Sat.Jan 28, 2023 - Fri.Feb 03, 2023

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Fewer Prospective Buyers Are Fully Engaged in Purchase Process

Eye on Housing

Dwindling housing affordability in the fourth quarter of 2022 caused the share of prospective home buyers who are actively engaged in the purchase process (i.e. who have moved beyond just the planning phase) to drop to 46%, down from 59% a quarter earlier. The share of prospective buyers fully engaged in the buying process declined in every region between the.

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Experts Forecast a Turnaround in the Housing Market in 2023

Keeping Current Matters

The housing market has gone through a lot of change recently, and much of that was a result of how quickly mortgage rates rose last year.

Marketing 254
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RPR’s top 10 Mobile Apps for Real Estate Agents

Realtors Property Resource

Does your techstack… lack? Juice it up with these ten recommended mobile apps for real estate agents, courtesy of RPR (Realtors Property Resource). The post RPR’s top 10 Mobile Apps for Real Estate Agents appeared first on Realtors Property Resource (RPR).

Agents 116
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Altos: Has the housing market hit bottom?

Real Trends

The available inventory of homes for sale continues to fall at the end of January. This data is created by a combination of a lack of new listings and an increase in buyer demand. The low level of supply is helping to stabilize prices which were falling in the 4th quarter. So the question is: have we already seen the bottom for the housing market? Or, is this a temporary blip, a red herring, before an inevitable recession hits or interest rates climb again?

Marketing 101
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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Zillow Appreciation Estimates

BubbleInfo

It looks like Zillow is sticking with their relatively flat forecasts for our local areas. It’s probably realistic if appreciation goes like it did in 2022 – everything gained in the spring selling season is given back in the off-season.

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Social media tactics top agents rely on in their marketing plan

Inman

The social media ecosystem is complex, and established platforms are facing challenges. In this fraught landscape, which social media channels can luxury agents rely on? Two leading agents weigh in.

Agents 158

More Trending

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February Content Ideas For Agents

Broke Agent Media

Did January even exist? No. But, I have good news. The Spring market (hopefully) is right around the corner, the Super Bowl is in two weeks, and Valentine’s Day is coming up to destroy us all. If your 2023 is off to a slow start it’s time to refocus and start fresh in the month of love. Let’s get into some content ideas. HOLIDAYS February 2nd: Groundhog Day.

Agents 98
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7 Real Estate Marketing Ideas for Successful Sales in 2023

Realty Biz

Real estate is an ever-evolving industry, and the competition to make a name in it can be overwhelming. To stand out from the crowd, agents need to be smart about their marketing strategies. This article will discuss seven real estate marketing ideas that can help you build leads and become an established authority in the industry. With these strategies, you will be well-equipped to reach potential customers and increase their clientele.

Sales 111
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2023’s Housing Market Is Looking Up: 3 Things That Should Give Homebuyers Real Hope

Realtor.com

Photo-Illustration by Realtor.com; Photos: Getty Images (2) After suffering all-time lows during the COVID-19 pandemic, the supply of homes for sale has rebounded with a bang. January marked a whopping 65% more real estate listings than this same month a year earlier, according to a recent inventory report from Realtor.com®. And while home prices are still up year over year, they’ve declined from the pandemi4 GHJ43;;;;;;;;;;;;;;;;;;;;;;GHF///.HHH??????????????????????????????

Marketing 126
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Housing Market Tracker: Housing inventory falls once more

Housing Wire

We are off and going now, as seasonality has kicked into full gear with the purchase application data. And, so far, it’s been a good start to the year. Here’s the housing market rundown for the last week: Purchase application data showed positive weekly growth again — and the bounce from the bottom is more noticeable now. Housing inventory decreased by 6,468 units, a more pronounced decline from the previous week.

Marketing 508
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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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Lower Mortgage Rates Are Bringing Buyers Back to the Market

Keeping Current Matters

As mortgage rates rose last year, activity in the housing market slowed down. And as a result, homes started seeing fewer offers and stayed on the market longer. That meant some homeowners decided to press pause on selling.

Mortgages 262
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Master the art of cold calling with these 8 can’t-miss strategies

Inman

Cold calling can be an intimidating prospect for many real estate agents, but it doesn’t have to be, writes renowned trainer Darryl Davis. Real estate agents can turn cold calls into warm leads with practice and preparation, and as it becomes second nature, they will ultimately drive more sales for their business.

Agents 171
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A New Year Starts with Strong Gains

Eye on Housing

Job growth rebounded in January. After declines for five consecutive months, total nonfarm payroll employment increased by 517,000 in the first month of 2023 and the unemployment rate hit a 53-year low at 3.4% as more people entered the labor market. Construction industry employment (both residential and non-residential) totaled 7.9 million and exceeds its February 2020 level.

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AmeriSave accused of defamation, failure to pay wages in lawsuit

Housing Wire

A group of 11 former employees are accusing AmeriSave Mortgage Corp. in a new lawsuit of failing to pay the wages, bonuses and commissions that were agreed to when they were hired by the company. The group also alleges that the company conducted a defamatory campaign against them after their layoffs in July 2022. According to the class-action-seeking lawsuit, filed in California, AmeriSave hired 200 loan officers to focus on the West Coast region in early 2022.

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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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You May Not Need as Much as You Think for Your Down Payment [INFOGRAPHIC]

Keeping Current Matters

Some Highlights Many people believe you need to put down 20% of the purchase price when you buy a home. But recent homebuyers actually put down far less on their purchase. And with programs like FHA loans, VA loans, and USDA loans, some qualified buyers are able to put down as little as 0-3.5%.

