Pros, Cons, and Best Practices of a ‘Guaranteed Sold’ Program
Boom Town
APRIL 12, 2018
A guaranteed sale is attention-grabbing, providing an immediate sense of security for the seller. At face value, as an agent, it gives you a leg up on the competition. It shows the seller, “Look, I’m so confident that I can sell your house, I’m willing to buy it if I cant.” Sounds pretty good, right? Well, the downside is it’s gimmicky reputation.
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