Sat.Dec 02, 2023 - Fri.Dec 08, 2023

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Team Tactics: Profile Tips to Grow Your Team’s Social Media Presence

RIS Media

As social media continues to be a go-to source for potential buyers and sellers to find the real estate agent they want to work with. It is important not just for agents but for real estate teams to master the art of social media to stay ahead in the game. Your team’s social media will… The post Team Tactics: Profile Tips to Grow Your Team’s Social Media Presence appeared first on RISMedia.

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The mortgage market just had its strongest week in months

Housing Wire

Falling mortgage rates last week brought increased demand. Total home loan applications increased 2.8% for the week ending Dec. 1 compared to the previous week , according to data from the Mortgage Bankers Association (MBA). The 30-year fixed-rate mortgage averaged 7.17% last week. Slower inflation and the confidence financial markets have that we are nearing the end of the Fed ’s hiking cycle has brought mortgage rates to the lowest level since August.

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Experts Project Home Prices Will Rise over the Next 5 Years

Keeping Current Matters

Even with so much data showing home prices are actually rising in most of the country, there are still a lot of people who worry there will be another price crash in the immediate future.

Marketing 351
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Asking Rents Down 1.1% Year-over-year

Calculated Risk Real Estate

Tracking rents is important for understanding the dynamics of the housing market. For example, the sharp increase in rents helped me deduce that there was a surge in household formation in 2021 (See from September 2021: Household Formation Drives Housing Demand ). The surge in household formation has been confirmed (mostly due to work-from-home), and this led to the supposition that household formation would slow sharply in 2023 (mostly confirmed) and that asking rents might decrease in 2023 on

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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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3 tips for networking at non-real estate luxury events

Inman

When luxury real estate agents need to foster their referral networks and forge new professional relationships, industry events are fundamental. But what about when you want to connect with prospective clients?

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New commissions lawsuit names Pennsylvania MLS, brokerages

Real Estate News

West Penn MLS and multiple brokerage companies are defendants in the latest buyer-broker commission suit filed Monday by home sellers in Western Pennsylvania.

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Navigating the Evolving Landscape: Latest Trends in Real Estate Marketing

Realty Biz

The real estate industry is constantly evolving, and so are the marketing techniques used to reach potential buyers and sellers. As technology advances and consumer preferences shift, real estate agents and brokers must adapt their strategies to stay ahead of the curve. Here's a glimpse into the latest developments in real estate marketing techniques that are shaping the industry in 2023 and beyond. 1.

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Mortgage rates should drop below 7% as housing demand picks up

Housing Wire

What a week! Mortgage rates almost fell below 7%, the 10-year yield is below 4.25% again, and people are seriously talking about Fed rate cuts in 2024. Times can change quickly, which is why we created the weekly tracker so you have the information you need in real-time. Purchase application data Hello, early Christmas present! Mortgage rates have fallen by almost 1% in a short time, and it has created four straight weeks of positive purchase application data.

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When You Sell Your House, Where Do You Plan To Go?

Keeping Current Matters

If you’re thinking about selling your house, you may have heard the supply of homes for sale is still low, and that means your house should stand out to buyers who are craving more options.

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Squeezed from all sides, buyer’s agents remain resilient

Real Estate News

Buyer’s agents in 2023 were at the center of questions about compensation — and their value. But those who have made it through are confident of their worth.

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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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How low can they go? Mortgage rates back under 7% this week

Inman

Mortgage rates keep falling after Powell tries to deflate expectations for the spring rate, as three new reports released this week suggest the economy is, in fact, losing steam.

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Mortgage rates are (finally) back at 7%

Housing Wire

Mortgage rates continued their downward trajectory this week as the 10-year Treasury yield dropped below 4.2% for the first time since September, according to new data from Freddie Mac. The 30-year, fixed mortgage rate averaged 7.03% for the week ending Dec. 7, according to Freddie Mac ‘s Primary Mortgage Market Survey. That’s down significantly from last week ’s 7.22% and up from 6.33% the same week a year ago.

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Why You Need To Use a Real Estate Agent When You Buy a Home

Keeping Current Matters

If you’ve recently decided you’re ready to become a homeowner, chances are you’re trying to figure out what to do first.

Agents 356
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Florida commissions lawsuit targets largest state association

Real Estate News

The Florida Association of Realtors and 16 brokerages are named in the seventh major antitrust case filed by home sellers since the Sitzer/Burnett verdict.

Brokerage 278
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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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Commission suits hit Realtors, brokerages in Florida, Pennsylvania

Inman

In separate lawsuits, homesellers allege the defendants — including Florida Realtors and West Penn MLS — conspired to enforce rules that inflated commissions on the sale of their homes.

