February, 2017

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Real Estate’s 10-Min Guide to Facebook Advertising

Boom Town

Generating real estate leads can be stressful. You (and many others) have spent countless hours trying different marketing ideas and advertising campaigns, but you’re not seeing the results you want. You’re left wondering, “ Why? How is Joe down the road doing this successfully and not me? Why isn’t this easier? ”. Today, we’re going to dive into Facebook advertising … specifically for real estate professionals.

MLS 40
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Things Every Broker Can Learn From Elon Musk

Inside Real Estate

Elon Musk is an American entrepreneur, inventor and investor who is now considered one of the world’s foremost future-thinking entrepreneurs. […]. The post Things Every Broker Can Learn From Elon Musk appeared first on Inside Real Estate | Lead Generation + Websites + CRM + Reporting + Powerful Performance.

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Want To Start a Real Estate Blog? Here’s How

Boom Town

Many real estate agents are so focused on obtaining actively searching leads, they neglect the tons of people in the early stages who hop online to research the answers to their questions. It’s not news that home buyers no longer need an agent’s assistance to find listings and open houses. However, they do need your help with market research, local area knowledge, and advice on mortgage and interest rates.

Staging 40
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How to Turn Millennials into Money-Makers

Inside Real Estate

By 2025 millennials (the generation born between 1980 and 2000) will make up 75% of the world’s working population (forbes.com). […]. The post How to Turn Millennials into Money-Makers appeared first on Inside Real Estate | Lead Generation + Websites + CRM + Reporting + Powerful Performance.

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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Get a Grip On Your Large and Looming Real Estate Database

Boom Town

Issue: Virtual boxes (or maybe actual boxes) full of leads you don’t know what to do with right now. Solution: Address the elephant in the room. Take on sections of these leads at a time in a systematic fashion until you know whether to toss, nurture, or act now. BoomTown’s new clients come in the door with databases of all shapes and sizes. From a few leads to tens of thousands, these clients usually ask the same thing about their large databases: what do we do with them now?

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How to (Actually) Calculate Conversion Rate on Real Estate Leads

Boom Town

One of the biggest issues we hear from real estate teams and brokerages is this: “We have no idea what our conversion rate is with marketing…”. If this is you, don’t worry. I’ll walk you through the calculations. Sometimes it’s hard to sit down and understand the numbers — but it’s important you do learn them. It comes in handy when you want to hire a new agent or expand into a new market.

Agents 40

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Brandon Brittingham // Long & Foster

Boom Town

Why Real Estate Teams are Outperforming Brokerages. Brokerages claim massive resources. They have supporting personnel. And they certainly see more transactions. So, how did a real estate team like the Maryland & Delaware Group of Long & Foster perform better than their counterpart? Today, we look at Brandon Brittingham’s strategy and success story.

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Ben Kinney // Keller Williams Realty

Boom Town

How can I help my agents? Where can they do better? Where can I do better? Ben Kinney analyzes those questions everyday. He owns and manages one of the top real estate teams in the nation, closed 250 million in sales volume this year, and he’s found some answers that work. Whether you’re just starting out, or you’re looking to expand your current company, the top priority is providing enough business opportunities to your team.

Agents 40
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New To Real Estate Online Marketing? Here’s Your Startup Guide

Boom Town

So you’re new to real estate online marketing. Whether you’re a newer agent ready to expand past your circle of family and friends, or an experienced agent wanting to go digital for the first time, this startup guide has everything you need to build and boost your online presence. While offline methods like direct mail can still be effective, online marketing a powerfully productive way to target your audience and grow you business.

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Stephen Cooley // The Stephen Cooley Real Estate Group

Boom Town

In just three years, Stephen Cooley doubled his business to reach $110 million in sales. Considering the average price point in Rock Hill, South Carolina sits around $150k, this was no small achievement for the Stephen Cooley Real Estate Group. This level of exponential growth doesn’t come easy. But with the right people on his team and technology partners by his side, Stephen was able to build a team that propels his success.

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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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The Raines Group // HER Realtors

Boom Town

How the Raines Group Won the Columbus MLS Market. Competitive advantage doesn’t come easy. With nearly 20 years in real estate, the Raines Group has watched new upstarts, seasoned pros, and mega-agents venture into the Columbus, OH area. Staying ahead of them took a fresh perspective on a traditional idea. Here’s their story. The First Move to Dominance.

MLS 40
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Eric Pearson // Pearson Smith Realty

Boom Town

Eric Pearson built the right foundation, but when he empowered it with the right system, he increased revenue by 150%. Using only Zillow Premier, realtor.com and his sphere of influence for lead generation, he steadily increased his production during his first year in real estate from zero to $17mm in 2012. It was impressive growth, but Eric was in need of a stronger lead generation plan to sustain it, and an agile system to maintain it.

Agents 40
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The Cassina Group

Boom Town

“On average, an agent in our office typically does 33% of their annual business from a direct BoomTown lead consumer — We’re now seeing people who originally came in the door eight years ago who are running through a 3rd or 4th home with us.” In 2006, Robertson Allen and Jimmy Dye founded their independent real estate firm, The Cassina Group.

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How to Build Marketing Campaigns with a Real Estate CRM

Boom Town

The best marketing campaigns reach the right people at the right time, with the right information. It all boils down to relevance. Blasting out content to everyone in your contact list, or simply posting listings on your Facebook page is not going to cut it. Ads for luxury properties that reach a starter-home buyer don’t make sense and waste your resources.

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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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How to Generate the Real Estate Leads You Need Right Now

Boom Town

You know the moment when your foot hits the pedal and your car spurs into action? A lot goes on in those few seconds between pedal push and speed. The same reaction occurs with your lead generation. And in the same thread, you have to initiate the reactions to begin generating leads. . Let’s consider two scenarios: Scenario A: You are starting out and desperately need to generate leads.

Closing 40
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10 Gary Vaynerchuk Tips to Real Estate Marketing

Boom Town

I’m guessing you’ve heard of Gary Vaynerchuk. He’s a serial entrepreneur and best-selling author, commands six figures for high-profile speaking engagements, and has amassed an incredible following by sharing business and marketing advice with his signature combination of blunt talk, tough love and a sprinkling of expletives. He’s the one who has inspired millions to Crush It with a Jab, Jab, Right Hook in this Thank You Economy.