Sat.Dec 02, 2023 - Fri.Dec 08, 2023

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Team Tactics: Profile Tips to Grow Your Team’s Social Media Presence

RIS Media

As social media continues to be a go-to source for potential buyers and sellers to find the real estate agent they want to work with. It is important not just for agents but for real estate teams to master the art of social media to stay ahead in the game. Your team’s social media will… The post Team Tactics: Profile Tips to Grow Your Team’s Social Media Presence appeared first on RISMedia.

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The mortgage market just had its strongest week in months

Housing Wire

Falling mortgage rates last week brought increased demand. Total home loan applications increased 2.8% for the week ending Dec. 1 compared to the previous week , according to data from the Mortgage Bankers Association (MBA). The 30-year fixed-rate mortgage averaged 7.17% last week. Slower inflation and the confidence financial markets have that we are nearing the end of the Fed ’s hiking cycle has brought mortgage rates to the lowest level since August.

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Boost Your Real Estate Game: Winning Strategies for Winter Marketing

Easy Agent Pro

As winter rolls in, real estate agents face a mix of challenges and chances. Although it’s not the typical homebuying season, there’s a unique playing field for those who know how to make the most of it. Let’s dive into effective winter marketing strategies for real estate agents , unlocking the potential hidden beneath the snow. Creating a Cozy Story Winter’s all about warmth and comfort.

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Experts Project Home Prices Will Rise over the Next 5 Years

Keeping Current Matters

Even with so much data showing home prices are actually rising in most of the country, there are still a lot of people who worry there will be another price crash in the immediate future.

Marketing 351
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The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

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Asking Rents Down 1.1% Year-over-year

Calculated Risk Real Estate

Tracking rents is important for understanding the dynamics of the housing market. For example, the sharp increase in rents helped me deduce that there was a surge in household formation in 2021 (See from September 2021: Household Formation Drives Housing Demand ). The surge in household formation has been confirmed (mostly due to work-from-home), and this led to the supposition that household formation would slow sharply in 2023 (mostly confirmed) and that asking rents might decrease in 2023 on

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3 tips for networking at non-real estate luxury events

Inman

When luxury real estate agents need to foster their referral networks and forge new professional relationships, industry events are fundamental. But what about when you want to connect with prospective clients?

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Amidst Housing Slowdown, Exurban Areas Post Largest Construction Gains

Eye on Housing

For the third consecutive quarter, single-family growth rates were negative for all geographic sectors of the nation, as exurban areas posted the largest increase in market share for both single-family and multifamily construction, according to the latest findings from the National Association of Home Builders (NAHB) Home Building Geography Index (HBGI) for the third quarter of 2023.

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A Blend of Stability and Gradual Changes in the U.S. Rental Market (November 2023 Rental Market Report)

Zillow Market Reports

The rental market this November displayed a pattern of steady trends punctuated by minor fluctuations. In November, the typical rent across the United States stood at $1,982 according to the Zillow Observed Rental Index (ZORI), reflecting a slight decrease of 0.2% from the previous month. This movement, or lack thereof, aligns closely with the pre-pandemic norms for this time of year, which traditionally saw little to no change month-over-month.

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Navigating the Evolving Landscape: Latest Trends in Real Estate Marketing

Realty Biz

The real estate industry is constantly evolving, and so are the marketing techniques used to reach potential buyers and sellers. As technology advances and consumer preferences shift, real estate agents and brokers must adapt their strategies to stay ahead of the curve. Here's a glimpse into the latest developments in real estate marketing techniques that are shaping the industry in 2023 and beyond. 1.

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Opinion: To support low-income borrowers, return Fannie Mae and Freddie Mac to the private sector

Housing Wire

Since the 2008 housing crisis , there have been significant changes that prompted the Treasury to place Fannie Mae and Freddie Mac under conservatorship. While the conservatorship has allowed for the mortgage market to be restored to its pre-crisis state and strengthened these two government-sponsored entities (GSEs), there are significant downsides to maintaining the status quo indefinitely.

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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Why You Need To Use a Real Estate Agent When You Buy a Home

Keeping Current Matters

If you’ve recently decided you’re ready to become a homeowner, chances are you’re trying to figure out what to do first.

Agents 356
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Squeezed from all sides, buyer’s agents remain resilient

Real Estate News

Buyer’s agents in 2023 were at the center of questions about compensation — and their value. But those who have made it through are confident of their worth.

Agents 277
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How low can they go? Mortgage rates back under 7% this week

Inman

Mortgage rates keep falling after Powell tries to deflate expectations for the spring rate, as three new reports released this week suggest the economy is, in fact, losing steam.

