Sat.Feb 04, 2023 - Fri.Feb 10, 2023

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How Experts Can Help Close the Gap in Today’s Homeownership Rate

Keeping Current Matters

As we celebrate Black History Month, we reflect on the past and present experiences of Black Americans. This includes the path toward investing in a home of their own. And while equitable access to housing has come a long way, homeownership can be a steeper climb for households of color. It’s an important experience to talk about, along with how it can make all the difference for diverse homebuyers to work with the right real estate experts.

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12 Creative Ways Real Estate Agents Can Use QR Codes

Broke Agent Media

BAM Key Details: Nick Miaritis, EVP at VaynerMedia, posted a Reel on the use of QR codes in marketing materials, specifically a Coinbase commercial during last year’s Super Bowl. He provides three recommendations to maximize the effectiveness of QR codes, all of which are just as relevant to marketing for real estate agents. BAM offers 12 creative ways real estate agents can use QR codes in their marketing.

Agents 98
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How Economic News Affects Your Clients’ Mindset

Realtors Property Resource

Drop some knowledge! Share relevant, up-to-date, hyper-local housing data from RPR to help your clients and prospects understand their market. The post How Economic News Affects Your Clients’ Mindset appeared first on Realtors Property Resource (RPR).

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How to Make More Money with Less Hustle and Become a 7-Figure Real Estate Agent

HomeLight

Enjoying this episode? Be sure to follow The Walkthrough to get future episodes delivered automatically: Apple Podcasts/iTunes | Spotify | YouTube About This Episode You want to take your business to that million-dollar level, but you’re already working around the clock. What if you could earn seven figures and work less? This week on The Walkthrough , Jess Lenouvel shares the system that will help turn your business into a machine that operates without you while you keep earning millions.

Agents 111
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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Housing Market Tracker: Inventory and purchase applications data fall together

Housing Wire

Despite mortgage rates briefly falling below the 6% threshold, both housing inventory and mortgage demand fell last week. Let’s dive into the trend lines of the housing market. First, here is a quick housing market rundown from last week : Purchase application data was negative 10% week to week — but still positive for the year Housing inventory decreased by 8,664 units, a more extensive inventory decline than we saw in the prior week The 10-year yield had a wild week, and mortgage rates d

Marketing 487
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The Strain Is Showing for NYC’s Two Biggest Office REITs

Propmodo

The pandemic, followed by an economic downturn, has created a perfect storm for the office market. The national office occupancy rate passed 50 percent for the first time since the pandemic began. But it’s been a long slog to reach that milestone, and occupancy numbers are still low compared to pre-pandemic levels. There are signs of resilience among office REITs amid this turmoil, but the overall outlook remains grim.

Marketing 131

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The pandemic spurred an ultra-luxury explosion in these markets

Real Trends

Ultra-luxury sales in 2022 were higher than pre-pandemic levels, according to a report by estate brokerage Compass. The report analyzed residential real estate transactions and sales volumes at $10 million and above across 53 markets in the U.S. The brokerage observed an “insatiable appetite for legacy properties” last year. Nearly 1,774 homes worth $10 million and above across those 53 markets traded for a total of $29.5 billion – an increase of 95.3% and 104.7%, respectively, from 2019.

Marketing 101
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Did Your Homeowners Insurance Rate Go Up Recently? Here’s Why and What to Do

HomeLight

Like many homeowners, you may have recently received an envelope or email informing you that your homeowners insurance rate has gone up. Perhaps you received such news with resignation, or perhaps you read the new premium with a knot in your gut. Instead, maybe you’re getting ready to buy a home and, after seeing headlines about rising homeowners rates, you’re worried — wondering how much a policy will cost for your new home and whether there are ways to save money without skimping on protection

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Questions to Ask a Loan Officer or Mortgage Broker

Maximum Exposure Real Estate

What to Ask a Mortgage Lender When Getting a Loan Do you know the right questions to ask a mortgage lender? Whether you are working with a loan officer or mortgage broker, it is essential to ask questions. Before looking at homes, it’s wise to get your selection of a lender squared away first. Preparing […] The post Questions to Ask a Loan Officer or Mortgage Broker appeared first on Maximum Real Estate Exposure.

