their interest in purchasing your home. Working with your agent to identify projects that boost your curb appeal will go a long way towards selling your home quickly and for the best price.

Staging 104
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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Comparing a Condo to a Townhouse: What You Need to Know

RIS Media

A condo or townhouse might be better if a single-family home isn’t right for you. But it can be difficult to decide if you are weighing up the choice of condo vs. townhouse. We will examine the differences between condos and townhouses to make your choice easier. You may find that either housing choice works.… The post Comparing a Condo to a Townhouse: What You Need to Know appeared first on RISMedia.

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A Curious Case of Port St. Lucie Real Estate Pros

Realty Biz

Port St. Lucie, Florida, is the most unusual real estate market we’ve looked at concerning how the top agents convert sales. From a marketing expert’s perspective, the lack of marketing spend by professionals in this region is astonishing. Over the past year or more, I’ve developed a method for finding the best marketing experts in real estate by narrowing and comparing variables across the web spectrum.

Agents 86

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Buy An Older Home

BubbleInfo

The main cause of the ultra-low inventory is from homebuyers purchasing their forever home – whether they knew it at the time, or not. Between today’s higher rates and the difficulty of buying a better home, just about everybody is stuck in their current house. How can today’s buyers get a leg up?

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Opendoor cuts 22% of its employees

Real Estate News

The industry’s leading iBuyer continues its struggle against housing industry headwinds, cutting about 560 employees, mostly in operations.

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A Beginner’s Guide to Geofarming for Real Estate Agents

Easy Agent Pro

Geo Farming is a fantastic and effective strategy used by many real estate agents to establish a niche and generate high-quality leads for their businesses. By designating a region, area, or neighborhood as your focus, you can improve brand recognition and lead generation as well as earn referrals and gain listings. Ready to start applying this effective marketing strategy to your real estate business?

Agents 86
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Housing inventory still near record lows

Housing Wire

We only have 2.6 months’ worth of housing inventory in the U.S. after coming off the single biggest home-sales crash year in history. That is where we are today in America. As expected, existing home sales fell from February to March since the previous month’s report was intense. We have a workable range for 2023 sales in the existing home sales market between 4 million and 4.6 million.

Sales 531
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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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Why You May Want an Energy-Efficient Home [INFOGRAPHIC]

Keeping Current Matters

Since inflation is increasing the cost of goods and services, it may make sense to look for an energy-efficient home. Energy prices have increased over the last year, so look for energy-efficient features in your home search.

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Nation’s largest homebuilder brings some heat to a cool spring

Real Estate News

DR Horton, seen as a “heat check” for the housing industry, blew past analyst expectations with its Q2 profits and offered an encouraging take on spring.

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Corcoran’s five-star retreat returns for second run — in Nashville

Inman

BeCorcoran debuted last year at The Breakers in Palm Beach, bringing together hundreds of agents, leaders, and staff from across its owned brokerage and growing affiliate network. The inaugural event was a tremendous success.

Brokerage 158
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Record apartment supply is good for mortgage rates 

Housing Wire

What is the best news for mortgage rates long-term? It’s getting more supply of apartments! The best way to fight inflation is always by adding more supply; if your goal is to destroy inflation by killing demand, that is only a temporary fix. Housing inflation post-2020 was one for the record books, not only because home prices accelerated in such a short time, but more importantly for the inflation data, rents took off, something that didn’t happen during the housing bubble years.

Mortgages 520
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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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Falling out of Love with Your House? It May Be Time To Move.

Keeping Current Matters

Owning a home means having a place that’s solely your own and provides the space, features, and location you and your loved ones need.

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Compass gaining new teams after high-profile departures

Real Estate News

As the market slowed down, some top teams left Compass for greener pastures, but the company continues to grow its agent count and woo new and former teams.

Agents 259
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After Ralph Yarl, it’s time to retire door-knocking once and for all

Inman

A teenager was shot for knocking on the wrong door. Telling your agents to door-knock for new business is dated advice, and it could be deadly. In a world where gun violence is in our headlines daily, it’s time to stop door-knocking.