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Mortgage rates should drop below 7% as housing demand picks up

Housing Wire

What a week! Mortgage rates almost fell below 7%, the 10-year yield is below 4.25% again, and people are seriously talking about Fed rate cuts in 2024. Times can change quickly, which is why we created the weekly tracker so you have the information you need in real-time. Purchase application data Hello, early Christmas present! Mortgage rates have fallen by almost 1% in a short time, and it has created four straight weeks of positive purchase application data.

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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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When You Sell Your House, Where Do You Plan To Go?

Keeping Current Matters

If you’re thinking about selling your house, you may have heard the supply of homes for sale is still low, and that means your house should stand out to buyers who are craving more options.

Sales 327
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Florida commissions lawsuit targets largest state association

Real Estate News

The Florida Association of Realtors and 16 brokerages are named in the seventh major antitrust case filed by home sellers since the Sitzer/Burnett verdict.

Brokerage 271
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Commission suits hit Realtors, brokerages in Florida, Pennsylvania

Inman

In separate lawsuits, homesellers allege the defendants — including Florida Realtors and West Penn MLS — conspired to enforce rules that inflated commissions on the sale of their homes.

Brokerage 199
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The Fed was wrong about jobs and inflation

Housing Wire

After today’s jobs report , which showed unemployment at 3.7%, it’s now clear that the Federal Reserve does not need to create a job-loss recession to bring down the growth rate of inflation. The Fed has much to answer for after their massive rate hikes and quantitative tightening policy. These were created to bring down inflation by impacting the labor market but they disproportionally affected housing in a negative way.

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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Your Homebuying Adventure [INFOGRAPHIC]

Keeping Current Matters

Here are the key milestones you’ll encounter on your path to homeownership.

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2024 may bring ‘season of hope’ amid lawsuits and AI shifts

Real Estate News

Mortgage rates, inventory and prices are expected to improve for homebuyers in the new year as the industry responds to commissions-focused court cases.

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Millennials are more real estate obsessed than their parents: Poll

Inman

Nearly 60 percent of millennials said they felt homeownership is more important now than it was for their parents, according to the results of a new survey released earlier this week by Bank of America.

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Mortgage rates are (finally) back at 7%

Housing Wire

Mortgage rates continued their downward trajectory this week as the 10-year Treasury yield dropped below 4.2% for the first time since September, according to new data from Freddie Mac. The 30-year, fixed mortgage rate averaged 7.03% for the week ending Dec. 7, according to Freddie Mac ‘s Primary Mortgage Market Survey. That’s down significantly from last week ’s 7.22% and up from 6.33% the same week a year ago.

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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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How To Turn Homeownership into a Side Hustle

Keeping Current Matters

Does the rising cost of just about everything these days make your dream of owning your own home feel less within reach?

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A guide to the real estate commissions cases

Real Estate News

Trying to keep up with all of the recent lawsuits? Here’s a cheat sheet.

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KW begins notifying former agents of profit-sharing cuts

Inman

People who left Keller Williams for a competitor have begun receiving letters telling them that their profit share earnings will be reduced from 100 percent to 5 percent.

Agents 197
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DataDigest: Mortgage rates aren’t causing delinquencies. Disasters are

Housing Wire

In September 2022, the 30-year fixed mortgage rate averaged 6.1%, according to Freddie Mac data. Fast-forward one year, and the rate averaged 7.2%, an expensive difference for many homebuyers (rates have since started to drop ). But compare mortgage delinquencies over the same period: 2.8% in September 2022, 2.8% in September 2023, according to CoreLogic data.

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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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What to Know About Starting a Career in Real Estate

RIS Media

Embarking on a real estate career can be exciting and rewarding, allowing individuals to thrive in a dynamic and ever-evolving industry. Whether you are considering a switch in careers or entering the workforce for the first time, understanding the intricacies of starting a career in real estate is crucial. In this comprehensive guide, we will… The post What to Know About Starting a Career in Real Estate appeared first on RISMedia.

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Mortgage rates flirt with the 7% mark, could drop further

Real Estate News

It’s the sixth straight week of declines, coinciding with signals that the economy is cooling.

Mortgages 239
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Nikki Beauchamp leaves Engel & Völkers for Sotheby’s

Inman

After nearly a decade at Engel & Völkers, Beauchamp said that now was a good time for her to start a new chapter. She landed at Sotheby's largely because of how she believes her clients will be served by the brand's international network.

Land 190
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Promising signs abound for 2024 housing market

Housing Wire

Now that Thanksgiving is behind us and December is well under way, we can start looking ahead to the 2024 housing market. New listings and home sales remain low this week while available inventory of unsold homes is finally falling across the country after rising with mortgage rates late into November. It’s looking like we’ll end 2023 with higher housing inventory than this time last year.

Marketing 505
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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.