Sat.Aug 13, 2022 - Fri.Aug 19, 2022

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The 19 Best Real Estate Prospecting Letter Templates for 2022

The Close

Real estate prospecting letters—letters agents send to buyers, FSBO, FRBO and Expired listing homeowners—are still one of the best ways to generate leads in 2022. Here’s why: older homeowners respond very well to snail mail delivered by the good old USPS. And since almost every other demographic is sick of online ads, prospecting letters tend to have an excellent response rate.

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Experts Increase 2022 Home Price Projections

Keeping Current Matters

If you’re wondering if home prices are going to come down due to the cooldown in the housing market or a potential recession, here’s what you need to know.

Marketing 257
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Why Real Estate Agents Should Advertise Their Listings Online

Realty Biz

It’s no secret that we’re in the digital age, and real estate agents have had to adapt in recent years. Today, around 70% of realtors have a website. Wait, only 70%? That means that nearly a third of all real estate agents don’t have the central piece of their online marketing strategy. If you don’t have your real estate listings online, then let’s talk about the importance of online marketing for real estate agents!

Agents 92
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Existing Home Sales Fall to Two-Year Low

Eye on Housing

As elevated mortgage rates and higher home prices weighed on housing affordability, existing home sales declined for six consecutive months, according to the National Association of Realtors (NAR). All four regions saw double-digit decline in sales from a year ago. But home price appreciation has slowed as inventory increased. The median existing home prices in July was down $10,000 from.

Sales 119
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The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

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Coldwell Banker Real Estate Reveals Growth Milestones for Q2 2022

Coldwell Banker

The Coldwell Banker brand retained more than $869 million in sales volume and welcomed four new companies in Q2 2022. The post Coldwell Banker Real Estate Reveals Growth Milestones for Q2 2022 appeared first on Coldwell Banker Blue Matter.

Branding 116
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Homebuilders are done until mortgage rates fall

Housing Wire

Tuesday’s housing starts report clearly shows that homebuilders are going to be done with single-family construction until mortgage rates fall. Housing completion data is still struggling to get some traction, but in the coming months, builders should be able to get more housing completions done while housing permits and starts for single-family homes are in decline.

Mortgages 533

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Building Materials Prices Increase in July as Concrete Surges

Eye on Housing

The prices of building materials rose 0.4% in July (not seasonally adjusted) even as softwood lumber prices increased 2.3%, according to the latest Producer Price Index (PPI) report. Prices have surged 35.7% since January 2020, although 80% of the increase has occurred since January 2021. The PPI for goods inputs to residential construction, including energy, decreased 1.2% as the prices of.

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Why a Home Inspection Is Important [INFOGRAPHIC]

Keeping Current Matters

Some Highlights. If you’re buying a home, here’s what you should know about your home inspection and why it’s so important. A home inspection is a crucial step in the homebuying process. It assesses the condition of the home you plan to purchase so you can avoid costly surprises down the road. Work with an agent so you have an expert on your side who can guide you through the process.

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HELOCs are now “raging back”

Housing Wire

A combination of fast-rising home values and the fact that nearly two-thirds of borrowers with at least some home equity have mortgage rates below 4% — and would not benefit from refinancing — is helping to propel a resurgent market for home-equity lines of credit (HELOCs). HELOCs allow homeowners to tap the equity in their home without incurring a much higher first-lien mortgage via a cash-out refinancing.

Equity 459
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When Will Mortgage Rates Go Down? It’s Hard to Say, But Housing Experts Weigh In

HomeLight

With mortgage interest rates in flux and trending upward after nearly two years of rock-bottom percentages, prospective homebuyers across the country are wondering when mortgage rates will go down again. While no one can predict these kinds of things with absolute certainty, understanding how mortgage rates work — including the factors that drive these numbers in the first place — can lend valuable context clues.

Mortgages 135
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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Builder Confidence Falls for Eighth Consecutive Month

Eye on Housing

Builder confidence fell for the eighth straight month in August as elevated interest rates, ongoing supply chain problems and high home prices continue to exacerbate housing affordability challenges. In another sign that a declining housing market has failed to bottom out, builder confidence in the market for newly built single-family homes fell six points in August to 49, marking the.

Marketing 142
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Planning To Retire? Your Equity Can Help You Reach Your Goal.

Keeping Current Matters

Whether you’ve just retired or you’re thinking about retirement, you may be considering your options and trying to picture a whole new stage of your life.

Equity 291
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Better.com partners with Palantir on new proprietary loan platform

Housing Wire

Struggling digital mortgage lender Better.com is teaming up with secretive big data firm Palantir to create a proprietary loan platform that is says will enable Fannie Mae , Freddie Mac and mortgage investors to make “richer and deeper data-driven mortgage capital allocation decisions.”. Tinman Marketplace, as it has been dubbed, will be powered by Palantir’s Foundry operating system, which Better says will automate 70% of the mortgage process.

Loans 448
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A Fee Free Rental Platform

GeekEstate Agents & Brokers

[Note from editor: The “Mastermind Showcase” highlights companies and news from members of the GEM. Today’s showcase: Dwellsy] With rent prices getting higher than most tenants can keep up and an application process for good units that feels more like applying for a job than a place to live, renting these days is tough. Before even having to afford, apply, get approved for, and move into a new place tenants need to find it, preferably without pay-to-play search results.

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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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New Home Size Trends Reversing?

Eye on Housing

An expected impact of the virus crisis is a need for more residential space, as people use homes for more purposes including work. During the housing boom of recent quarters, this led to a rise for new single-family home size. However, as the housing market weakens this trend appears to be reversing. According to second quarter 2022 data from the.

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The U.S. Homeownership Rate Is Growing

Keeping Current Matters

The desire to own a home is still strong today.

