Sat.Sep 16, 2023 - Fri.Sep 22, 2023

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ChatGPT Prompts for Writing the Best Listing Descriptions

Tom Ferry

You don’t need to be Hemingway to write the best listing descriptions. You just need better ChatGPT prompts. You’ve heard me preach over and over again that the mind is more powerful than matter, and believe it or not, this is even true when it comes to marketing your listings. The best listing descriptions are […] The post ChatGPT Prompts for Writing the Best Listing Descriptions appeared first on Tom Ferry.

Marketing 117
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RE/MAX settles bombshell commission lawsuits for $55M

Inman

The deal resolves claims in both the Sitzer and Moehrl antitrust cases. The franchisor agreed to change its business practices, including "no longer forcing homesellers to pay buyer’s agents.

Agents 208
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Remote Work Is Changing How Some Buyers Search for Their Dream Homes

Keeping Current Matters

The way Americans work has changed in recent years, and remote work is at the forefront of this shift.

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Cities are Cracking Down on Short-Term Rentals—What Does It Mean For Investors?

Bigger Pockets

Nationwide, cities continue to impose new regulations on short-term rentals, effectively putting Airbnb hosts out of business in some areas. How can investors protect themselves?

Investor 134
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The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

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Fed Pauses, But Projects Higher Rates Next Year

RIS Media

For just the second time in 19 months, the Federal Reserve chose today to meet without raising interest rates, leaving the federal funds rate as is even as the economy—and specifically, a very vulnerable housing market—shows signs of weakness. But the central bank made it clear it still expects to raise rates again this year,… The post Fed Pauses, But Projects Higher Rates Next Year appeared first on RISMedia.

Banks 131
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How Does Agency in Real Estate Work: A Comprehensive Guide

Realty Biz

Real estate transactions involve complex legal and financial processes that require the involvement of professionals who act on behalf of clients. Real Estate agents play a crucial role in facilitating the buying and selling of properties. Understanding the various types of agency relationships in real estate is essential for buyers and sellers to navigate the intricacies of the market effectively.

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Is the apartment boom finally over?

Housing Wire

Have we finally hit the limits of the massive boom in 5-unit apartment construction that has been a positive driver of jobs and the fight against inflation since January of 2021? Tuesday’s housing starts report was a mixed bag: housing starts and completions fell with a big hit to 5-unit housing starts. However, housing permits continued to slowly increase, as we’ve seen over the last several months.

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Inside an Old World–Inspired Château in Houston

Sotheby's International Real Estate

Dating to the 1920s, the landmark Houston neighborhood of River Oaks is a coveted community with roots in the city’s early expansion. Its reputation remains that of an exclusive enclave brimming with exceptionally regal estates designed by illustrious architects, enveloped by stalwart grandfather oaks, and mere moments from fashionable shops, eclectic restaurants, indulgent salons and spas, and lively arts and culture venues.

Design 98
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Men, it's time to do better

Real Estate News

Sexism isn't just a societal problem, it's a real estate industry problem. And if anything is going to change, men will have to step up — and speak up.

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Are More Homes Coming onto the Market?

Keeping Current Matters

An important factor shaping today’s market is the number of homes for sale.

Marketing 346
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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Why are exisitng home prices up year over year?

Housing Wire

Existing home prices are up 3.9% year over year, with demand near 21st-century lows. How is this possible? NAR ‘s existing home sales report on Thursday gives us insight into the why factor. The median existing-home price for all housing types in August was $407,100, an increase of 3.9% from August 2022 ($391,700). All four U.S. regions posted price increases.

Sales 523
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No more ‘business as usual’. Here’s what NAR needs to change next

Inman

Pam O'Connor retired as CEO of Leading Real Estate Companies of the World and was named one of the top 25 thought leaders by the National Association of Realtors. In this op-ed, she shares her thoughts on the organization, its business model, and makes the case for what else needs to change.

MLS 199
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No rate hikes (yet) as Fed shakes off mortgage ‘lock-in’ effect

Real Estate News

The Fed did not boost interest rates at its September meeting but warned that one more hike is likely this year.

Mortgages 310
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The Many Non-Financial Benefits of Homeownership

Keeping Current Matters

Buying and owning your own home can have a big impact on your life.

