Sat.Mar 22, 2025 - Fri.Mar 28, 2025

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4 advanced marketing tactics for real estate teams that really work

Inman

According to luxury consultant Chris Pollinger, adaptation and evolution are key to creating marketing that works both now and for the long haul.

Marketing 162
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Lower Mortgage Rates, Better Affordability

Eye on Housing

As housing affordability remains a critical challenge across the country, mortgage rates continue to play a central role in shaping homebuying power. Mortgage rates stayed elevated throughout 2023 and early 2024. Recent data, however, shows a modest decline in mortgage rates. Even slight declines can have a significant impact on housing affordability, pricing more households.

Mortgages 122
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Do private listing networks impact certain buyers — or markets?

Real Estate News

If fewer listings are publicly accessible, first-timers and buyers in areas where PLN-friendly brokerages dominate could face more challenges.

Brokerage 277
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Home sellers who didn’t list on the MLS lost $1B in sale proceeds: Zillow

Housing Wire

Home sellers who did not list their properties on the MLS lost out on more than $1 billion in sale proceeds over the past two years, according to a study published Monday by Zillow. The study also found that these losses were deepest in communities of color. Zillow defined communities of color as ZIP codes where a majority of households are headed by Blacks , Hispanics , Asian Americans, Pacific Islanders or Native Americans.

MLS 501
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The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

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Sweeping Atlantic Avenue Rezoning Plan Moves Forward

Brownstoner

A wide-ranging rezoning that would drastically reshape an industrial part of central Brooklyn, allowing for high-rise residential buildings in what is currently a manufacturing area, is closer to being implemented after being greenlit by the City Planning Commission. The Atlantic Avenue Mixed-Use Plan, which would rezone roughly 21 blocks along Atlantic… Read More > The post Sweeping Atlantic Avenue Rezoning Plan Moves Forward appeared first on Brownstoner.

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NAR keeping Clear Cooperation — with a key addition

Real Estate News

A new complement to CCP will allow for delayed marketing, giving home sellers the ability to keep their listings out of the IDX feed and off search sites.

Marketing 307
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The intensifying rental market: Why agents must be prepared

Housing Wire

The U.S. rental market has become more competitive than ever, driven by a combination of rising demand, limited availability due to a lack of new rental housing supply, and regional economic pressures. As affordability challenges push more people into renting the average age of first-time homebuyers has moved up to an all-time high of 38 years real estate professionals must stay ahead of market trends and equip themselves with the right knowledge and tools to navigate and command this evolving

Agents 416
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Mortgage Rates Drop to 2-Week Low for Week Ending March 27, 2025

Marco Santarelli

If you've been eyeing the housing market, there's a bit of good news: mortgage rates have dipped to a 2-week low. According to Freddie Mac, the average rate on a 30-year fixed home loan fell to 6.65% for the week ending March 27, 2025. While it's a small decrease from 6.67% the week before, it's a move in the right direction. But what does this mean for you, the potential homebuyer?

Mortgages 113
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Women, Wealth and Real Estate: How Daniela Pagani takes control

Inman

As women like this Chicago luxury broker step into real estate, Melanie Klein writes, they continue to redefine success and carve out pathways to lasting financial independence.

Brokerage 158
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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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For mortgage rates, bad news is good news

Real Estate News

Keeping an eye on economic factors like growth, inflation and government borrowing can provide hints about where mortgage rates are headed.

Mortgages 269
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Price reductions: 6 things to consider before lowering the price

Housing Wire

Before rushing to a price reduction for your real estate listing, its important to take a step back and evaluate all the factors that could be affecting the sale. Is the home being marketed effectively? Does it show well? Is the seller being flexible with showings? Have seasonal trends been taken into account? Is the price aligned with current market conditions?

Staging 363
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Slight Decline in Rates Helps New Home Sales to Edge Higher in February

Eye on Housing

A slight decline in mortgage rates and limited existing inventory helped new home sales to edge higher in February even as housing affordability challenges continue to act as a strong headwind on the market. Sales of newly built, single-family homes in February increased 1.8% to a 676,000 seasonally adjusted annual rate from a revised January.

