Sat.Mar 04, 2023 - Fri.Mar 10, 2023

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Gary Keller’s 6 steps for doing more in today’s market

Inman

In this shifting market, agents will have to do more to achieve the same results they were getting before, writes Adam Hergenrother. Here, he breaks down Gary Keller’s formula for doing more and how you can take action to do more and achieve more this year.

Marketing 174
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2 Things Sellers Need To Know This Spring

Keeping Current Matters

A lot has changed over the past year, and you might be wondering what’s in store for the spring housing market.

Marketing 240
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Zillow Says Bottom is Near

BubbleInfo

We know that the perception is more important than the reality, especially for potential sellers.

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What You Say Matters: How to Talk To Buyers and Sellers in Today’s Market

Broke Agent Media

What you say to consumers matters more than ever. There’s a lot of volatility in the housing market right now. We’ve seen the 10-Year Treasury Yield go up and down by a full point on either end of the spectrum. We’re seeing interest rates near 7% again. And we’re seeing inventory decline. So with all of this uncertainty, how can you present to clients with empathy?

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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Selling Your Home in a Balanced Market

Windemere Selling

Your local market conditions dictate the real estate climate around you. Where things are on the buyer’s/seller’s market spectrum will impact how you and your Windermere real estate agent approach selling your home. As a part of this process, it’s important to understand the different types of markets and how their conditions play into accurately pricing your home.

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Agents, buyer’s financing denied? Here’s what to do.

Real Trends

Agents, stop letting your deals die. Stop giving up so easily. Deals go sideways for many reasons, so there are many solutions to solving these issues. Use this guide to get your transactions back to the closing table and don’t give up. What do you do when your buyer’s financing is denied? Whether it’s your buyer or the buyer on your listing, there are solutions you can turn to.

More Trending

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Essential Things to Know About Credit Scoring

Realty Biz

Do you plan on buying your first house? If so, understanding your credit scores are essential. When you are applying for a loan, your credit score is all-important. FICO and VantageScore commonly use a range of 300 to 850, but what is a good credit score? Understanding what a good credit score is when you are a potential first-time buyer is vital. Let's examine the key considerations to know about credit scoring.

Loans 102
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Working with iBuyers can mean easy money for agents

Real Estate News

The commissions are lower, but so is the effort. Representing a client in an iBuyer transaction takes less time and can supplement an agent's business.

Agents 257
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The housing market is 6.5 million units short: Realtor.com

Housing Wire

It is no secret that the housing market is suffering from an ongoing inventory drought. Existing housing inventory fell by 11,021 homes week over week for the week ending March 6, according to data from Altos Research. While many are hoping new build inventory can at least slightly ameliorate this situation, an analysis from Realtor.com , published on Wednesday, says otherwise.

Marketing 459
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Is It Really Better To Rent Than To Own a Home Right Now?

Keeping Current Matters

You may have seen reports in the news recently saying it’s better to rent right now than it is to own your home. But before you let that impact your decisions, you should understand what these claims are based on.

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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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Egypt Sherrod is married to real estate. But that’s only half her story

Inman

Inman's inaugural Influencer ran from real estate as a kid because it was all her family talked about. But with four TV shows, a podcast and a team under her belt, she lives and breathes it in 2023.

Design 167
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Brokerage Beat: Expansions in the heartland, the coasts and the Caymans

Real Estate News

Howard Hanna merges with Coach, BHHS enters the Caymans, Sotheby's Realty expands in Finger Lakes, BIRCH joins Side, new owners at Seattle RE/MAX, E&V in Ohio.

Brokerage 254
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Housing Market Tracker: Inventory drops by 11,000

Housing Wire

The housing market faced some serious obstacles last week as the 10-year yield broke over 4%, mortgage rates rose to over 7%, purchase apps fell again and we are still trying to find the elusive seasonal bottom for housing inventory. Here is a quick rundown of the last week: Purchase application data was down 6% weekly. Weekly inventory fell much more than the previous two weeks, down 11,021; new listing growth had its lowest weekly calendar print for this previous week.

Marketing 501
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Buying a Home May Make More Sense Than Renting [INFOGRAPHIC]

Keeping Current Matters

Some Highlights If you’re trying to decide whether to rent or buy a home, there are a few things you should consider. Homeownership can help you escape the cycle of rising rents, builds your wealth, and serves as a hedge against inflation.

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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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How bedroom design can deliver big ROI for your sellers

Inman

Bedrooms that promise great comfort and sanctuary can generate a visceral response. Well-designed bedrooms can inspire a heartfelt reaction that buyers won’t be able to ignore.

Design 158
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How Corcoran grew from a boutique brand to a global presence

Real Estate News

For most of its 50 years, Corcoran was a regional player. But in 2020, its affiliate network took off, and “it’s just the beginning of the story.

