Sat.Apr 01, 2023 - Fri.Apr 07, 2023

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Don’t Fix These 7 Things When Selling Your House

HomeLight

Accepted real estate wisdom says that houses in good condition bring in a higher price than houses in not-so-great condition. While that is generally true, it’s possible to “over-improve” a home to the point of losing money if the return doesn’t match the investment. Luke Rentz is a top agent on the Rentz Team in Tulsa, Oklahoma, which sells homes 72% quicker than average agents in the market.

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Why Aren’t Home Prices Crashing?

Keeping Current Matters

There have been a lot of shifts in the housing market recently.

Marketing 254
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Housing Market Tracker: Still no spring inventory lift

Housing Wire

Last week was relatively calm for the housing market after the fiasco of the banking crisis. Housing demand grew and inventory levels fell again while mortgage rates rose. Here’s a quick rundown of the last week: The 10-year yield battle continues as bond yields rose early in the week only to close below 3.50% on Friday. Mortgage rates rose to 6.57%.

Marketing 505
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Affordability Pyramid Shows 64.8 Million Households Cannot Buy a $250,000 Home

Eye on Housing

As described in a previous post, NAHB’s recently released its 2023 Priced-Out Estimates, show that 96.5 million households are not able to afford a median priced new home, and that an additional 140,436 households would be priced out if the price goes up by $1,000. This post focuses on the related U.S. housing affordability pyramid, showing how many households have.

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The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

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Better workers fear they won’t see $100M in retention stock bonuses

Inman

The mortgage lender says it remains committed to distributing equity-based bonuses to all eligible employees, including $50M from CEO and founder Vishal Garg's personal equity.

Equity 152
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How to Declutter Before Selling Your Home

Windemere Selling

To sell your home for the best price, it needs to be in pristine condition. You’ll work with your agent to identify high-ROI remodeling projects and various ways to improve the property, but all that is a moot point if you don’t declutter before selling your home. Here are some helpful tips to get started. Preparing to Sell Your Home: A Complete Checklist Declutter Before Selling Your Home Getting your home cleaned up and organized is a precursor to capturing appealing listing photos and having

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Real Estate Brokers Are Ditching the Office Too

Propmodo

Deep in Central Florida’s white-hot real estate market, Shawn Pupello, known as “The Tenacious Mrs. P,” is starting a new brokerage. Pupello, along with her husband Anthony, ventured into the world of real estate in 2016. The couple quickly found that they had a knack for matching people with properties, with Mrs. Pupello going so far as to earn her local association’s “Rookie of the Year” award in 2017.

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MLS collaboration aims to be leading source of housing data

Real Estate News

REdistribute, led by powerhouses Bright MLS and CRMLS, has launched with the goal of monetizing MLS data and sharing revenue back to participants.

MLS 255
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Create an Inspiring Mission, Vision & Values Statement for Your Real Estate Business

The Close

Are you planning to start your own team or brokerage, or maybe fine-tune your own business as a single agent? There’s a crucial first step that many real estate agents overlook: establishing your mission statement. Why, you ask, is that so important when there are so many other things to do and decisions to make? Well, a good mission statement is actually made up of three elements that contribute directly to your success as a real estate agent: Your mission should direct each and every decision

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Wage growth downtrend kills 1970s inflation fear

Housing Wire

Given Friday’s job report , those who have been concerned with entrenched 1970s inflation — which would lead to double-digit mortgage rates — can put their disco shoes back in the closet. I have tried to explain that the 1970s inflation isn’t a reality , and Friday’s report should ease the fear that wage growth is spiraling out of control.

Mortgages 544
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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Two Reasons You Should Sell Your House

Keeping Current Matters

Wondering if you should sell your house this year?

Marketing 271
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Lawsuit could shake the landscape for buyer’s agents

Real Estate News

With billions of dollars at stake, a judge’s ruling this week poses challenges to the residential real estate commission system.

Agents 272
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How this agent used YouTube to grow his luxury real estate career

Inman

Enes Yilmazer is a content creator and real estate influencer who rose to fame through his real estate channel on YouTube. After posting his first real estate video in 2019, he quickly realized the platform's potential and prioritized it.

Agents 172
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Homepoint to shut down originations biz, sell assets to The Loan Store

Housing Wire

Shrinking wholesale lender Homepoint is closing its mortgage origination business and will sell its origination-focused assets to competitor The Loan Store , the company announced on Friday. Michigan-based Homepoint is “winding down” its tenure as a direct participant in the mortgage origination business and becoming an investor in the market, as the company will hold an equity interest in The Loan Store.