Sales 107
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NAR announces 61 positions eliminated in overhaul

Inman

The cuts are all part of what NAR called a "months-long strategy" to "streamline" and "reposition" around its new leadership team, as well as "reallocate" the association's budget dollars.

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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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MLS-owned data platform Remine to be sold

Real Estate News

The company, which never turned a profit, owes millions to investors. After failed attempts to attract a buyer, its owners are trying a bankruptcy alternative.

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CFO optimism falls as tariffs, trade policy remain uncertain

Housing Wire

Economic optimism among chief financial officers dropped in the first quarter of 2025 as a result of tariffs and broader uncertainty. That’s according to the CFO Survey, a collaboration between Duke Universitys Fuqua School of Business and the Federal Reserve Banks of Richmond and Atlanta. The CFO Survey was fielded from Feb. 18 to March 7. The panel includes firms that range from small operations to Fortune 500 companies across all major industries.

Banks 364
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5 Key Reasons FSBOs Regret Not Using a Real Estate Agent

RIS Media

People dont normally DIY it when a lawyer, electrician or other professional is needed. But some homeowners think selling their properties with no agent will save gobs of money on commissions. Almost always they come to regret it, settling on a price that could have been better, not to mention spending way more time on… The post 5 Key Reasons FSBOs Regret Not Using a Real Estate Agent appeared first on RISMedia.

Agents 131
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Understanding Clear Cooperation’s delayed marketing exempt listings

Inman

Navigating the National Association of Realtors' amended Clear Cooperation Policy could cause a headache. If you don't want to lose your mind or your listings follow Coach Darryl Davis' lead.

Marketing 165
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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‘Future class-action’ or ‘expanding choice’? Leaders on CCP news

Real Estate News

The real estate industry had mixed reactions to NARs decision to keep Clear Cooperation and add a policy that allows sellers to delay marketing via IDX.

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Bill would make FEMA independent amid calls to ‘eliminate’ it

Housing Wire

A duo of bipartisan lawmakers in the House of Representatives is proposing a bill that would establish the Federal Emergency Management Agency (FEMA) as an independent, cabinet-level agency that would be broken away from its current home inside the U.S. Department of Homeland Security (DHS). The FEMA Independence Act , sponsored by Florida Rep. Jared Moskowitz (D) and co-sponsored with his state colleague Rep.

Design 360
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BREAKING: NAR Eliminating 61 Positions as ‘Organizational Revamp’ Takes Shape

RIS Media

Today, the National Association of REALTORS (NAR) announced it is eliminating a total of 61 positions as CEO Nykia Wrightwho has held the role on a permanent basis for just over six monthscontinues her transformation of the organization in the wake of multiple turbulent years. The industry is changing, and it is our responsibility to… The post BREAKING: NAR Eliminating 61 Positions as Organizational Revamp Takes Shape appeared first on RISMedia.

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Rethink your assumptions when marketing to women homebuyers

Inman

Think women who buy are focused on style over substance? Think again. Theyre mostly focused on financial matters, and theyre willing to consider a fixer-upper.

Marketing 158
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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Fannie and Freddie privatization push gains momentum

Real Estate News

The new FHFA director's involvement with the two boards suggests that decades-long government oversight could soon end.

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How to build a 7-figure GCI with Facebook Groups: Laura Griffin

Housing Wire

Generating a new lead can feel like magic. That little dopamine kick you get just from talking to someone who might hire you is part of what makes this job so fulfilling. Its thrilling and addictive. But what if you could get that same rush without having to white-knuckle it through a cold call or shell out a thousand bucks a month to Zillow? Laura Griffin did just that by accident.

Agents 369
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The Best Week To List Your House Is Almost Here – Are You Ready?

Keeping Current Matters

If selling your house is on your to-do list this year, the time to start prepping is now.

Agents 262
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How ERA’s Michelle Johnson Lundy pays it forward

Inman

To ensure better representation this Women's History Month and beyond, she writes, its critical to reduce barriers to entry, support women in their journeys and celebrate their success.

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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.