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Guild acquires small retail lender Legacy Mortgage

Housing Wire

Acquisitive lender Guild Mortgage on Tuesday announced the acquisition of Legacy Mortgage , increasing its footprint in the Southwest. Publicly traded Guild is picking up Legacy’s 13 branches across four Southwest states – Arizona, Colorado, New Mexico and Texas. Terms of the deal were not disclosed. “This acquisition is part of the company’s continued plan to grow both in existing markets and by entering new ones with selective acquisitions of like-minded lenders,” Guild CEO Mary Ann McGa

Mortgages 397
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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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Why Today’s Housing Market Isn’t Headed for a Crash

Keeping Current Matters

67% of Americans say a housing market crash is imminent in the next three years. With all the talk in the media lately about shifts in the housing market, it makes sense why so many people feel this way. But there’s good news. Current data shows today’s market is nothing like it was before the housing crash in 2008.

Marketing 249
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For many NFL players, real estate is a career worth tackling

Real Estate News

In football, a competitive drive and strong work ethic are key to success. No wonder players turn to careers in real estate, which requires similar traits.

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The Agency expands further into Europe with new Portugal franchise

Inman

The new Lisbon office follows The Agency's first foray into Europe — in The Netherlands — last spring. The office will be led by Managing Partner Ayres Neto, The Agency revealed to Inman.

Brokerage 167
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Borrowers opt for permanent rate buydowns amid affordability challenges

Housing Wire

Home prices growth and mortgage rates have come down from the peaks in 2022, but affordability still remains a challenge. In turn, borrowers who are entering the market are leaning heavily toward buying down their first lien interest rates by paying points up front. In the third week of January, 57% of all borrowers who locked in rates paid at least a half-point, 44% paid at least a full point and nearly a quarter lowered their mortgage rates with buydowns of two points or more, according to Bl

Equity 397
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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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The Top Reasons for Selling Your House

Keeping Current Matters

Many of today’s homeowners bought or refinanced their homes during the pandemic when mortgage rates were at history-making lows. Since rates doubled in 2022, some of those homeowners put their plans to move on hold, not wanting to lose the low mortgage rate they have on their current house. And while today’s rates have started coming down from last year’s peak, they’re still higher than they were a couple of years ago.

Mortgages 244
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Brokerage Beat: Christie's coast-to-coast growth, EXIT's big bonuses, more

Real Estate News

Christie's expands in California and Boston, E&V snags Bay Area leaders, The Agency opens in Portugal, Cupid loves Side, RE/MAX grows and more brokerage news.

Brokerage 233
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Why LEED-certified residences are so rare — but growing in popularity

Inman

It’s no surprise that for today’s eco-conscious buyers, LEED-certified residences represent a prize like no other. However, for now, such homes are a rarity. Here’s a closer look at why that’s the case, and why it could be changing.

Agents 158
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UWM names Andrew Hubacker its new CFO

Housing Wire

Michigan-based United Wholesale Mortgage (UWM) has named Andrew Hubacker as its chief financial officer, the company announced on Monday. Hubacker joined the mortgage lender in October 2020 as chief accounting officer. He became an interim principal financial officer in July 2022 following the death of Timothy Forrester. Forrester served as UWM’s CFO for 10 years.

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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Number of Homes for Sale Up from Last Year, but Below Pre-Pandemic Years

Keeping Current Matters

The biggest challenge in the housing market right now, and likely for years to come, is how few homes there are for sale compared to the number of people who want to buy. That’s why, if you’re thinking about selling your house, this is a great time to do so. Your house would be welcome in a market that has fewer homes for sale than it did in the years leading up to the pandemic.

