Sat.Mar 08, 2025 - Fri.Mar 14, 2025

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Rocket Companies to purchase Redfin in $1.75B all-stock deal

Inman

Rocket Companies announced Monday its plans to acquire Redfin in an all-stock transaction valued at $1.75 billion in equity. This acquisition will integrate Redfin's home search platform, which features over 1 million listings and a network of 2,200 agents, with Rocket Companies' mortgage origination and servicing capabilities.

Equity 188
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When will we have enough houses? It could take decades

Real Estate News

The nationwide inventory shortage 3.8 million homes is reaching a point of no return in some parts of the country though new construction is increasing.

Insiders

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Buying a Home This Spring? Hire Your Agent Before the Rush Begins

Lighter Side of Real Estate

As spring rolls around, so does tax season. Some people look forward to filing their returns and anticipating a nice refund check. Others cringe, dreading the amount they may owe. Either way, many procrastinate, pushing it off until the last possible minute before scrambling to get everything in order by the April 15th deadline. On a related note, spring is also one of the busiest times of the year for the real estate market.

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Mortgage applications climb as rates continue to decline

Housing Wire

Mortgage applications increased 11.2% on a seasonally adjusted basis from last week, according to data from the Mortgage Bankers Associations (MBA) weekly mortgage applications survey for the week ending March 7, 2025. On an unadjusted basis, the index increased 12% compared to last week. The refinance index saw a 16% uptick from the previous week and was 90% higher than the same week one year ago, largely driven by a dip in the 30-year fixed rate observed by the MBA.

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The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

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How to keep your sellers in the loop when their house isn’t moving

Inman

Keeping sellers in the loop isnt just about providing updates, coach Darryl Davis writes. Its about reinforcing confidence and, more importantly, earning their trust.

Agents 175
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Compass reportedly near a deal to acquire HomeServices

Real Estate News

The brokerage giant "is in advanced talks" to buy HomeServices of America, the real estate arm of Warren Buffet's empire, the Wall Street Journal reports.

Brokerage 317

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Rocket Companies announces deal to acquire Redfin for $1.75 billion

Housing Wire

Today, Rocket Companies announced it has entered into an agreement to purchase digital real estate brokerage Redfin in an all-stock transaction valued at $1.75 billion in equity. The deal, which has been approved by the boards of directors of both Rocket Companies and Redfin, is expected to close in the second or third quarter of 2025. Rocket’s press release stated that Redfin CEO Glenn Kelman will continue to lead the Redfin business, reporting to Rocket Companies CEO Varun Krishna.

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The top 1% could buy nearly all homes in the US with their wealth

Inman

The value of America's nearly 100 million homes hit $49.7 trillion at the end of 2024, as the combined net worth of the wealthiest 1 percent of Americans hit a record $49.2 trillion, according to a Redfin analysis.

Marketing 139
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HomeServices of America is not for sale, CEO says

Real Estate News

Gino Blefari denied a Wall Street Journal report of acquisition talks with Compass, saying there are no discussions, negotiations or agreements taking place.

Sales 316
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Sharran Srivatsaa Steps Down as Real President, Transitioning to Board

BAM Media

Today, Real Brokerage announced that Sharran Srivatsaa will be stepping down from his role as President and transitioning to a new role with the company. In an email to Real agents , Srivatsaa explained his next move: As I step back from my day-to-day operating role at Real, I am stepping into a very important role for the future of the company where I will be a member of Reals Board of Directors.

Brokerage 101
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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Compass in negotiations to buy HomeServices of America

Housing Wire

Compass is in advanced talks to acquire HomeServices of America , the real estate wing of Warren Buffett-owned conglomerate Berkshire Hathaway. The news was reported Thursday afternoon by The Wall Street Journal. The outlet cited unnamed sources and said that a deal could come together soon, if talks dont hit any last-minute snags. The deal involves two of the nations top-four brokerages by sales volume in 2024, according to data from RealTrends Verified.

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Inman announces 2025 class of Marketing All-Stars award winners

Inman

From chief marketing officers to communications professionals, Inmans 2025 Marketing All-Stars award celebrates 99 of the most creative and boundary-pushing marketers that drive success and impact across the real estate industry.

Marketing 158
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Rocket acquiring Redfin for $1.75B

Real Estate News

The nations largest mortgage lender called Redfin a "data powerhouse" and said the union of the two companies will improve the homebuying experience.

Mortgages 304
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Supportive Apartments for Homeless Discharged From ER Open at Woodhull

Brownstoner

A deeply affordable, fully subsidized apartment building has opened on a former Woodhull Hospital parking lot in Bed Stuy offering housing for low-income seniors and others as well as patients of the NYC Health + Hospitals system who are experiencing homelessness. It is the second of a two-building complex to… Read More > The post Supportive Apartments for Homeless Discharged From ER Open at Woodhull appeared first on Brownstoner.

