July, 2022

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What Is Digital Marketing for Real Estate?

Realty Biz

Simply put, digital marketing for real estate is the process of promoting your real estate business online. The marketing activities involved can vary widely depending on your business type and target audience. There are hundreds of different online marketing channels available that real estate professionals can utilize in the digital age. This can make it seem like a challenging task to create a digital marketing strategy that will work for your real estate business.

Marketing 128
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6 Real Estate Reality Shows Agents Wish Existed

Lighter Side of Real Estate

There’s a never-ending loop of real estate shows you can watch on TV nowadays. It doesn’t matter what time of day it is, you’re bound to find one on. But be careful: the minute you get sucked into one , you may find yourself sucked into the next the way they phase out of one episode into the next! You can go from watching one agent helping a couple buy their first home on a shoe-string budget, to another helping a family who just won the lottery buying a home bigger than they ever hoped for in t

Agents 138
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With home sales down, why are home prices still up?

Housing Wire

Looking at the housing market in the years 2020-2024, one risk i identified early on was that home prices could accelerate more in this period than we saw in the previous expansion if inventory channels broke to all-time lows. I talked about having a 23% price-growth model for the housing market in the years 2020-2024 as a critical marker of balanced growth versus overheating, especially as inventory had been falling for years right into our critical demographic patch.

Sales 540
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Three Reasons To Buy a Home in Today’s Shifting Market [INFOGRAPHIC]

Keeping Current Matters

Some Highlights. The housing market is moving away from the frenzy of the past year and it’s opening doors for you if you’re thinking about buying a home. Housing inventory is increasing, which means more options for your search. Plus, the intensity of bidding wars may ease as buyer demand moderates, leading to fewer homes selling above asking price.

Marketing 285
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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Bed Stuy’s Beloved Dangler Mansion Is Gone (Video)

Brownstoner

Well, that was fast. After pausing for a Department of Buildings inspection this morning, workers got the go-ahead to reenter the site and resume demolition at 1 p.m. [link]. By 4 p.m., the excavator was back at work chomping on the brick. Demolition often takes two or three days. Not this… Read More > The post Bed Stuy’s Beloved Dangler Mansion Is Gone (Video) appeared first on Brownstoner.

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Builder Confidence Plunges as Affordability Woes Mount

Eye on Housing

Builder confidence plunged in July as high inflation and increased interest rates stalled the housing market by dramatically slowing sales and buyer traffic. In a further sign of a weakening housing market, builder confidence in the market for newly built single-family homes posted its seventh straight monthly decline in July, falling 12 points to 55, according to the National Association.

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10 Signs Your Real Estate Market Is Shifting

Realty Biz

It is not unusual for real estate markets to change. It happens all the time. Quite often real estate markets stay the same for quite a while and then something happens that causes a shift. Sometimes it is the general economy, other times it could be interest rates moving significantly up or down, and possibly the stock market changing drastically. Your probably wondering what are the major signs that the real estate market is changing in your local area.

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U.S. House passes remote online notarization bill

Housing Wire

The U.S. House of Representatives passed a bill late Wednesday creating federal minimum standards, which would allow notaries nationwide to perform remote online notarizations. The legislation passed the House with a vote of 336-90. A key to advancing the universal adoption of fully electronic mortgages is the creation of remote online notarization (RON) standards across all 50 states.

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Why Growing Home Equity Is Great News if You Plan To Move [INFOGRAPHIC]

Keeping Current Matters

Some Highlights. According to the latest data from CoreLogic , the average homeowner gained $64,000 in home equity over the past 12 months. That much equity can be a game-changer when you move. When you sell, it could be some (if not all) of what you need for a down payment on your next home. To find out how much equity you have in your home and how you can use it, reach out to a local real estate professional.

Equity 280
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A Library for All: The Story of Brooklyn’s Central Library, Decades in the Making

Brownstoner

It would be hard to imagine growing up without a public library. No matter if you are in a large city or a small town, the public library has always been a place to discover new worlds. Within the library walls can be found the world we know as well… Read More > The post A Library for All: The Story of Brooklyn’s Central Library, Decades in the Making appeared first on Brownstoner.