Sales 241
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How top brokerages are investing in better pipelines for agents

Real Estate News

RE/MAX, KW and Compass are among the companies customizing and rolling out a new generation of CRMs for their agents and broker-owners.

Agents 248
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Most homebuyers forking out big bucks to buy down mortgage rate

Inman

While mortgage rates have eased and home prices have fallen in many markets, affordability "still has a stranglehold on much of the market," according to research released Monday by Black Knight.

Mortgages 166
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Could the assumable mortgage level the playing field?

Housing Wire

California-based Carrington Mortgage Services (CMS) sees a window of opportunity in the mortgage market. The Federal Reserve (Fed) actions that resulted in millions of borrowers receiving mortgage rates below 4% gave way to Fed actions that… triggered mortgage rates to rise above 7% in the fall of 2022. The duality of the Fed has resulted in a mortgage rate lockdown: homeowners with low mortgage rates aren’t motivated to sell when home prices are high and mortgage rates remain in the 6% range.

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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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How To Win as a Buyer in Today’s Housing Market [INFOGRAPHIC]

Keeping Current Matters

Some Highlights In today’s housing market, you can still be the champion if you have the right team and strategy. To win as a buyer, you need to build your team, make strategic plays, consider what’s in and out of bounds, and stand out from the crowd.

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Most metros still seeing annual price gains

Real Estate News

NAR's quarterly home price report found that prices were up year-over-year in nearly 90% of major metros, though the pace of appreciation has slowed.

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CA Christie’s affiliates show huge growth in year of new partnerships

Inman

The luxury brand's billion-dollar growth in terms of agent business came in large part from strategic recruitment by its Sereno and Orange County affiliates, as well as the addition of star agent Aaron Kirman.

Branding 148
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Northpointe Bank to shutter its correspondent lending business

Housing Wire

Northpointe Bank , a regional bank headquartered in Michigan, will walk away from its correspondent lending business to focus on its retail lending, mortgage warehouse financing division and specialty loan servicing business. “Due to the significant contraction in the overall mortgage industry, we have made the difficult decision to exit the correspondent lending business,” Chuck Williams, president and CEO, said in a statement.

Lending 396
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The Broker Action Plan for the Post-NAR Lawsuit Landscape

Now more than ever, brokers need to provide agents with the right tools, strategies, and training to effectively demonstrate their expertise, negotiate successfully, and foster strong client relationships. So – what should brokers do to ensure this? Invest in the right technology, continuous education, and innovative marketing strategies that empower agents to stand out in a crowded marketplace.

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Housing Affordability Hits Record Low but Turning Point Lies Ahead

Eye on Housing

Mirroring a steep rise in mortgage rates that began in the early part of 2022 and coupled with ongoing building material supply chain bottlenecks that increased construction costs, housing affordability posted three consecutive quarterly declines in 2022 and now stands at its lowest level since the National Association of Home Builders (NAHB) began tracking it on a consistent basis in.

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Reality Check: How 'real' is real estate reality TV?

Real Estate News

Jason and Molly Mesnick, real estate agents and "The Bachelor" alums, offer their take on the deals and drama on some of the hottest real estate shows today.

Agents 224
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A theory is emerging online about a mass exodus from New York City

Inman

Warehousing? Inflated algorithms? Shady developers? They're all part of a new report on what's driving up rental prices in New York City. However, social media users aren't buying the theory.

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Get ready for HousingWire Annual 2023

Housing Wire

Get ready for Housingwire Annual 2023. Join us on October 10-12, 2023 in Austin, Texas for the ‘All Things Housing’ event of the season. The whole team at HW is so excited to be hosting this event in our home state. During last year’s conference, we explored ‘All Things Housing’ in Scottsdale, Ariz. Attendees heard informative and exciting sessions by speakers like Ryan Serhant, Logan Mohtashami, Sandra Thompson and Bill Lyons.

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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.