As-is 99
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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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Rocket’s Varun Krishna thinks Redfin deal can expand opportunities for broker network

Housing Wire

Monday’s breaking news that Rocket Companies is set to acquire online real estate brokerage Redfin shed light on the changing landscape of the homebuying marketplace. In an exclusive interview with HousingWire , Rocket CEO Varun Krishna said that having a hand in the entire real estate funnel gives Rocket’s broker network “a bigger piece of the pie.” “We think about it more like opportunity. … So when you look at Rocket’s strength in mortgage with Redfin

Branding 413
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What will Stone Point do with its investment in Keller Williams?

Inman

Private equity firm Stone Point Capital is seeking to grow Keller Williams and ultimately cash out, analysts told Inman. That expansion could come from new tech, an IPO, or something else entirely.

Equity 144
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Is your market ‘a lion or lamb’? Building permits offer a clue

Real Estate News

New construction is influencing affordability in many areas, with the South seeing the biggest benefits.

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Mortgage Rates Hit Lowest Point So Far This Year

Keeping Current Matters

If you’ve been holding off on buying a home because of high mortgage rates, you might want to take another look at the market.

Mortgages 277
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Finance of America reports Q4 loss, full-year profit for 2024

Housing Wire

Reverse mortgage leader Finance of America (FOA) recorded a quarter-over-quarter loss in the fourth quarter of 2024, but still notched a full-year profit. In a Wednesday earnings call, company leaders outlined their assessment of the reverse mortgage market moving forward, describing 2024 as a year of momentum for the company owing to the achievement of strategic objectives.

Finance 363
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Reimagine common space, foster community in multifamily design

Inman

Thoughtfully designed common spaces in multifamily communities, Michael Zaransky writes, strengthen resident engagement, deepen the sense of belonging and, ultimately, enhance retention.

Design 145
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The Insider: Architect Melds Two Units to Create Expansive Loft for Dumbo Family

Brownstoner

Got a project to propose forThe Insider?Contact Cara at caramia447 [at] gmail [dot] com A reimagined home for a family of five began when an opportunity presented itself to buy a sizable one-bedroom unit adjacent to the loft they'd been living in. The ensuing reno entailed upgrading their original corner space… Read More > The post The Insider: Architect Melds Two Units to Create Expansive Loft for Dumbo Family appeared first on Brownstoner.

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Q4 Update: Delinquencies, Foreclosures and REO

Calculated Risk Real Estate

This entire housing cycle I’ve argued that we would NOT see a surge in foreclosures that would significantly impact house prices (as happened following the housing bubble) for two key reasons: 1) mortgage lending has been solid, and 2) most homeowners have substantial equity in their homes. Yesterday, CoreLogic reported on homeowner equity: CoreLogic: Borrowers Gained Over $280B in Home Equity in 2024 CoreLogic® … today released the Homeowner Equity Report (HER) for the fourth q

Equity 98
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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Have lower mortgage rates boosted housing demand yet?

Housing Wire

Mortgage rates are declining, and recent purchase application data shows a promising 9% week-to-week increase and a 2% rise compared to the previous year. Does this indicate that the housing market is beginning to wake up just in time for spring? While I wouldn’t say we’re experiencing a full revival just yet, the latest data suggests a stabilization.

Mortgages 382
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Dolly Lenz: Seek like-minded agents to generate referrals

Inman

Lenz appeared with other panelists Tuesday at Inman on Tour Nashville to tout the benefits of working from referrals. But the panelists all agreed that referrals only work when done right.

Agents 156
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Is Clever Offers a Good Way to Sell a Home for Cash?

HomeLight

If you need to sell your home right away and prefer incredible speed and convenience over higher proceeds, a house-buying company can be a solution. You could get started by contacting separate We buy houses businesses, or you can use a cash-buyer marketplace platform like Clever Offers. In this post, we provide an easy-scan overview of this cash-for-homes service and how it works.

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Should I Buy a Home Right Now? Experts Say Prices Are Only Going Up

Keeping Current Matters

At one point or another, you’ve probably heard someone say, “Yesterday was the best time to buy a home, but the next best time is today.

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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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Coldwell Banker’s Kamini Lane blasts potential repeal of CCP

Housing Wire

With the National Association of Realtors ( NAR ) reportedly set to vote on the future of its Clear Cooperation Policy (CCP) in the not-too-distant future, the leader of Coldwell Banker Realty is not holding back her feelings about the controversial rule. In an op-ed published Wednesday by Newsweek, Coldwell Banker president and CEO Kamini Lane let loose about the potential repeal of CCP, which requires brokers to list a property on the MLS within 24 hours of publicly marketing it.

MLS 306
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EXp taps Movoto for enterprise agent solution

Inman

EXp hired Movoto to install its Lever by Movoto enterprise product to help agents handle leads, transactions and other business-critical needs.

Agents 146
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What a View! 15 Tips for Selling Your Lovely Waterfront Property

HomeLight

As the proud owner of waterfront property, make no mistake: youre the envy of Americans everywhere. Water-adjacent locations are often considered prime real estate, attracting attention due to their beauty and limited availability. This desirability often helps sell a house quickly, as many buyers are eager to secure a property in these sought-after areas.

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Buying Your First Home? It’s Okay To Feel Nervous

Keeping Current Matters

Buying your first home is exciting, but let’s be real – it can also feel overwhelming.

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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.