Speed-to-lead: The mission-critical step where most agents fall short
Boom Town
SEPTEMBER 16, 2019
Every agent’s book of business is going to vary. Your “pie” of lead sources might look something like this: 50% referral business, 30% online leads, 20% open houses. Some years referral business will boom and in others, it will inevitably slow down. Being prepared for this variation and diversifying your lead sources is critical for building a thriving and consistent business.
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