Sat.Dec 07, 2024 - Fri.Dec 13, 2024

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What Will It Take for Prices To Come Down?

Keeping Current Matters

You may be wondering if home prices are going to crash.

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Housing demand still showing double-digit growth

Housing Wire

Last week, we witnessed a Santa Claus rally in mortgage rates alongside improved housing demand. The economy continues to create jobs, with wages growing at an annual rate of 4%. We also see growth in our pending contract data compared to 2022 and 2023. Additionally, the purchase application data delivered another pleasant surprise with positive results.

Mortgages 505
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25 Subject Lines to Boost Your Real Estate Email Open Rates

BAM Media

Your subject line is the gateway to your email’s success it determines whether your audience clicks to open or keeps scrolling. A well-crafted subject line has the power to: Create urgency that inspires immediate action. Offer clear value that captures attention. Spark curiosity to make readers want more. Personalize the experience to connect with your audience.

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James Dwiggins: Clear Cooperation opponents are prioritizing profits

Inman

Ahead of a debate on the CCP at Inman Connect New York, the CEO of NextHome says whether sellers agree to hold their listing off of the MLS depends on the agent's influence.

MLS 175
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The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

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Realtors should know where their NAR dues are going, says NYT reporter

Real Estate News

After her New York Times story sparked controversy, Debra Kamin told Real Estate News that agents and the public deserve to know how NAR spends its money.

Agents 260
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Home equity gains slowed in Q3. Are prices stabilizing?

Housing Wire

U.S. mortgage holders experienced a home equity increase in the third quarter of 2024 up 2.5% year over year to a total of $17.5 trillion nationwide. But that was down from 8% growth in the second quarter, and negative equity also ramped up for the first time in two years, according to a CoreLogic report. CoreLogic’s Q3 2024 Homeowner Equity Insights report showed that the total number of mortgaged homes with negative equity rose by 3.5% from the second quarter.

Equity 395

More Trending

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DOJ tells Supreme Court it has a right to investigate NAR policies

Inman

In its response to an NAR appeal, the DOJ acknowledged that, although it had closed an investigation into two NAR policies in 2020, it didn't agree not to reopen it.

Closing 178
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Falling mortgage rates spark late-season demand

Real Estate News

Rates have dropped for a third consecutive week, and buyers appear to be responding. But where rates go next is uncertain, and short-term volatility is likely.

Mortgages 242
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Will 2025 finally be a “normal” housing market?

Housing Wire

Weve now been in the post-pandemic housing market recession market as long as we were in the pandemic boom. Two and a half years. As we look into 2025, the question everyone is asking is: Do we have a new era starting? Does the housing market start to get back to normal? What can the data today tell us about signals for growth or weakness after the new year?

Marketing 418
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The Top 2 Reasons To Look at Newly Built Homes

Keeping Current Matters

When planning a move, a newly built home might not be the first thing that comes to mind.

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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Realty One Group allows Phoenix-area agents to leave NAR

Inman

Beginning in 2025, local agents will have the option to join a new Realty One subsidiary and become members of MLS Choice, a new low-cost membership type provided by Phoenix Realtors, without having to be Realtor association members.

Agents 173
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A mix of optimism and uncertainty as forecasters look to 2025

Real Estate News

Panelists at NARs economic summit expect a better year overall, but pointed to various wildcards that could tug the market in different directions.

Marketing 230
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Is now a good time to buy a house?

Housing Wire

Rapid changes in mortgage rates have left many would-be homebuyers asking: Is now a good time to buy? Will prices go up or down? Will mortgage rates and affordability improve or get worse? There is no perfect time to buy, of course. But there are specific factors homebuyers should weigh as they determine their timing. Patricia Maguire-Feltch, managing director of consumer origination sales at Chase Home Lending, says that realistic evaluation is key when making the big step to buy.

Mortgages 448
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Why Moving to a More Affordable Area Makes Sense

Keeping Current Matters

Moving to a more affordable area could be the fresh start you need to get ahead financially.

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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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Americans optimistic home prices and mortgage rates have peaked

Inman

While only 23 percent of Americans surveyed by mortgage giant Fannie Mae in November thought it was a good time to buy a home, that's up from 14 percent a year ago, when mortgage rates were near post-pandemic peaks.

Mortgages 167
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DOJ to Supreme Court: Ending NAR probes forever a ‘nonstarter’

Real Estate News

The National Association of Realtors and Department of Justice reached a deal in 2020, and since then have fiercely debated whether the case can be reopened.