Marketing 249
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Ginnie Mae digs in on 250% MSR risk weight for nonbanks

Housing Wire

Ginnie Mae is not budging on its proposal to put a 250% risk weight on gross mortgage servicing rights. The requirement would be for nonbanks, who make up the bulk of the Federal Housing Administration market. Ginnie Mae specifically called out those institutions that are not “regulated by a federal prudential regulator” or state-chartered in guidance it published today, a day after it made a joint announcement with the Federal Housing Finance Agency.

Loans 435
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Buy a New Construction Home Using These 14 Tips from a Top Agent

HomeLight

Buying a new construction home can be intimidating. While the builder will have options to choose from, you still have to decide on a lot: Choose a floor plan, decide on upgrades, find financing, and make decisions that you may not expect to make. If decisions aren’t your thing, you might be able to buy a new construction home that is already built and ready for you to move in.

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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Housing Starts Weaken in July

Eye on Housing

A sharp decline in single-family home construction is another indicator that the housing slowdown is showing no signs of abating, as rising construction costs, elevated mortgage rates and supply chain disruptions continue to act as a drag on the market. Overall housing starts fell 9.6% to a seasonally adjusted annual rate of 1.45 million units in July, according to a.

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What Would a Recession Mean for the Housing Market?

Keeping Current Matters

According to a recent survey from the Wall Street Journal , the percentage of economists who believe we’ll see a recession in the next 12 months is growing.

Marketing 240
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2 new private-label deals backed by rentals hit the market

Housing Wire

After a July doldrums during which there were no agency-eligible private-label securitizations (PLS) backed by mortgages on residential investment properties, the ice was broken this month with a new offering sponsored by Blue River Mortgage III LLC. The prime PLS offering, dubbed GCAT 2022-INV3, is backed by a pool of 1,259 mortgages valued at $423 million.

Marketing 435
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Content Marketing Strategies for Real Estate Agents

Realty Biz

If you’ve researched digital marketing, you most likely heard the phrase ‘content is king. In the world of digital, those that create the best content generate the most traffic, the most conversions, and the most leads. That is especially true in real estate. In an industry where demand exceeds know-how, the companies that provide the most value in their content marketing strategies will resonate with the most people.

Agents 123
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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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Single-Family Built-for-Rent Construction Surging

Eye on Housing

Single-family built-for-rent sector construction surged during the second quarter of 2022 as homebuying affordability declined on higher mortgage interest rates. According to NAHB’s analysis of data from the Census Bureau’s Quarterly Starts and Completions by Purpose and Design, there were approximately 21,000 single-family built-for-rent (SFBFR) starts during the second quarter of 2022.

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How pre-sale renovations are changing home sales

GeekEstate Agents & Brokers

For the last couple of decades, the real estate industry’s focus on improving the home sale experience has centered on speed. Marketing messaging promises faster sales, speedier loan processing, and quicker closings. The emergence of iBuyers and cash-backed offer programs promises to finalize a home sale “in as little as 10 days — or less.” Some home sellers want — and need — a faster sale.

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UWM turns to seller concessions with new mortgage product launch

Housing Wire

United Wholesale Mortgage (UWM) this week launched temporary rate buydowns, a product that allows borrowers to receive lower mortgage rates at the beginning of their loan terms by using seller concessions as part of the payment. It’s a complementary product to the wholesale lender’s “Game On” initiative , a cut-rate pricing strategy devised to grow market share with purchase buyers.

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What Does a Modular Home Cost to Build: Pricing Explained

Maximum Exposure Real Estate

Pricing on Modular Homes Explained If you are considering a new construction, modular homes are an option. Also known as a prefab home, It is a type of property that is becoming increasingly popular, and for good reason. Modular home pricing is often less than less traditional construction. But prefabricated properties are not a new […]. The post What Does a Modular Home Cost to Build: Pricing Explained appeared first on Maximum Real Estate Exposure.

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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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Multifamily Sector Shows Signs of Caution in the Second Quarter

Eye on Housing

Confidence in the market for new multifamily housing was mixed in the second quarter of 2022, according to results from the Multifamily Market Survey (MMS) released today by the National Association of Home Builders (NAHB). The MMS produces two separate indices. The Multifamily Production Index (MPI) decreased 6 points to 42 compared to the previous quarter, dragged down largely by.

Marketing 116
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Will the Real Estate Housing Market Continue to Grow in the Next Year?

Realty Biz

In July, the Federal government announced another 0.75% interest rate hike. So, if you’re considering applying for a new home loan in 2022, you can expect to pay a lot more for your mortgage. This is sure to impact the real estate housing market in some way, although so far things aren’t panning out as predicted. The last two years have seen the hot real estate housing market cool slightly.

Marketing 111
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July: Market Update for Housing Marketers

Housing Wire

July saw whiplash mortgage rates and our audience followed economic news very closely. Articles about rates, housing inventory and inflation were among our most popular, including: Purchase mortgage rates fall same week as Fed rate hike New home sales make it clear, housing is in a recession The nation’s housing market is on a correction course. But we also saw some resiliency, with companies expanding loan products — especially cash out and home equity— and shoring up their mortgage servicing r

Marketing 435
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5 Signs the Real Estate Market is Slowing Down (And How to Navigate It)

HomeLight

When it comes to the U.S. real estate market, the last two years have been ones for the history books. They’ve been years where demand far outpaced supply, home values skyrocketed, and bidding wars became the norm. But, as we navigate through 2022, there are signs that the market is shifting — and a slowdown is upon us. Here are the key changes occurring this year, as well as the impact this changing market is having on homeowners, sellers, and buyers.

Marketing 111
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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.