Loans 526
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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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How Changing Mortgage Rates Can Affect You

Keeping Current Matters

The 30-year fixed mortgage rate has been bouncing between 6% and 7% this year.

Mortgages 247
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Zillow settles co-marketing suit for $15M

Real Estate News

After more than 5 years of litigation, the company agreed to a settlement with shareholders over its co-marketing program, which remains active.

Marketing 255
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75% of agents say they won’t switch brokerages over next 2 years

Inman

From 2019 to 2023, the number of agents who left a brokerage due to a weak culture doubled to 30 percent, according to a recent Coldwell Banker survey.

Brokerage 167
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Mortgage rates decline amid expectation of economic slowdown  

Housing Wire

Mortgage rates fell again this week, but the primary cause was not the banking crisis fiasco. It was the expectation that the U.S. economy is slowing down. According to Freddie Mac ’s Primary Mortgage Market Survey, the 30-year fixed-rate mortgage declined to 6.28% as of April 4, down from 6.32% the previous week. The survey focuses on conventional and conforming loans for borrowers who put 20% down and have excellent credit.

Mortgages 488
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Trying To Buy a Home? Hang in There.

Keeping Current Matters

We’re still in a sellers’ market.

Marketing 240
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Home features that can fetch your sellers a better price

Real Estate News

Zillow's latest analysis of listing descriptions found that certain keywords were correlated with higher sale prices and faster sales.

Sales 245
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How one luxury agent earns loyalty through personalized service

Inman

As a luxury agent, how can you deliver the personalized service that ensures your clients will never want to work with anyone else? Here are my thoughts.

Agents 167
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Government mortgage loan demand drops as affordability issues loom

Housing Wire

Mortgage rates declined last week as headlines on the bank crisis slowed, which could have spurred borrowers’ demand for home loans. But that did not happen, as the affordability issues that remain on the horizon challenged mainly first-time homebuyers. Overall, mortgage applications declined 4.1% last week on a seasonally adjusted basis, down from one week earlier, according to the Mortgage Bankers Association (MBA).

Loans 435
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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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The Key Advantage of Investing in a Home [INFOGRAPHIC]

Keeping Current Matters

Buying a home is a major way to build wealth and gain financial stability. That’s why, across different income levels, the largest part of most homeowners’ net worth is their equity.

Equity 235
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Down payment assistance 'a gold mine' for first-time buyers

Real Estate News

There’s money out there for people who need help getting into their first home — especially if they’re part of an underserved community.

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Real estate adds fewer jobs in an otherwise strong US hiring month

Inman

The start of spring usually marks more brokerage transactions and ramped-up construction schedules. But payroll growth was weaker in March, according to Bureau of Labor Statistics data.

Brokerage 160
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How the housing industry is preparing for the age of AI

Housing Wire

Artificial intelligence (AI) and machine learning (ML) present incredible opportunities to expand homeownership and housing in the U.S. But for potential homebuyers to benefit from new technology, the industry must figure out a way to keep bias out of decision-making models, experts said Monday. “The biggest opportunity in my mind in the near to medium term remains [finding] ways to take unstructured data and leveraging that and turning it into machine readable machine information,” said Steve H

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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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Luxury Real Estate Headlines: First Week in April 2023

Sotheby's International Real Estate

Highlights from this week’s top news stories on luxury and global real estate, art, collectibles, and home. Solebury, Pennsylvania | Kurfiss Sotheby’s International Realty, Sothey’s International Realty – East Side Manhattan Brokerage The roughly 17,900-square-foot estate on 44 acres would set a record if it sells for that price A Massive Estate in Pennsylvania’s Bucks County Asks $14.5 Million – The Wall Street Journal You Need to See This Stunning New Mexico Home with the Conversat

Brokerage 138
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First multistate MLS rebrands to reflect its culture

Real Estate News

New England's NEREN, with coverage in seven states, is now PrimeMLS.

MLS 240
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Compass scoops up 300-agent indie brokerage in Arizona

Inman

The acquisition of Launch Real Estate expands Compass' footprint at a pivotal time for the company and the industry.

Brokerage 158
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Labor market shows signs of a gradual slowdown

Housing Wire

Signs of a slowdown in the labor market have emerged, sparking hope that the Federal Reserve may stop its ongoing tightening monetary policy, which has spurred increasing mortgage rates. But industry observers say it’s prudent to wait for inflation figures in order to bet that the Fed’s rate hikes are over. The slowdown in the labor market has been very gradual, according to them.

Marketing 418
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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.