Sat.Nov 12, 2022 - Fri.Nov 18, 2022

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Mortgage demand rose on the back of slower inflation growth

Housing Wire

Mortgage demand rose as rates dropped following the October slowdown in inflation growth numbers. However, while purchase mortgage applications increased across all loan types, refinance activity remained depressed. The market composite index, a measure of mortgage loan application volume, increased 2.7% for the week ending November 11, according to the Mortgage Bankers Association (MBA).

Mortgages 545
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Avoid these 6 outdated real estate marketing trends

Real Trends

The real estate industry has radically evolved over the past decade, probably changing more in the past 10 years than it had in the preceding 50. Smart real estate agents need to keep up with new trends and strategies , or they risk falling behind the market. Let’s look at some of the most outdated real estate marketing strategies you might still be using — and talk about why you should leave them behind.

Marketing 127
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Why It May Be Time To Add Newly Built Homes to Your Search

Keeping Current Matters

If you put a pause on your home search because you weren’t sure where you’d go once you sold your house, it might be a good time to get back into the market.

Marketing 251
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21 DIY Kitchen Renovation Tips for a Makeover On a Budget

Redfin

Kitchen renovations are one of the most popular home improvement projects – and one of the most daunting. There are many things to consider during a renovation, from appliances and cabinets to flooring and countertops. They can also be expensive and time-consuming. Luckily, with some know-how and perseverance, you can complete your makeover quickly and on budget.

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The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

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5 Must Haves for Success in 2023 as a Real Estate Agent

Lab Coat Agents

As the way we buy and sell real estate changes, so must the strategies and tactics of real estate professionals. With the market ever-changing, 2023 promises to be full of new challenges and opportunities for agents who are ready to adapt in order to remain relevant and find listings in this industry. In this blog post, discover 5 must-haves every real estate agent needs to weather any market conditions and have consistent business for 2023. 1.

Agents 98
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How Can I Generate More Online Leads For My Real Estate Business

Realty Biz

Generating leads is one of the primary functions of your digital marketing strategy as a real estate professional. Without leads, there can be no revenue, and if your current digital strategy isn’t generating new and potential customers, it can be hard to justify spending more on online marketing. This is how many real estate pros get stuck in the digital mud, and before you know it, years go by and you're still cold calling and leaving door hangers.

Land 97

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Streamline Accounting Operations for Improved Efficiency

App Folio

While the rental housing industry has undergone a number of seismic shifts over the last few years, our 2022 Property.

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7 Smart Ways To Lower the Cost of Buying a New-Construction Home

Realtor.com

Getty Images While buying any home is an expensive endeavor these days, buying a brand-new home—where everything is in pristine condition—will understandably cost a bit more. Recent data from the National Association of Home Builders and the U.S. Census Bureau found that the price for a newly built home currently hovers at a national median of $436,800.

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Builders apply the brakes amid canceled contracts

Housing Wire

The best way to fight inflation is to add more supply, and when I look at the housing completion data for the past two years, it just makes me want to puke. In previous expansions, builders’ housing completion data would move in line with housing starts and permits. However, for the first time in recent modern-day history — due to supply chain issues and other factors — housing completion data has lagged behind housing permits and starts.

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Top Questions About Selling Your Home This Winter

Keeping Current Matters

There’s no denying the housing market is undergoing a shift this season, and that may leave you with some questions about whether it still makes sense to sell your house.

Marketing 301
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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Building Materials Prices Decline for Second Consecutive Month

Eye on Housing

The prices of building materials decreased 0.2% in October (not seasonally adjusted) following a 0.5% decline in September according to the latest Producer Price Index (PPI) report. The index has decreased four of five months for the first time since 2015. The PPI for goods inputs to residential construction, including energy, was led 0.2% higher by prices of diesel fuel (+9.5%).

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One Stop Real Estate Investment Software

GeekEstate

[Note from editor: The “Mastermind Showcase” highlights companies and news from members of the GEM. Today’s showcase: PropStream]. PropStream consolidates real estate data and tools for investors, agents, brokers, property managers, and other real estate professionals. Users gain access to nationwide property data sourced from county recordings, MLS records, and private data sources, resulting in over 160 million properties in America—including distressed and off-market properties.

MLS 124
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Mortgage buy downs on the rise as builders try to entice more buyers

Housing Wire

Homebuilder confidence continued to drop in November, hitting its lowest level since June 2012, with the exception of the onset of the COVID-19 pandemic in the spring of 2020, according to the National Association of Home Builders (NAHB)/Wells Fargo Housing Market Index (HMI) report, released Wednesday. In November, builder sentiment in the market for newly built single-family homes fell five points from October , ending at 33 points — less than half the level it was six months ago.

Mortgages 545
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More People Are Finding the Benefits of Multigenerational Households Today

Keeping Current Matters

If you’re thinking of buying a home and living with siblings, parents, or grandparents, then multigenerational living may be for you.

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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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Luxury Real Estate Headlines: Third Week in November 2022

Sotheby's International Real Estate

Highlights from this week’s top news stories on luxury and global real estate, art, collectibles, and home. Park City, Utah | Summit Sotheby’s International Realty. The property sits at the top of the Crown Point ski lift and looks out over the Bald Eagle Mountain ski slopes. Hot property: five US ski homes for sale – Financial Times. This Award-Winning $13 Million Hillside Mansion ‘Floats’ Above Los Angeles – Robb Report.