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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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DataDigest: Where housing prices are booming (and faltering)

Housing Wire

Housing markets in Western states like Idaho, Wyoming and Utah are stumbling on a year-to-year basis, while markets east of the Mississippi are heating up, according to CoreLogic data provided exclusively to HousingWire. As of Sept. 1, the top 10 states by year-to-year growth in the CoreLogic House Price Index are located exclusively in the Midwest or Northeast, with Vermont’s 8.52% gain leading the nation.

Land 505
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9 fall-friendly social media ideas to spice up your marketing

Inman

Coach and author Darryl Davis shows you how to get more engagement and create conversations with this autumnal social media marketing plan that's ideal for the season.

Marketing 194
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RE/MAX makes $55 million deal to settle commission lawsuits

Real Estate News

The settlement agreement leaves NAR, HomeServices of America and Keller Williams as defendants with an Oct. 16 trial date looming.

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Your Home Equity Can Offset Affordability Challenges

Keeping Current Matters

Are you thinking about selling your house?

Equity 325
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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RE/MAX settles buyer broker commission lawsuits for $55 million

Housing Wire

Yet another national real estate brokerage firm has reached a settlement agreement in two of the major class action antitrust lawsuits facing the real estate industry. According to court documents filed on Monday, RE/MAX and the home sellers suing the firm in both the Moehrl and Sitzer/Burnett cases, which both deal with buyer brokers’ commissions, have reached a preliminary settlement agreement, settling all claims in both suits.

MLS 505
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NAR loses ‘Great Place to Work’ distinction on heels of Chicago rally

Inman

A rally at NAR headquarters in Chicago drew few Realtors on Monday, but organizers at the NAR Accountability Project declared a win nonetheless after NAR lost its "Great Place to Work" merit.

MLS 194
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Get your buyers ready: The best time to buy a house is…

Real Estate News

Forget the spring and summer rush — home shoppers will have better luck making a deal during the first week of October, according to Realtor.com.

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How Remote Work Helps with Your House Hunt [INFOGRAPHIC]

Keeping Current Matters

While remote work peaked during the pandemic, many people still work from home today.

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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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Housing inventory gone wild

Housing Wire

What’s going on with housing inventory ? The last four weeks of new listings data have been the most volatile since mortgage rates breached 6% in 2022. One week, we had the biggest decline in new listings data all year, which might indicate Americans are giving up on listing their homes. But the next week we had the biggest increase of the year, which might show that people are rushing to list their homes.

Mortgages 505
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Fed stays put but is prepared to hike rates one more time this year

Inman

Treasury yields, a barometer for mortgage rates, barely budged Wednesday as bond market investors look ahead to next year when the Fed is expected to start bringing short-term rates back down.

Investor 192
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In Focus: The biggest challenge for agents and brokers? Too many MLSs

Real Estate News

FMLS President and CEO Jeremy Crawford believes cooperation and consolidation are key to a healthy and efficient MLS network: “We are all better together.

MLS 261
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Embracing Sustainability: The Top Eco-Friendly Home Improvements

RIS Media

Green home improvements have taken center stage in an era marked by growing environmental concerns and a desire to reduce carbon footprints. Homeowners increasingly recognize the importance of adopting Eco-friendly home improvement practices for the planet’s well-being and the long-term benefits they bring to their lives. From solar panels to energy-efficient appliances, an array of… The post Embracing Sustainability: The Top Eco-Friendly Home Improvements appeared first on RISMedia.

Staging 140
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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Dark Matter Technologies execs talk transition from Black Knight, innovation in the mortgage tech space

Housing Wire

Dark Matter Technologies , formerly Black Knight Origination Technologies, is focused on mainly two things: the smooth transition to new owners, and lowering the cost to originate loans for lenders. Executives from Dark Matter Technologies, under the Constellation Software umbrella, said that a down market is the best time to make investments in technology and prepare for the next cycle.

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Mutiny inside NAR as staffers call for resignations of top executives

Inman

Employees of the trade group demanded the departures of NAR CEO Bob Goldberg, President Tracy Kasper, Chief Legal Officer Katie Johnson and head of HR Donna Gland on Monday.

HR 192
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Industry Decoded: It's a buy-low market

Real Estate News

Companies are built in down markets, and savvy business leaders should take advantage of deals on tech, services and more — right now.

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The Best Time to Buy Real Estate in Over 15 Months is Right Now—Here’s Why

Bigger Pockets

Don't sit this one out. Now is the time for investors to buy up the properties they have their eyes on, and this is why.

Investor 138
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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.