Branding 271
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Single-family construction is shifting away from large urban areas

Housing Wire

As the housing market cooled further during the fourth quarter of 2022, homebuilders also continued to pull back on single-family construction. In Q4 2022, the year over year growth rate for single family construction fell across all geographic areas, according to the National Association of Home Builder’s (NAHB) Home Builder’s Geography Index published Tuesday.

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4 Tips for Making Your Best Offer on a Home

Keeping Current Matters

Are you planning to buy a home this spring?

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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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There are 1.25 million fewer million-dollar homes in America in 2023

Inman

The share of $1 million homes in the U.S. dropped from a high of 8.6 percent in June 2022 to approximately 7 percent in January, due in part to higher mortgage rates that have cut into homebuyer purchasing power.

Mortgages 168
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Boosting without boasting: How to sell yourself as a local expert

Real Estate News

Many agents brand themselves as experts. If you've done the work to earn that title, how do you stand out and get noticed?

Title 295
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Guaranty Home Mortgage opens new retail branches in Tennessee

Housing Wire

Guaranty Home Mortgage Corporation (GHMC) on Monday announced its expansion with three new licensed retail branches in Tennessee. The new branches are located in Brentwood, Lebanon and Chattanooga. GHMC originates and purchases loans through multiple channels. The expansion is part of the company’s strategy to grow its presence and focus on residential mortgage lending.

Mortgages 418
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Remodelers’ Average Net Profits are Down, NAHB Study Shows

Eye on Housing

Residential remodeling companies, just like any other private enterprise in a capitalist economy, exist to satisfy the demand of consumers for specific products or services in exchange for a rate of profit commensurate with the risk taken. Companies control when they enter or exit the industry, but their financial performance is intrinsically linked to external factors, such as the number.

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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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Corcoran breaks into Europe with forthcoming Italian affiliate

Inman

The firm, previously known as Immobiliare Magri, will officially launch as Corcoran Magri Properties sometime in the next several weeks led by Maddalena Magri, the brokerage exclusively told Inman.

Brokerage 158
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Industry Decoded: Why risk prevention is critical for brokerages

Real Estate News

Lawsuits aren't just a risk for large, national firms. Brokerages of all sizes are exposed to legal and regulatory threats and need to be proactive.

Brokerage 248
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Former LO sues Celebrity over unpaid salaries in class-action lawsuit

Housing Wire

Illinois-based mortgage lender Celebrity Home Loans and its parent company Celebrity Financial, Inc. are the target of a class-action-seeking lawsuit. A former employee is suing the companies, alleging they “abruptly terminated hundreds of its employees” without giving legally required 60-day advance notice as required by the Worker Adjustment and Retraining Notification Act ( WARN Act ).

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Single-Family Market Share Continues to Shift from Large Population Centers

Eye on Housing

While nationwide single-family housing starts have slowed in the past year, the largest drop on a percentage basis is occurring in the densest counties, due to high housing costs. Meanwhile, multifamily growth was robust throughout much of the nation at the end of 2022, with the notable exception in high-density markets, according to the latest findings from the National Association.

Marketing 128
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The Broker Action Plan for the Post-NAR Lawsuit Landscape

Now more than ever, brokers need to provide agents with the right tools, strategies, and training to effectively demonstrate their expertise, negotiate successfully, and foster strong client relationships. So – what should brokers do to ensure this? Invest in the right technology, continuous education, and innovative marketing strategies that empower agents to stand out in a crowded marketplace.

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AI will upend content marketing. 4 ways to stay ahead of the curve

Inman

Focus on creating high-quality pieces that resonate with your target audience and meet their evolving needs. With the right approach, you can stay ahead of the curve in the age of AI-powered search engines.

Marketing 165
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Will the housing supply gap ever close?

Real Estate News

Housing completions went up in 2021, but builders tapped the brakes in 2022. At the same time, more households formed, leading to an ongoing shortage.

Closing 239
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The housing market faces a three-pronged challenge

Housing Wire

Growing supply shortages are holding housing prices higher, and affordability constraints coupled with elevated rates lock potential sellers in place. Home prices fell in January, pulling back by 0.24% from December to mark the smallest monthly decline in seven months, according to Black Knight ‘s mortgage monitor report. The annual home price growth rate fell to 3.43% in January, more than a full percentage point below the 30-year average.

Marketing 418
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Cost of Constructing a Home in 2022

Eye on Housing

The NAHB recently published its latest Cost of Construction Survey. Results show that 60.8% of the average home sale price consisted of construction costs, essentially unchanged from the 61.1% posted in 2019. Since the inception of this series in 1998, this was the fourth time construction costs represent over 60% of the total price of the home (2013: 61.

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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.