Sat.Mar 25, 2023 - Fri.Mar 31, 2023

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11 Smart Ways To Find Real Estate Leads On LinkedIn In 2023

Kyle Handy

Finding new leads can be challenging as a real estate agent, especially in a competitive market. Traditional methods like cold calling and door-to-door prospecting are time-consuming and often yield little results. It’s easy to feel like you’re hitting a wall and not making progress. But what if there was a smarter way to find leads? What if you could connect with potential clients in a more efficient and effective way?

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Housing Market Tracker: Mortgage rates and inventory fall together

Housing Wire

The financial and housing markets are still trying to sort out the banking crisis and whether we have seen the last Fed rate hike in this cycle. These events led to lower mortgage rates and increased purchase application data last week, but decreased housing inventory. Here’s a quick rundown of the last week: The 10-year yield had a Lord of Rings battle at a critical technical level, pushing mortgage rates lower at the end of the week with no real break in the bond market.

Mortgages 476
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We’re in a Sellers’ Market. What Does That Mean?

Keeping Current Matters

Even though activity in the housing market has slowed from the frenzy we saw over a year ago, today’s low supply of homes for sale is still a sellers’ market.

Marketing 252
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Real Estate Marketing to Millennials vs. Gen Z: What’s Next?

Agent Fire

Millennials and Gen Z are on the brink of taking over the real estate market. How can you connect with these future sellers and buyers to make an impact? Real Estate Marketing to Millennials vs. Gen Z: What’s Next?

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The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

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What Is The Point Of The Open House?

Toronto Realty Blog

TorontoRealtyBlog More important now than ever before? Okay, maybe that was a stretch on my part. After all, there was a time before the Internet when an open house was the first look at a property. While the older agents in your office might not impress you with their questions about how to “do a Twitter,” or when they try to fax something on the printer, or when they put a Tide Pod in the Keurig, they are great for stories about yesteryear.

Agents 74
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Only 5 of the top 20 real estate companies boosted sales in 2022

Real Estate News

In a tough year for real estate, many of the top companies and franchise brands held onto their rankings, but only a few were able to grow sales volume.

Sales 272

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The Building Blocks of a Solid Listing Strategy: Knowing your Audience

Lab Coat Agents

In today’s real estate market, identifying and marketing to the right audience is critical to your success. Without a clear understanding of who your potential clients are and how to interact with them, you risk wasting valuable resources targeting people who are unlikely to transact with you. This article explores how to identify your optimal audience, along with tools and tactics that will help strengthen your listing strategy through social media.

Agents 52
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How Homeownership Is Life Changing for Many Women

Keeping Current Matters

Throughout Women’s History Month, we reflect on the impact women have in our lives, and that includes impact on the housing market.

Marketing 237
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What will housing credit look like in next recession?

Housing Wire

With the banking crisis spurring more talk of a recession, the question now is: What would housing credit look like in a recession? Many people predicted that the U.S. housing market would crash during the pandemic. One of the main reasons for that fear was that housing credit was about to get tight, meaning fewer people could buy homes with mortgages.

Loans 539
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Commissions lawsuit now a class action, greatly increasing its scope

Real Estate News

A judge ruled that the Moehrl suit would now cover all sellers who paid commissions to named companies over a 5-year period, plus “current and future” sellers.

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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Gen Zers see ‘green homes’ in their searches, says RE/MAX study

Inman

Amid an economic landscape in flux, homebuyers and sellers continue to want expert advice from real estate agents while looking to prepare for the future, and for Gen Z that means finding "green homes," according to RE/MAX.

Agents 205
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Get Ready: The Best Time To List Your House Is Almost Here

Keeping Current Matters

If you’re thinking about selling this spring, it’s time to get moving – the best week to list your house is fast approaching.

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Low inventory a challenge to housing market as rates decline 

Housing Wire

Mortgage rates declined for the third consecutive week, sparking hope for a good homebuyers’ spring season. But while rates have dropped, the housing market has continued to be challenged by low inventory levels. Freddie Mac’s Primary Mortgage Market Survey showed on Thursday that the 30-year fixed-rate mortgage was 6.32% as of March 30, down 10 basis points from the previous week, mainly due to the economic uncertainty caused by bank collapses.

Marketing 526
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Pending sales signal modest improvement in housing market

Real Estate News

NAR reported that February pending home sales were up 0.8% from January, making it the third consecutive month of increases.

Sales 297
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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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Falling mortgage rates and home prices spur homebuyer interest

Inman

Demand for purchase loans picks up for the fourth straight week as mortgage rates continue to retreat from 2023 highs, according to the latest Mortgage Bankers Association survey released Wednesday.

Mortgages 196
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Facts About Closing Costs [INFOGRAPHIC]

Keeping Current Matters

If you’re thinking about buying a home, be sure to plan for closing costs. Closing costs are typically 2% to 5% of the total purchase price of a home, and they can include things like government recording costs, appraisal fees, and more.