Sales 122
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Jay Shetty’s 4 habits that will 100% lead to success

Real Trends

Real estate professionals and leaders are told to “grind through, push through and break through your challenges,” said Jay Shetty, host of the On Purpose podcast and the keynote speaker at the NAR NXT conference in Orlando. And, in this slowing housing market, that message is everywhere. Be resilient, push through, work harder than ever… However, he said, “When you are trying to get through something really tough, you actually lose part of yourself.

As-is 121
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Lending standards tighten due to high rates, worsening economic outlook

Housing Wire

Lending standards tightened in October, largely due to higher mortgage rates and the worsening outlook for the economy, the Mortgage Bankers Association (MBA) said. The mortgage credit availability index (MCAI) fell by 0.5% to 102.0 last month, marking eight consecutive months of decline. This caused it to reach its lowest level since March 2013, according to the MBA.

Lending 501
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Should You Update Your House Before You Sell? Ask a Real Estate Professional. [INFOGRAPHIC]

Keeping Current Matters

Some Highlights. You may be wondering what needs to be renovated before you sell your house. In today’s shifting market, making your house appealing is more important than ever. That’s why it’s essential to lean on a real estate professional who has in-depth knowledge of today’s housing market. They know what buyers are for and how to highlight any upgrades you make.

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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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What Are Seller Concessions? Here’s Why They’re a ‘Win-Win for Both Sides’

Realtor.com

Getty Images In a real estate transaction, both the buyer and the seller are looking to maximize their bottom line. This means navigating the highs and lows of the real estate market and strategizing ways to improve the terms of the deal on the table. One type of incentive that buyers—and sellers—can use is called seller concessions. Seller concessions occur when a seller agrees to cover the cost of things the buyer usually pays for, such as closing costs , title searches, property appraisals, a

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Builder Confidence Declines for 11 Consecutive Months as Housing Weakness Continues

Eye on Housing

Elevated interest rates, stubbornly high building material costs and declining affordability conditions that are pushing more buyers to the sidelines continue to drag down builder sentiment. Builder confidence in the market for newly built single-family homes posted its 11th straight monthly decline in November, dropping five points to 33, according to the National Association of Home Builders (NAHB)/Wells Fargo Housing.

Marketing 120
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Days on market grow despite low inventory for existing homes

Housing Wire

The National Association of Realtors (NAR) reported today on two trends in existing home sales that we have seen for many months now: sales are declining while total inventory data has fallen directly for the three straight months. On a positive note, however, the days on the market are no longer a teenager anymore: that metric grew from 18 days to 21 days.

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Home Equity: A Source of Strength for Homeowners Today

Keeping Current Matters

Experts agree there’s no chance of a large-scale foreclosure crisis like we saw back in 2008, and that’s good news for the housing market.

Equity 250
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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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How to make work-life balance for yourself when your career won’t

The American Genius for Real Estate

Sure, external factors can be a huge part of finding work-life balance, but the liberating truth is that sometimes, it's up to you.

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Flat Readings for Single-Family Built-for-Rent

Eye on Housing

Single-family built-for-rent construction leveled off during the third quarter of 2022 as the overall housing market slowed. This occurred after an exceptionally strong second quarter for rental housing production. According to NAHB’s analysis of data from the Census Bureau’s Quarterly Starts and Completions by Purpose and Design, there were approximately 16,000 single-family built-for-rent (SFBFR) starts during the third quarter of 2022.

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The role of borrower data in today’s housing market

Housing Wire

Insightful borrower data and enhanced tech solutions are paramount to success in today’s modern mortgage industry. HousingWire recently spoke with Dan Catinella, chief lending officer at Total Expert, about how Customer Intelligence technology is improving deal flow and pushing the customer experience into the 21st century. . HousingWire: As mortgage lenders continue to look for ways to cut costs amid a high-rate environment, where are some key areas that they should still look to innovate?

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Here’s why handwritten cards should still be part of your real estate strategy

Real Trends

Putting pen to paper through the end of the year will put you on the right track in 2023 ! Sometimes I find myself saying to my agents, “Real estate work is weird, isn’t it?” And it totally is. When people think about what real estate agents do, they picture them showing houses, writing contracts and handing over keys at the closing table.

Agents 119
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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Where US homebuyers are moving to for affordability

The American Genius for Real Estate

With interest rates skyrocketing, the housing market is cooling, but still some are moving to specific areas due to affordability, but where?

Marketing 115
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Townhouse Construction Market Share Rising

Eye on Housing

According to NAHB analysis of the most recent Census data of Starts and Completions by Purpose and Design, during the third quarter of 2022 single-family attached starts totaled 38,000, which is 12% higher than the third quarter of 2021. Over the last four quarters, townhouse construction starts totaled 152,000 units, 7% higher than the prior four quarter total (142,000).

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Here’s what non-QM lending will look like in 2023

Housing Wire

HousingWire spoke to Tom Hutchens, EVP of Production at Angel Oak Mortgage Solutions, about the outlook for non-QM in 2023 and why lenders should keep an eye on the non-QM space. HousingWire: How has the non-QM space evolved over the past year? Tom Hutchens: The non-QM space has evolved quite a bit in the past year. There is some good news and some not so good.

Lending 459
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How to stay hot while the real estate market cools

Real Trends

The cooling real estate market is posing some difficulties for agents. Many homeowners who refinanced at lower rates during the last couple of years are choosing to stay in their homes with their locked-in mortgage rate rather than placing them on the market. And with rates as high as they are now, there is less purchase activity in general. “Finding people who want to sell their home and having them choose you as their agent is a lot more challenging than it used to be,” CubiCasa President Jeff

Marketing 112
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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.