Sat.Feb 08, 2025 - Fri.Feb 14, 2025

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The housing data looks ugly. How will the market respond?

Real Estate News

Demand is weak, rates remain elevated and sellers appear weary but buyers may return to the market this spring to take advantage of deals on the margins.

Marketing 259
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The Secret To Selling This Spring: Start the Prep Work Now

Keeping Current Matters

Spring is the busiest season in the housing market.

Marketing 250
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Redfin to lay off 450 employees in its rental division

Housing Wire

Redfin has announced yet another round of layoffs. According to a document filed with the Securities and Exchange Commission Tuesday evening, Redfin will be cutting 450 employees from its rental division. This announcement came just hours after Zillow announced a syndication deal with Redfin for its rental listings on its Q4 2024 earnings call with investors.

Investor 427
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Referral fees: The Twilight Zone of compensation disclosure?

Inman

Amid sweeping commission changes and the push for greater transparency in real estate, rules around referral fees remain elusive, compliance expert Summer Goralik writes for Inman.

MLS 174
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The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

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HUD faces massive staff cuts, while a lawsuit buys time for CFPB

Real Estate News

The D.C. shakeup continues as Elon Musks DOGE team takes on HUD, looks to cut staff by half; the CFPB awaits a new director and retains funding for now.

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Why You’ll Love Owning a Home

Keeping Current Matters

Owning a home comes with many benefits, both non-financial and financial.

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More Trending

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7 real estate strategies that died in 2024 (but agents keep doing them)

Inman

Now is a great time to take a hard look at your daily activities, and see if there may be adjustments you can make that will lead to more success, Jimmy Burgess writes.

Agents 167
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Tariffs, home construction and affordability

Real Estate News

The price of building materials could rise by an additional 4-6% in the next 12 months, or 10% overall, according to a new report from CoreLogic.

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Home Price Growth Is Moderating – Here’s Why That’s Good for You

Keeping Current Matters

Over the past few years, home prices skyrocketed.

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Illinois Realtors’ leaders discuss market challenges and growth opportunities

Housing Wire

In this week’s episode of the RealTrending podcast , host Tracey Velt traveled to the REengage Winter Conference to speak with Illinois Realtors CEO Jeff Baker and president Tommy Choi. During the conversation, the group discuss real estate market challenges, the value of being a part of an association, and growth areas for associations in 2025.

Marketing 441
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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Windermere reinforces DEI pledge with appointment of new director

Inman

Brooks Glenn will serve as the Seattle-based brokerage's diversity, equity and inclusion director. President OB Jacobi said Windermere "feels strongly" that now is the time to bolster DEI efforts.

Equity 158
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Rising inflation dims hopes for mortgage rate relief

Real Estate News

The latest CPI data suggests rates will remain elevated heading into the spring shopping season, and some analysts now expect just one rate cut this year.

Mortgages 276
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A Record Percent of Buyers Are Planning To Move in 2025 – Are You?

Keeping Current Matters

This could be the year to sell your house – and here’s why.

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The crucial role of community lending in our nation’s economy

Housing Wire

Our economy faces many challenges persistent high mortgage interest rates , a declining rate of existing home sales, elevated costs for basic goods and services, labor market imbalances, and rising health care costs to name just a few. As a new Administration takes over, dozens of policy prescriptions are being discussed that aim to unshackle the greatest economy in the world.

Lending 392
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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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What’s one thing you would tell yourself as a new agent? Pulse

Inman

If you could go back and talk to young you, would you give yourself business advice, a word of warning or a little kindness?

Agents 158
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Redfin to cut 450 roles following Zillow rentals deal

Real Estate News

The company, which signed an exclusive listings partnership with Zillow on Feb. 11, will complete the layoffs in July as it restructures its rentals segment.

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Breaking Into the Market: Smart Moves for First-Time Buyers

Keeping Current Matters

If you’re like a lot of aspiring homebuyers, there’s a major hurdle standing in your way — the cost of living.