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Agile fintech firm executes first fully automated AOT transaction

Housing Wire

Agile , a Philadelphia-based fintech company focused on mortgage-backed securities (MBS), announced on Monday the execution of the mortgage industry’s first fully-automated Assignment of Trade (AOT) transaction. AOT transactions involve three counterparties — a mortgage originator, a mortgage investor, and a broker dealer — and are designed to transfer loan collateral and hedge positions to a mortgage investor.

Investor 468
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Boomers are now biggest group of buyers

Real Estate News

Millennials dominated the market in 2021, but as affordability pushed younger buyers to the sidelines, boomers took over as the top group of buyers 2022.

Marketing 265
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Love-hate relationship with social media? Here’s how I make it work

Inman

Although people have mixed feelings about social media, there's no denying that it's a valuable tool for marketing your business. Find out how agent Nikki Beauchamp puts it to work effectively.

Agents 183
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Luxury Real Estate Headlines: Final Week in March, 2023

Sotheby's International Real Estate

Highlights from this week’s top news stories on luxury and global real estate, art, collectibles, and home. Calonge, Spain | Barcelona & Costa Brava Sotheby’s International Realty The stone-clad Costa Brava home comes with plentiful patio space and a sparkling pool. This Summery Home in Spain Makes Us Want to Put Away Our Puffer Coats for Good – Dwell $12.2M Osterville Home Is the Most Expensive Sale on Cape Cod This Year – Boston Business Journal Golf is Helping Drive the Real Estate

Sales 137
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Homebridge to lay off employees following deal with CMG

Housing Wire

New Jersey-based Homebridge Financial Services will lay off 139 employees in June, three months after the acquisition of its retail division by CMG Mortgage, Inc. A Worker Adjustment and Retraining Notification (WARN) filed with the New Jersey Department of Labor and Workforce Development shows the job cuts will affect mortgage loan officers, final “docs” associates, desktop support professionals and business solutions architects, among others.

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Agents Decoded: How to get clients to contact you

Real Estate News

When Jay Thompson needed to find a great local agent, he went looking for someone with a solid online presence and good reviews — who also responded to calls.

Agents 258
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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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ChatGPT for real estate data? It may be here sooner than you think.

Inman

Timely exploration, adoption and smart use of this technology will help real estate professionals do more with less and focus even more on creating an impeccable customer experience.

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Bringing MLS Software Into the Modern, Mobile Era

GeekEstate

[Note from editor: The “Mastermind Showcase” highlights companies and news from members of the GEM. Today’s showcase: Perchwell] A business operating system, Perchwell, provides listing data management, search, and syndication plus collaboration solutions for residential real estate professionals and their clients. Its flagship MLS platform (which includes both a front-end and back-end system) is constructed from a myriad of public and private sources and s upports interoperability/integration a

MLS 127
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Mortgage demand gets a boost as rates decline for three straight weeks

Housing Wire

When the 30-year fixed rate dropped for the third straight week in late March, homebuyers responded, giving a boost to mortgage applications. And, following investors’ rush into bonds after the recent bank failures earlier this month, yields moved even lower last week — and mortgage rates followed. Mortgage applications increased 2.9% week over week on a seasonally adjusted basis for the week ending March 24, according to the Mortgage Bankers Association (MBA).

Mortgages 435
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Staging can add value in any kind of market

Real Estate News

Agents surveyed for NAR's Profile of Home Staging reported that staged homes can sell faster and for more money, even in a sellers market.

Staging 252
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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Bombshell multibillion-dollar commission suit now a class action

Inman

A judge on Wednesday granted class certification in a federal commission suit that could rock the real estate industry and impact how agents are compensated nationwide.

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Automated Real Estate Project Feasibility

GeekEstate

[Note from editor: The “Mastermind Showcase” highlights companies and news from members of the GEM. Today’s showcase: Arx City] An automated underwriting and market intelligence platform, Arx City is built for real estate developers and brokers to source and conduct feasibility analysis and diligence. Arx allows customers to search for properties and development and investment projects specified to their strategy, schedule, and capital requirements.

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Rocket launches its first credit card to attract buyers, homeowners

Housing Wire

Rocket Companies has rolled out its first credit card in order to attract potential homebuyers and existing homeowners into its ecosystem amid one of the most challenging mortgage markets in decades. Those looking to buy a home can earn 5% back by using the Rocket Visa Signature Card for up to $8,000 that can be used toward closing costs and down payments.

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Agents, get your sellers ready for the selling 'sweet spot'

Real Estate News

A Realtor.com analysis identified the best time to sell in 2023, and it's just around the corner. The report also said to expect a more typical spring season.

Agents 242
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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.