November, 2022

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Avoid these 6 outdated real estate marketing trends

Real Trends

The real estate industry has radically evolved over the past decade, probably changing more in the past 10 years than it had in the preceding 50. Smart real estate agents need to keep up with new trends and strategies , or they risk falling behind the market. Let’s look at some of the most outdated real estate marketing strategies you might still be using — and talk about why you should leave them behind.

Marketing 126
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3 Trends That Are Good News for Today’s Homebuyers

Keeping Current Matters

While higher mortgage rates are creating affordability challenges for homebuyers this year, there is some good news for those people still looking to buy a home.

Mortgages 318
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Builders apply the brakes amid canceled contracts

Housing Wire

The best way to fight inflation is to add more supply, and when I look at the housing completion data for the past two years, it just makes me want to puke. In previous expansions, builders’ housing completion data would move in line with housing starts and permits. However, for the first time in recent modern-day history — due to supply chain issues and other factors — housing completion data has lagged behind housing permits and starts.

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Questions To Ask Before Buying A Condominium

Maximum Exposure Real Estate

Top Questions to Ask When Buying a Condominium. The questions to ask when buying a condo found below are something every buyer should consider when purchasing this type of housing. I would be willing to bet that many of these questions are topics that many buyers would have ever thought to ask. Purchasing a condominium […]. The post Questions To Ask Before Buying A Condominium appeared first on Maximum Real Estate Exposure.

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The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

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Building Materials Prices Decline for Second Consecutive Month

Eye on Housing

The prices of building materials decreased 0.2% in October (not seasonally adjusted) following a 0.5% decline in September according to the latest Producer Price Index (PPI) report. The index has decreased four of five months for the first time since 2015. The PPI for goods inputs to residential construction, including energy, was led 0.2% higher by prices of diesel fuel (+9.5%).

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Mortgage buy downs on the rise as builders try to entice more buyers

Housing Wire

Homebuilder confidence continued to drop in November, hitting its lowest level since June 2012, with the exception of the onset of the COVID-19 pandemic in the spring of 2020, according to the National Association of Home Builders (NAHB)/Wells Fargo Housing Market Index (HMI) report, released Wednesday. In November, builder sentiment in the market for newly built single-family homes fell five points from October , ending at 33 points — less than half the level it was six months ago.

Mortgages 545

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How to Winterize a House: 10 Steps for Preparing Your Home for Winter

Redfin

Winter is approaching, and that means cold days, dark evenings, snow flurries, and staying cozy in your home. But the winter months can wreak havoc on your house. Gusting winds can batter your beautiful plants. A snow or winter ice storm can put stress on your roof. And just a few days of freezing rain can cause serious issues for clogged gutters and downspouts.

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3 Easy Marketing Tips To Grow Your Real Estate Business

Jason Fox

3 Easy Marketing Tips To Grow Your Real Estate Business. Realtors are known to wear many hats in order to be successful in selling and listing homes. From negotiations, listings, staging, and closing, it can be hard for Realtors to find the time to market for new clients. While juggling so many different roles is difficult, Realtors to know what marketing is worth their time!

Marketing 103
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Top Questions About Selling Your Home This Winter

Keeping Current Matters

There’s no denying the housing market is undergoing a shift this season, and that may leave you with some questions about whether it still makes sense to sell your house.

Marketing 314
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Sell a House in Divorce: What You Should Know

Maximum Exposure Real Estate

Why Should You Sell Your House in Divorce? When going through a divorce, one of the first things that may come to mind is whether or not you should sell the marital home. Divorce and selling a house or other real estate are probably two of the most stressful life events. Going through both at […]. The post Sell a House in Divorce: What You Should Know appeared first on Maximum Real Estate Exposure.

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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Mortgage demand rose on the back of slower inflation growth

Housing Wire

Mortgage demand rose as rates dropped following the October slowdown in inflation growth numbers. However, while purchase mortgage applications increased across all loan types, refinance activity remained depressed. The market composite index, a measure of mortgage loan application volume, increased 2.7% for the week ending November 11, according to the Mortgage Bankers Association (MBA).

Mortgages 545
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Was The Bank of Canada Reckless For Saying Rates Will Be Low Until 2023?

Better Dwelling

Many Canadian real estate buyers and investors are struggling with higher interest rates. They got some bad advice, not from a Realtor or mortgage agent, but the Bank of Canada (BoC). In a now infamous address in October 2020, Governor Tiff Macklem assured households that rates would be low for long. Households and businesses are […]. The post Was The Bank of Canada Reckless For Saying Rates Will Be Low Until 2023?

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New Home Sales Increase in October

Eye on Housing

New home sales rebounded in October despite higher mortgage rates, likely due to low existing home inventory and builders using incentives to attract buyers to the new home market. The U.S. Department of Housing and Urban Development and the U.S. Census Bureau estimated sales of newly built, single-family homes in October at a 632,000 seasonally adjusted annual pace, which is.

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4 Alternative Assets That You Can Purchase With A 1031 Exchange

Bigger Pockets

When investing in real estate through a 1031 exchange, many investors start with single-family, multifamily, or commercial properties. Each of these property types is a tried-and-true investment option with the […].

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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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Homeownership Wins Over Time [INFOGRAPHIC]

Keeping Current Matters

Some Highlights. If you’re questioning whether or not to buy a home this year due to today’s cooling market, consider the long-term financial benefits of homeownership. As a homeowner, equity increases your wealth. On average, nationwide, home prices appreciated by 2% since 1991. Homeownership wins in the long run. If you’re ready to buy a home, reach out to a local real estate professional today.