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Opinion: To support low-income borrowers, return Fannie Mae and Freddie Mac to the private sector

Housing Wire

Since the 2008 housing crisis , there have been significant changes that prompted the Treasury to place Fannie Mae and Freddie Mac under conservatorship. While the conservatorship has allowed for the mortgage market to be restored to its pre-crisis state and strengthened these two government-sponsored entities (GSEs), there are significant downsides to maintaining the status quo indefinitely.

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How To Turn Homeownership into a Side Hustle

Keeping Current Matters

Does the rising cost of just about everything these days make your dream of owning your own home feel less within reach?

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2024 may bring ‘season of hope’ amid lawsuits and AI shifts

Real Estate News

Mortgage rates, inventory and prices are expected to improve for homebuyers in the new year as the industry responds to commissions-focused court cases.

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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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KW begins notifying former agents of profit-sharing cuts

Inman

People who left Keller Williams for a competitor have begun receiving letters telling them that their profit share earnings will be reduced from 100 percent to 5 percent.

Agents 197
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The Fed was wrong about jobs and inflation

Housing Wire

After today’s jobs report , which showed unemployment at 3.7%, it’s now clear that the Federal Reserve does not need to create a job-loss recession to bring down the growth rate of inflation. The Fed has much to answer for after their massive rate hikes and quantitative tightening policy. These were created to bring down inflation by impacting the labor market but they disproportionally affected housing in a negative way.

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Your Homebuying Adventure [INFOGRAPHIC]

Keeping Current Matters

Here are the key milestones you’ll encounter on your path to homeownership.

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KW Command updates include generative AI copywriting for ads

Real Estate News

Keller Williams also announced automated market snapshots and additional features as its CRM platform joins others in adding ChatGPT-powered capabilities.

Marketing 226
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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Millennials are more real estate obsessed than their parents: Poll

Inman

Nearly 60 percent of millennials said they felt homeownership is more important now than it was for their parents, according to the results of a new survey released earlier this week by Bank of America.

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Promising signs abound for 2024 housing market

Housing Wire

Now that Thanksgiving is behind us and December is well under way, we can start looking ahead to the 2024 housing market. New listings and home sales remain low this week while available inventory of unsold homes is finally falling across the country after rising with mortgage rates late into November. It’s looking like we’ll end 2023 with higher housing inventory than this time last year.

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What’s in Store for 2024? A Look Back and Forward at the Housing Market

RIS Media

Every real estate professional knows that 2023 has been a challenging year for the housing market, with consumers facing many hurdles to homeownership. As the year winds down, the National Association of REALTORS® (NAR) is looking back at where we’ve been over the last 12 months and where we’re likely to go in 2024 to… The post What’s in Store for 2024?

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Redfin AI tool allows shoppers to virtually redesign rooms

Real Estate News

Powered by Roomvo, Redfin Redesign is launching on 75,000 listings and lets home shoppers change paint colors, flooring and countertops with a few clicks.

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The Broker Action Plan for the Post-NAR Lawsuit Landscape

Now more than ever, brokers need to provide agents with the right tools, strategies, and training to effectively demonstrate their expertise, negotiate successfully, and foster strong client relationships. So – what should brokers do to ensure this? Invest in the right technology, continuous education, and innovative marketing strategies that empower agents to stand out in a crowded marketplace.

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Nikki Beauchamp leaves Engel & Völkers for Sotheby’s

Inman

After nearly a decade at Engel & Völkers, Beauchamp said that now was a good time for her to start a new chapter. She landed at Sotheby's largely because of how she believes her clients will be served by the brand's international network.

Land 190
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How scammers are using AI to commit new fraud in real estate

Housing Wire

Editor in Chief Sarah Wheeler sat down with Tom Cronkright, co-founder and executive chairman of CertifID and CEO of Sun Title , to talk about battling the latest frauds and scams as bad actors leverage a new arsenal of tech tools to wreak havoc on buyers and sellers of real estate. Sarah Wheeler: Can you give us a quick overview of where we are on fraud?

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How Much Does Replacing a Septic System Cost

RIS Media

Are you wondering about the cost of a septic system? The septic system, the hidden hero beneath our yards, quietly performs the vital task of managing household wastewater. However, when the time comes for a replacement, homeowners often wonder about the financial impact. You will learn the intricacies of the septic system replacement cost. We… The post How Much Does Replacing a Septic System Cost appeared first on RISMedia.

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People on the Move: NAR names new marketing and comms leader

Real Estate News

Suzanne Bouhia will take on the role of Chief Marketing and Communications Officer, effective Dec. 11, during a turbulent time for the organization.

Marketing 226
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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.