Sat.Jun 17, 2023 - Fri.Jun 23, 2023

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Eco-Friendly, Energy-Efficient Homes Attract Buyers

Keeping Current Matters

Are you planning to sell your house?

Marketing 244
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A Listing Appointment Checklist for Stunning Presentations

Tom Ferry

A listing appointment checklist is a sure way to make sure you’re never missing anything you need – unless your checklist is missing something. ? What’s your No. 1 priority right now? Let’s hear it… Yes, getting listing appointments… But those appointments won’t do much for you if your presentations suck. So, to ensure that […] The post A Listing Appointment Checklist for Stunning Presentations appeared first on Tom Ferry.

Sales 88
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Should You Call a Seller’s Bluff If They Say Another Offer Is Coming in on a House You Want to Buy?

Lighter Side of Real Estate

It’s not uncommon for home buyers to feel they’re being lied to when they’re told there’s another offer coming in on a house they want to buy, no matter what the current real estate market is like. But considering you’ve probably been hearing that houses are taking longer to sell, prices are coming down, and there are fewer buyers to compete with, it might seem even more suspicious if you’re told there’s another offer on a house you want to buy right now.

Agents 108
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Is the housing recession over?

Housing Wire

Housing starts are surging today and the builder’s confidence data is now in expansion territory. Does this mean the housing recession is over? As I have said many times over the last few months, the builders are efficient sellers and they’re taking advantage of an existing home sales market that is suffering from low inventory and higher mortgage rates.

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The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

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The Netherlands let cities ban landlords. Here’s what happened

Inman

Home prices stayed roughly the same, but rents climbed higher. Researchers say the Dutch experiment undercut supply, though it's unclear exactly how it would play out in the U.S.

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21 Open House Food Ideas That Can Help Sell Your Listing (Yes, Really)

The Close

When it comes to open house food, dumping some pretzels into a bowl isn’t going to cut it. After all, every element of your open house is an opportunity to earn potential clients—so send the right message and impress prospective buyers and potential future sellers. Try out some of our favorite trendy and tasty open house food ideas that could actually help get your house sold!

As-is 111

More Trending

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15 Clever Real Estate Pop-by Ideas to Get More Referrals

The Close

If you’re looking for clever real estate pop-by ideas, you’ve come to the right place. After all, we’re not just real estate marketing experts, we’re also pun-believably good at spotting cheesy chuckles that are guaranteed to put a smile on your past client’s face. Oh, and (hopefully) score you a referral. Here are 15 of our favorite real estate pop-bys with links to purchase, pricing, gifting strategies, and who they’re best suited for on your list of past clients.

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A History and a Mission of Breaking Barriers

National Association of Realtors: Culture Scan

A History and a Mission of Breaking Barriers Atlanta broker’s book is part memoir, part guide for young Black men and women seeking to make it in commercial real estate.

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Unleash the Listing Goldmine: Get Dozens of New Clients from One Listing

Agent Fire

All you need is one listing. With the right strategies, real estate agents can turn the sale of a single property into a network of clients.

Agents 77
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Slowing single-family rental price growth is approaching pre-pandemic levels

Housing Wire

The U.S. single-family rental market is still strong, but the pace of rent increases has cooled significantly over the past year. The market is looking more like 2019 than the price spikes witnessed during the pandemic. U.S. single-family rent increases in May registered a 3.7% gain, compared to the 14.2% growth observed in the same month in 2022, according to Corelogic ’s Single-Family Rent Index (SFRI).

Principal 539
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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Getting your brokerage ready for a new world of buyer agency

Real Estate News

In light of ongoing lawsuits, brokers need to prepare their buyer agents to communicate their value and respond to objections around agreements and fees.

Brokerage 290
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What Homebuyers Need To Know About Credit Scores

Keeping Current Matters

If you’re thinking about buying a home, you should know your credit score’s a critical piece of the puzzle when it comes to qualifying for a home loan.

Loans 249
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NAR CEO Bob Goldberg plans to retire at the end of 2024

Inman

Bob Goldberg's contract will expire Dec. 31, and the executive plans to retire after three decades at NAR and four decades in real estate, according to the National Association of Realtors.

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The savagely unhealthy housing market is back

Housing Wire

The days on market are back to a teenager level in the existing home sales market, which means I can officially say we are back to a savagely unhealthy housing market! Just when I thought I was out, they pull me back in. What do I mean by savagely unhealthy? One of the critical data lines I track is the days on market, and when that breaks under 30 days it’s a dangerous sign, but when we get into the teenager level or lower, it’s a red alert.