Equity 313
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Replacement Roofing: Warning Signs You Need a New Roof

Maximum Exposure Real Estate

Signs Roofing Replacement is Necessary One of the questions that any homeowner should be asking themselves if they have a roof that is getting up in age is, “how do I know if replacement roofing is necessary? For obvious reasons, your roof is one of the most essential parts of your home. Without it, you […]. The post Replacement Roofing: Warning Signs You Need a New Roof appeared first on Maximum Real Estate Exposure.

Marketing 144
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Can we still avoid a recession?

Housing Wire

Economic reports over the Thanksgiving holiday paint a complicated picture of what’s happening, and where we are on recession watch. The big economic surprise was the strength of Black Friday sales, where consumers spent a record $9.12 billion online. Another surprise was the Atlanta Fed’s forecast of 4.3% GDP growth in the fourth quarter, since the Atlanta Fed data was used by many to say that the U.S. went into a recession earlier in the year.

Mortgages 538
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Canada Needs Lower Home Prices & Economic Stability Requires “Pain”: Bank of Canada

Better Dwelling

Canada’s got ninety-nine problems and mortgage debt is…. Over two trillion of them. Bank of Canada (BoC) senior deputy governor Carolyn Rogers addressed concerns about financial stability earlier today. She boiled it down to two major concerns that have been present for a long time, but are building up — household debt and housing. She […]. The post Canada Needs Lower Home Prices & Economic Stability Requires “Pain”: Bank of Canada appeared first on Better Dwelling.

Banks 138
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Gain for Custom Home Building

Eye on Housing

NAHB’s analysis of Census Data from the Quarterly Starts and Completions by Purpose and Design survey indicates custom home building expanded during the third quarter of 2022 despite broader market weakness. There were 59,000 total custom building starts during the third quarter of the year. This marks a 5% increase compared to the third quarter of 2021 in terms of year-over-year change.

Design 131
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What’s the First Step in Buying a Home? Your Answer Here

Realtor.com

monkeybusinessimages/iStock No, it’s not leaping into buyer mode by picking out a real estate agent who has pretty homes, setting up a home inspection, and then moving in your sectional couch. Real estate agents agree that long before you peruse listings or check out open houses, you should talk to a lender about your credit score, so that you can secure a mortgage. “Talk to your bank or a reputable mortgage company to see what you qualify to purchase,” explains Rosanne Nitti ,

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Sell Your House Before the Holidays

Keeping Current Matters

As you look ahead to the winter season, you’re likely making plans and thinking about what you want to achieve before the year ends.

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Understanding Property Assessed Values Compared to Market Value

Maximum Exposure Real Estate

How Do Assessed Value and Market Value Differ? Do you know the difference between assessed value vs. market value? If you think assessed value and market value have any correlation with one another, then you are wrong! You will discover the difference between assessed and fair market real estate values as you read further. Over […]. The post Understanding Property Assessed Values Compared to Market Value appeared first on Maximum Real Estate Exposure.

Marketing 141
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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Mortgage rates collapse on softer inflation data

Housing Wire

Finally, some good news: the growth rate of inflation is cooling off for now, and with the CPI inflation report being positive, the 10-year yield fell noticeably, and mortgage rates will fall with that! So, the question is, are we reaching the peak of inflation and close to the end of the Fed rate hike cycle? Let’s take a look at today’s data.

Mortgages 537
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How to keep a positive mindset in today’s real estate market

Real Trends

The real estate market is always full of uncertainty, but lately, there have been more significant concerns. After seeing exceptionally low interest rates at the beginning of 2022, they are now more than double. Even though rates are still historically low, they have many would-be buyers and sellers thinking the worst. And despite no conclusive evidence that a crash is imminent, rumors of a crash are circulating nonetheless.

Marketing 128
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More Prospective Buyers Are Actively Searching for a Home

Eye on Housing

Higher interest rates are pricing out some (not all) buyers, but also transforming remaining prospects into active buyers. In the third quarter of 2022, 59% of prospective buyers had moved beyond the planning phase and become fully engaged in the buying process, up from 46% in the first quarter and 49% in the second quarter of the year. The share.

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7 Smart Ways To Lower the Cost of Buying a New-Construction Home

Realtor.com

Getty Images While buying any home is an expensive endeavor these days, buying a brand-new home—where everything is in pristine condition—will understandably cost a bit more. Recent data from the National Association of Home Builders and the U.S. Census Bureau found that the price for a newly built home currently hovers at a national median of $436,800.

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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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More People Are Finding the Benefits of Multigenerational Households Today

Keeping Current Matters

If you’re thinking of buying a home and living with siblings, parents, or grandparents, then multigenerational living may be for you.

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Selling A House With Mold: What Does Black Mold Look Like?

Maximum Exposure Real Estate

How to Sell a House With Mold I am selling my home and found mold! Now what? What to do about selling a house with mold is a question real estate agents get quite a bit. The potential is there for mold to be found in almost every home. Where there is any amount of […]. The post Selling A House With Mold: What Does Black Mold Look Like? appeared first on Maximum Real Estate Exposure.

Agents 138
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Home equity loan vs. HELOC – What’s the difference?

Housing Wire

While mortgage rates are high and economic uncertainty looms, there is good news for borrowers who already have a mortgage and may be looking to tap into their equity. According to Black Knight’s mortgage monitor report, the country’s housing equity position remains strong compared to its position at the beginning of the pandemic, with equity positions $5 trillion, or 46%, above pre-pandemic levels.

Equity 533
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One Stop Real Estate Investment Software

GeekEstate

[Note from editor: The “Mastermind Showcase” highlights companies and news from members of the GEM. Today’s showcase: PropStream]. PropStream consolidates real estate data and tools for investors, agents, brokers, property managers, and other real estate professionals. Users gain access to nationwide property data sourced from county recordings, MLS records, and private data sources, resulting in over 160 million properties in America—including distressed and off-market properties.

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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.