Chasing the Lowest Cost-Per-Lead? Consider This.
Boom Town
JANUARY 12, 2018
Why ROI is ultimately more important, and how to rethink your strategy. In real estate, leads are the nucleus of your business. So it’s no surprise that a monumental amount of time is spent generating and nurturing them. While referrals are enough for some agents, many rely on generating new leads through sources like Zillow, Facebook, or Google AdWords.
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