VA loan 249
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Meet your mentor: A step-by-step for finding a real estate role model

Inman

Whether you’re looking to start strong or take your existing business to the next level, a mentor can be key. Learn how to find the expertise and experience you need in a real estate mentor.

Agents 169
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Unaffordable Prices Are Back on Top as Most Common Reason Buyers Can’t Make Purchase

Eye on Housing

An earlier post revealed that 65% of buyers who were actively engaged in the process of finding a home in the fourth quarter of 2022 have spent 3+ months searching for a home without success. The inability to find an affordable home (45%) is the most common reason buyers looking for 3+ months can’t make a purchase. In second place.

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The mortgage servicing experts at Sagent are building the future of fintech

Housing Wire

Building the future of mortgage servicing technology is about granular, nuanced innovation — knowing what changes must happen and when, and executing with no mistakes across scale operations where every tiny detail is highly regulated. And doing all of this within aging infrastructure — it’s about building pathways within the aging infrastructure and incrementally replacing it with the new.

Mortgages 481
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Where Will You Go If You Sell? You Have Options.

Keeping Current Matters

There are plenty of good reasons you might be ready to move. No matter your motivations, before you list your current house, you need to consider where you’ll go next.

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US home prices slip for fifth month as market bottom comes into view

Inman

The Case-Schiller index posted a 7.7 percent annual gain in home prices — down from a 9.2 percent gain in October — while the FHFA index showed a 0.1 percent decline in prices between October and November.

Marketing 164
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Further Downshift for the Fed

Eye on Housing

Further downshifting its pace of tightening of monetary policy, the Federal Reserve’s monetary policy committee raised the federal funds target rate by 25 basis points, increasing that target to an upper bound of 4.75%. This marked a smaller increase after four previous 75 basis point hikes and a decelerated 50 basis point increase last December. While not the end of.

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Rate buydowns are the cat’s meow in today’s market

Housing Wire

High interest rates, coupled with a still-low supply of housing, have created price hurtles that are keeping many first-time homebuyers and lower-income borrowers locked out of the housing market. Interest rates, though down slightly in recent weeks, are still double what they were at the end of 2021, and the Federal Reserve continues its monetary tightening policies to fight inflation.

Marketing 435
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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Real Estate is Looking More and More Like a Freelancer’s Market

Propmodo

Even with the Federal Reserve decreasing their rate hike to a quarter of a percent in this week’s meeting, the tone was that they were going to stick to the principle that a weaker labor market is necessary in order to combat inflation. Inflation seems to be slowing, but the decrease is mostly due to the change in energy and household expenses rather, and unemployment has remained low.

Marketing 117
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Rogers Healy pulls from Compass to hire first director of operations

Inman

The independent brokerage has hired Diyanna Ahuja to lead its team of more than 500 agents, who brings 2 decades of experience in luxury retail operations and real estate to the role.

Brokerage 158
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Housing Affordability Goes South

Eye on Housing

Buyers’ outlook for housing affordability took a sharp negative turn in the final quarter of 2022, when a record high of 87% reported being able to afford fewer than 50% of the homes for-sale in their markets. The remaining 13% can afford the majority of homes available, less than half the 31% who could in the third quarter. Affordability expectations.

Sales 122
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First Internet Bank is shuttering its consumer mortgage business

Housing Wire

First Internet Bank is shutting down its consumer mortgage business due to a steep decline in mortgage volumes and the negative outlook for mortgage lending that is forecasted to continue for the next several years. First Internet Bancorp , parent company of First Internet Bank, announced that the exit will include its nationwide digital direct-to-consumer mortgage platform, which originates residential loans for sale in the secondary market.

Banks 447
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The Broker Action Plan for the Post-NAR Lawsuit Landscape

Now more than ever, brokers need to provide agents with the right tools, strategies, and training to effectively demonstrate their expertise, negotiate successfully, and foster strong client relationships. So – what should brokers do to ensure this? Invest in the right technology, continuous education, and innovative marketing strategies that empower agents to stand out in a crowded marketplace.

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Do Pocket Listings Benefit Sellers in Any Way?

Realty Biz

When buying or selling a house, you may hear real estate terms you're unfamiliar with. One such term could be a "pocket listing." When hearing this for the first time, it is not uncommon for consumers to ask what is a pocket listing in real estate and how they work. If you sell your home, you'll likely want to sell for the most money possible. For that to happen, you need an exceptional real estate agent who will price your home correctly and provide outstanding marketing.

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M. Ryan Gorman breaks silence on Coldwell Banker ‘termination’

Inman

In a Medium post published on Thursday, Gorman promised to lead by example with a shift into affordable housing projects while revealing new details about his departure from Coldwell.

Brokerage 158
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December Private Residential Spending Dips

Eye on Housing

Private residential construction spending declined 0.3% in December 2022, as spending on single-family construction dropped 2.3% amid higher mortgage rates. Private residential construction spending fell for the seventh consecutive month, standing at an annual pace of $857 billion. However, this total remains 1.7% higher compared to a year ago. The monthly decline is largely attributed to lower spending on single-family.

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UWM rolls out construction-to-permanent loans

Housing Wire

Michigan-based lender United Wholesale Mortgage (UWM) has introduced a construction-to-permanent loan that covers the cost of building a home and then converts to a permanent mortgage once construction is complete. Starting February 1, UWM’s one-time close construction loans will be available on eligible 15- and 30-year fixed conventional loans and 7- and 10-year adjustable-rate mortgages (ARMs), the firm said Wednesday.

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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.