Agents 158
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NAMB welcomes legislative proposal to ban use of trigger leads

Housing Wire

The National Association of Mortgage Brokers (NAMB), an association representing the interests of individual mortgage loan originators and small to midsize mortgage businesses, is welcoming the introduction of a bill that would end the sale of trigger leads. The bill, H.R. 2656, was introduced by Representative Richie Torres of New York on April 17, and would amend the Fair Credit Reporting Act to prohibit the creation and sale of trigger leads — which the association has been urging Congress to

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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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What’s the Difference Between a Home Inspection and an Appraisal?

Keeping Current Matters

If you're planning to buy a home, an inspection is an important step in the process.

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Over half of millennials now own a home

Real Estate News

Millennials hit a major homeownership milestone in 2022, but they’re more likely to own a home in the Midwest versus pricey cities on the coasts.

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21 apps to accelerate your brokerage tech stack

Inman

Inman assembled a list of technology companies for customizing a tech-stack, specific to those brokers who look for flexibility, best-of-breed options and quicker roll-out.

Brokerage 165
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Mortgage industry takes another stand against the FHFA’s DTI fee

Housing Wire

It’s been delayed, but that’s not enough for the mortgage industry. In a blog post published Thursday, Mortgage Bankers Association (MBA) President and CEO Bob Broeksmit made the case that the Federal Housing Finance Agency ‘s (FHFA) loan level price adjustments (LLPA) related to a mortgage borrower’s debt-to-income (DTI) ratio is unworkable and should be scrapped entirely.

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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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5 Reasons Millennials Are Buying Homes

Keeping Current Matters

In the United States, there are over 72 million millennials.

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Can California solve its worsening affordability crisis?

Real Estate News

High prices are nothing new in the Golden State, but an increasingly small fraction of residents can afford a home. Is a turnaround in sight?

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Master the art of pricing: how to avoid price reductions on your listings

Inman

The housing market news is full of headlines about sellers slashing prices and offering concessions. But while buyers certainly have more leverage in the market than they did two years ago, the full picture is less bleak for sellers than it may seem.

Marketing 158
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Opinion: The title industry supports innovation while prioritizing protection

Housing Wire

Think an old dog can’t learn new tricks? Some say that the nearly 150-year-old title industry has a difficult time adapting and evolving. However, the title industry has proven these critics wrong over the past decade, and importantly, it has done so without leaving homeowners vulnerable to unnecessary risks. Title companies have embraced digitization, automation and artificial intelligence to better meet their customers’ needs, reduce costs and increase efficiency.

Title 448
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The Broker Action Plan for the Post-NAR Lawsuit Landscape

Now more than ever, brokers need to provide agents with the right tools, strategies, and training to effectively demonstrate their expertise, negotiate successfully, and foster strong client relationships. So – what should brokers do to ensure this? Invest in the right technology, continuous education, and innovative marketing strategies that empower agents to stand out in a crowded marketplace.

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Making a Splash: 4 Homes with Lovely Water Features

Sotheby's International Real Estate

Whether dramatic or demure, a water feature brings calming sounds and natural visual appeal to any home. Each of these four properties—from East Coast to West—uses water to turn an outdoor area into an oasis that can be both striking and serene. Lush Brentwood Beauty Janelle Friedman | Sotheby’s International Realty – Santa Monica – Venice Brokerage This serene sanctuary occupies two lush acres in the heart of Brentwood.

Brokerage 139
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EXIT Realty: Making work meaningful

Real Estate News

At EXIT, work isn't just about a paycheck. It's about leaving a legacy. EXIT puts its people first, empowering them "to live their why.

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Capitalizing on the demand for home hot tubs, spas and pools

Inman

I’ve learned that the desire for proximity to water never wanes — whether that’s an ocean or lake, a hot tub, or pool. As affluent buyers permanently relocated to suburban or vacation markets over the past few years, this demand has only increased.

Marketing 163
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Low-income owners’ home values have increased by 75% since 2012

Housing Wire

Home equity and retirement savings accounts represent over 60% of a household’s net worth, according to the U.S. Census Bureau , and the last decade has resulted in a significant uptick in low-income homeowners’ home values. Between 2012 and 2022, the nationwide median value of homes owned by low-income households (households earning no more than 80% of metro area’s median income) rose 75%, or $98,910.

Equity 434
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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.