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How to track housing data to know what’s coming next

Housing Wire

Tracking live weekly housing data would have been nearly impossible just a few years ago, but now we can gather and analyze real-time housing demand data. This valuable information can significantly enhance our understanding of housing economics and what is coming next. The question is: How can we harness the data to give you more confidence when talking about the housing market?

Mortgages 448
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What Homebuyers Need To Know About Credit Scores

Keeping Current Matters

Data shows 7 out of 10 prospective homebuyers don’t know the minimum credit score required by lenders or that it varies by lender and loan type.

Loans 196
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Another NAR bombshell reflects financial waste, hypocrisy

Inman

According to Cara Ameer, the National Association of Realtors owes its members an apology along with the option to opt out of membership.

MLS 162
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‘Unfiltered’: How great agents make content work for them

Real Estate News

Data and marketing pro David Childers shares content tips, 2025 predictions and the best way to answer real estate questions at holiday gatherings.

Agents 213
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William Raveis acquires Nantucket-based Jordan Real Estate

Housing Wire

Leading real estate brokerage William Raveis is making another game-changing acquisition before the new year. This week, the firm announced the acquisition of Nantucket, Massachussetts -based brokerage Jordan Real Estate (JRE). The financial terms of the deal were not disclosed. William Raveis a top-ranked brokerage serving the Northeast, Florida and South Carolina has made several expansion moves in 2024.

Brokerage 361
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2025’s Great Expectations: Will AI Deliver on Its Promises?

RIS Media

The rapid adoption of AI in real estate is historic. Not since the introduction of the iPhone has a single tech advancement had a faster and more pervasive impact on our industry. Real estates first survey of AI use, conducted by Delta Media last January, showed 80% of agents already used AI. Since then, the… The post 2025’s Great Expectations: Will AI Deliver on Its Promises?

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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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Building a future of growth with the right franchise partnership

Inman

For broker-owners looking to expand their real estate business, the right partnership can be a game-changer.

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People on the Move: Texas Realtors CEO to retire; Fathom appoints new VP

Real Estate News

Longtime Texas Realtors Executive VP Mike Barnett will take over as CEO on April 1; Andrew Shock named VP of operations at Fathom; RESO announces 2025 board.

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Winning the mental game: Keys to real estate success in 2025

Housing Wire

The work you do now is what will set you up for success in the first quarter of 2025. The majority of sales success is mental, preparing yourself mentally is just as crucial as setting your priorities and goals for the year ahead. Whether you liked or disliked what 2024 brought, soon youll be facing a clean slate. Even if the year was challenging and you felt like quittingguess what?

As-is 394
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7 Undeniable Benefits of Door Hangers

BAM Media

Marketing is a game of inchesone that requires you to be as omnipresent as possible. But its not just about being everywhereyou also need to do what other agents arent to capture the attention of potential homebuyers and sellers. Aside from farming with postcards and door knocking , door hangers are yet another inexpensive tactic you can use to get in front of your audiencemaking them especially appealing to agents without deep pockets but not opposed to investing in a little sweat equity.

Equity 104
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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What does the big Compass deal mean for you? The Download

Inman

How does Compass' big acquisition of @properties | Christie's International Real Estate change the real estate landscape and the way you do business?

Brokerage 163
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“Friend Compounds”: The Pros and Cons of Buying Real Estate With Your Besties

Lighter Side of Real Estate

Buying your first house has never been easy, but for todays younger generations, its increasingly out of reach. High interest rates, soaring home prices, and the heavy burden of student loan debt have made it difficult for young folks to purchase a home on their own. Even cutting out lattes or avocado toast doesnt do much to bridge the gap. And forget about hanging out with friends and taking memorable trips together if youre trying to buy a house.

Land 98
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Cincinnati’s housing market in a word? Unpredictable

Housing Wire

The housing market got some much needed relief in the fall when mortgage rates began to drop, but it was short lived. Despite two interest rate cuts by the Federal Reserve, mortgage rates rose again and remain stubbornly high. The turbulence in rates has trickled down to individual markets like Cincinnati, where real estate agents say they dont know what to expect from sale to sale.

Marketing 370
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Broker Seeks Protective Order Against NAR for Alleged Lawsuit ‘Retaliation’

RIS Media

Amid the growing landscape of litigation in the industry, a real estate broker is claiming his livelihood has been put at risk, alleging that he is being retaliated against for suing the National Association of REALTORS (NAR). In his latest legal volley against the trade group, broker Maurice Muhammad (who is representing himself in the… The post Broker Seeks Protective Order Against NAR for Alleged Lawsuit Retaliation appeared first on RISMedia.

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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.