Marketing 526
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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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NAR CEO to retire in 2024

Real Estate News

Bob Goldberg announced that he will leave the role when his current contract ends.

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Saving for a Down Payment? Here’s What You Need To Know.

Keeping Current Matters

If you're planning to buy your first home, then you're probably focused on saving for all the costs involved in such a big purchase.

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Builders are back on track. Here’s what that means for real estate

Inman

It wasn't easy, but builders survived the market downturn without mass layoffs. And they've clawed their way back near normal sales levels.

Sales 171
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Housing Market Tracker: Purchase apps surprise

Housing Wire

Mortgage rates were near 7% last week but purchase applications were still able to pull out an 8% week-to-week gain. That was surprisingly strong, but as I have always stressed, context is critical. Purchase apps were coming off a four-week losing streak and even though those were mild week-to-week declines, it was still four weeks of weakness. The recent growth broke that streak, but demand is still low.

Marketing 505
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Nearly 1 million new homes are in the pipeline

Real Estate News

Single-family housing starts hit an annualized rate of 997,000 in May, up significantly from earlier this spring but still down year-over-year.

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Homeownership Helps Protect You from Inflation [INFOGRAPHIC]

Keeping Current Matters

Wondering if it makes sense to buy a home today even when inflation is high? When other costs go up due to inflation, buying a home helps you keep your monthly housing expense steady.

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Embracing new possibilities: Let Inman Connect be your guide

Inman

Join us this summer at Inman Connect Las Vegas — the transformative event that empowers real estate professionals to proactively position themselves for growth and seize the moment.

Brokerage 163
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Homebuilders are all smiles right now

Housing Wire

For the first time in nearly a year, homebuilder confidence moved into positive territory thanks to strong consumer demand , limited competition from the existing home sales market , and an improving supply chain. The National Home Builders Association ‘s June survey marks the sixth straight month that builder confidence has increased and is the first time that sentiment levels have surpassed the midpoint of 50 (out of 100) since July 2022.

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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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Homeownership on the rise for lower-income households

Real Estate News

The percentage of below-median income households that own a home has climbed significantly, hitting 53% in the first quarter of 2023.

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Why the Median Home Price Is Meaningless in Today’s Market

Keeping Current Matters

The National Association of Realtors (NAR) will release its latest Existing Home Sales (EHS) report later this week.

Marketing 226
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The anti-LGBTQ+ movement IS a real estate issue. Here’s why

Inman

Erin Morrison, 2022 National President Elect of the LGBTQ+ Real Estate Alliance and proud Texas Realtor, is afraid. And so are some of your clients. Here’s what you need to know.

Brokerage 158
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Mortgage rates decline (again). What does it mean for the summer home-buying season?

Housing Wire

Mortgage rates declined again this week following the Federal Reserve ‘s recent pause on monetary tightening. However, rates on home loans remain at elevated levels compared to last year and that pause looks temporary. What should we expect from the summer home-buying season? The Freddie Mac’s Primary Mortgage Market Survey, which focuses on conventional and conforming loans with a 20% down payment, shows the 30-year fixed rate averaged 6.67% as of June 22, down from last week’s 6.69%.

Mortgages 418
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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‘Agents are core’: Zillow's push to win over agents, innovate through tech

Real Estate News

Errol Samuelson, chief industry development officer, explains how Zillow plans to stay on top in a growing crowd of real estate portals and agent services.

Agents 246
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May Housing Starts: Record Number of Multi-Family Housing Units Under Construction

Calculated Risk Real Estate

Housing Starts Increased Sharply to 1.631 million Annual Rate in May From the Census Bureau: Permits, Starts and Completions Housing Starts: Privately‐owned housing starts in May were at a seasonally adjusted annual rate of 1,631,000. This is 21.7 percent above the revised April estimate of 1,340,000 and is 5.7 percent above the May 2022 rate of 1,543,000.

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Windermere buys former rival as agents ‘boomerang’ from eXp

Inman

The regional brokerage has purchased HK Lane, a 75-agent firm in the Coachella Valley, and welcomed back about 50 agents that were part of a team that left for rival eXp Realty in April.

Agents 158
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Small- and mid-sized homebuilders didn’t quite meet expectations in May

Housing Wire

Some of the best performing stocks in America this year are from large, national homebuilders – strong consumer demand , limited competition from the existing home sales market , and an improving supply chain have boosted their outlooks. On Monday, homebuilder confidence moved into positive territory for the first time in nearly a year, while Census data on new residential construction showed housing starts rose 21.7% from April, and up 5.7% from May 2022, to 1.63 million.

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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.