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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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Life of Luxury | The Multifaceted Mystique of Crystal Cove

Sotheby's International Real Estate

Being close to nature is both a pleasure and a privilege. At a time when environmental protection, ecological stewardship, and sustainable living are top-of-mind for so many, perhaps the most covetable lifestyle of all is one that embraces the earth and its wonders. It’s this type of lifestyle that sets the affluent, radiant Crystal Cove village apart from the rest of Newport Beach on the coast of California.

Design 131
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How Much Does a Realtor Make

Maximum Exposure Real Estate

How much does a Real Estate agent make? It’s a question that gets asked a lot. Not only do potential agents thinking about entering the industry ask it, but consumers as well. There is no secret that real estate is a highly lucrative industry. However, what many people don’t realize it is the upper echelon […]. The post How Much Does a Realtor Make appeared first on Maximum Real Estate Exposure.

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A kick-Out Clause Beats a Home Sale Contingency For Sellers

Realty Biz

Kick-Out Clause vs. Home Sale Contingency. Depending on the type of real estate market you are likely to see different clauses added to a real estate contract. When the real estate market favors sellers home sale contingencies almost become extinct. In hot markets there would never be a need for a seller to even considered a home sale clause. The way the real estate market has performed over the last few years, sellers have been presented with multiple offers on a significant percentage of prope

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The housing market recession continues, despite starts data

Housing Wire

real estate investors and affordable homes. The June housing starts data beat estimates with positive revisions, however, this doesn’t change the housing market recession call that I made last month. Knowing that the housing cycle was at risk back in March of this year when the 10-year yield broke above 1.94%, I was mindful of when I was going to raise the fifth recession red flag.

Marketing 526
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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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Why Pre-Approval Is a Game Changer for Homebuyers

Keeping Current Matters

If you’re planning to buy a home this year, you might have heard that pre-approval is a necessary step to take before starting out on your journey.

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Meet The Real Estate Tech Entrepreneur: Michael Lucarelli from RentSpree

GeekEstate

In this week’s founder interview, we’re bringing you Michael Lucarelli from RentSpree. Without further ado…. Who are you and what do you do? I am the CEO and Co-Founder of RentSpree. My goal is to deliver technology to the underserved long-tail landlord segment of the residential rental market. Though most technology has been geared toward institutional property management companies, around 50% of all rental units are owned by individual investors or ’mom & pop’ landlords.

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Workers Tear Into Bed Stuy’s Beloved Dangler Mansion After Landmarks Fails to Act

Brownstoner

The clock has run out on efforts to save Bed Stuy’s Jacob Dangler mansion: The New York City Department of Buildings issued a permit for full demolition of the building Tuesday. Video posted on Instagram by neighbors Wednesday shows demolition of the 1890s structure has started. Just over a week… Read More > The post Workers Tear Into Bed Stuy’s Beloved Dangler Mansion After Landmarks Fails to Act appeared first on Brownstoner.

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Difference Between a Listing Agent and Selling Agent

Maximum Exposure Real Estate

Listing Agent vs. Selling Agent In real estate sales, there are many terms that can confuse consumers. The jargon used in the industry almost seems endless. Unfortunately, many real estate agents forget that buyers and sellers don’t always know our terminology. Most don’t know there is a difference between a Realtor and a real estate […].

Agents 138
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Getting a Home Loan With Low or No Down Payment

Realty Biz

Saving for a down payment was always difficult for first-time buyers, but the recent increase in home prices has made things much more challenging. Finding a sizable down payment on a house of 10% or 20% can be daunting, but there are other options. Buyers do have a low down payment choice from federal programs, and there are assistance programs too.