Marketing 215
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Fannie Mae’s mortgage acquisition volume rose in 2024, but profits shrank slightly

Housing Wire

On Friday, Fannie Mae reported $17 billion in net income in 2024, down slightly from its $17.4 billion profit in 2023. The government-sponsored enterprise (GSE) had net income of $4.1 billion in the fourth quarter of 2024, marking its 28th consecutive quarter of positive earnings. Fannie Mae president and CEO Priscilla Almodovar said during Friday’s earnings call that at the end of 2024, the GSE grew its net worth to nearly $95 billion.

Mortgages 344
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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From tradition to trend: Lessons from the next generation of agents

Inman

Think you know it all? Jimmy Burgess shares the insights you can glean from working with younger Gen-Z and millennial real estate agents.

Agents 152
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Real Brokerage aims to trade agents’ other debit cards for its own

Real Estate News

The company will roll out more features for its Real Wallet soon, including rewards that can offset brokerage fees, its CTO told Real Estate News.

Brokerage 230
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Plans revealed for next generation of new towns to boost housing supply

Estate Agent Today

The Government has unveiled plans for the next generation of new towns as it looks to boost housing supply in the UK.

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12 real estate thank you note templates to dazzle your clients

Housing Wire

Real estate thank you notes are an easy, underutilized tool in the real estate world. With so many aspects of our lives and businesses going virtual, a snail mail thank you note is more impactful and memorable than ever before. It adds a personal touch and makes me stand out from all the other agents out there. Ive used thank you notes in my business for over a decade and even received referrals from people Ive met at networking events because they were so impressed by my immediate follow-up not

Agents 352
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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Commission plaintiffs sue Sibcy Cline — and settle for nearly $1M

Inman

The independent, Ohio-based brokerage will pay $895,000 to settle a lawsuit known as Keel after its lead plaintiff, bringing the total settlement fund for plaintiffs in the case to $11.5 million.

Brokerage 158
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Windermere appoints new diversity leader as it recommits to DEI

Real Estate News

Brooks Glenn will advance the Seattle-based firm's efforts to build "an inclusive culture that inspires people to stay and thrive." Plus, a promotion at BHGRE.

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Government urged to intervene on spray foam insulation issues

Estate Agent Today

The Government is being urged to intervene on the use of spray foam insulation.

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Homebuyers say they are willing to accept longer mortgage terms

Housing Wire

High interest rates and home prices are causing some prospective homebuyers to avoid applying for a mortgage. But despite this trend, some buyers are willing to adjust their loan term expectations to achieve homeownership, according to a recent report by real estate technology company REsimpli. REsimpli questioned 1,200 respondents who had plans to buy or upgrade a home this year.

Mortgages 365
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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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The ABS Formula: Your key to closing 2 deals every week

Inman

Generating consistent business requires an understanding of both short-term success and long-term strategies, coach Ricky Carruth writes.

Closing 158
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Brokerage Beat: News from Compass, The Agency, C21, more

Real Estate News

Compass nabs $10B team; The Agency opens 3rd office in Washington state; C21 gains multiple affiliates; Real grows in Alberta; NextHome adds NC office; more.

Brokerage 250
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Avoid HOA Horrors: 25 Questions to Ask When Buying a Condo

HomeLight

Youve done your research, crunched your numbers, and laid out what youre looking for in a home. Its all led you straight to condo living, and you cant wait for the maintenance-free lifestyle and simple conveniences that come along with it. The only problem: Youve heard one too many horror stories about controlling homeowner associations and excessive monthly fees.

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RedKey Realty Leaders expand in St. Louis with addition of Circa Properties

Housing Wire

RedKey Realty Leaders , an independent agency based in St. Louis , recently announced a major expansion move. The company added Circa Properties , another boutique brokerage with a strong local presence, but the merger is more about alignment than anything else, according to RedKey leaders. RedKey Realty is the top independent real estate agency in St.

Brokerage 364
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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.