Loans 131
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Existing home sales are still savagely unhealthy

Housing Wire

The savagely unhealthy housing market is continuing as we get closer to August. But, there is one bright spot — inventory is rising. We still have the unhealthy dynamics of noticeable sales declines, but prices are still growing year over year. This has been a concern of mine after the summer of 2020 as inventory levels were breaking all-time lows, facilitating unhealthy home price growth during a more prominent demographic patch in U.S. history.

Sales 518
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Should I Rent or Should I Buy? [INFOGRAPHIC]

Keeping Current Matters

Some Highlights. It’s worth considering the many benefits of homeownership before you make the decision to rent or buy a home. When you buy, you can stabilize your housing costs, own a tangible asset, and grow your net worth as you gain equity. When you rent, you face rising housing costs, won’t see a return on your investment, and limit your ability to save.

Equity 270
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5 Valuation Methods for Investment in Real Estate

McKissock

How do you determine the investment value of a property? Well, it’s an art. It’s not like valuing a house in which you are going to live. That would be the homeowner value. When estimating a property’s investment value, there are a variety of real estate valuation methods you can use. In this article, we’ll walk through several techniques and discuss the advantages and disadvantages of each.

Finance 130
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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Enjoy Creativity and Community With the Return of the Annual Bed Stuy STooPS Art Crawl

Brownstoner

The stoops and sidewalks of Bed Stuy will once again be art-filled with the return of the annual STooPS Art Crawl, which brings locals out to share their skills and connect with neighbors. Begun in 2013, the one-day event encourages the hosting of performances and display of art in yards,… Read More > The post Enjoy Creativity and Community With the Return of the Annual Bed Stuy STooPS Art Crawl appeared first on Brownstoner.

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What is The Average Down Payment on a House

Maximum Exposure Real Estate

Many things can be mysterious when you have never purchased a home. Unfortunately, there is quite a bit of misinformation out there. One such topic is a house down payment. When buying a house, it is essential to have enough money to make a down payment. The down payment will help you purchase and pay […]. The post What is The Average Down Payment on a House appeared first on Maximum Real Estate Exposure.

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Slowdown in Single-Family Permits in May 2022

Eye on Housing

Over the first five months of 2022, the total number of single-family permits issued year-to-date (YTD) nationwide reached 473,997. On a year-over-year (YoY) basis, this is a 2.0% decline over the May 2021 level of 483,878. Year-to-date ending in May, single-family permits declined in three out of the four regions. The South posted a moderate increase of 1.0% while the.

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New home sales make it clear: Housing is in a recession

Housing Wire

Tuesday’s report on new home sales came in as a miss of estimates and prior revisions were all negative. This data line confirms what we all know to be the case: The housing market, at least as it relates to construction, is in a recession. What I have always tried to do with my economic work is to connect the dots or show a pathway to why something could happen.

Sales 514
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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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Should I Buy a Home Right Now?

Keeping Current Matters

If you’ve been thinking about buying a home, you likely have one question on the top of your mind: should I buy right now, or should I wait?

Marketing 286
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Enlist the Magic of Marketing Automation

GeekEstate

[Note from editor: The “Mastermind Showcase” highlights companies and news from members of the Geek Estate Mastermind. Today’s showcase: Collabra]. A provider of digital marketing technology and services, Collabra offers a suite of products to help agents automate marketing materials and reach more buyers for each and every listing. Marketing assets in multiple media formats is particularly difficult for agents and teams handling multiple listings at a time so enlisting a marketing automation to

Marketing 126
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Does the Cooling Market Mean You Can’t Still Get a Historically High Price for Your House?

Lighter Side of Real Estate

If you’ve been thinking about selling your house, you’ve probably heard that the market’s cooling off, or “resetting” (as Federal Reserve Chairman, Jerome Powell, recently put it.) So you might be wondering if that means you won’t be able to get as much money for your house as your neighbors did a few weeks back. On the other hand, there are still reports that house prices are still rising, like in this realtor.com article , which makes you wonder if you could actually get more money than they d

Marketing 124
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Selling a Hoarder’s House: Sell as-is or Fix it Up

Maximum Exposure Real Estate

What to Know About Selling Hoarder Houses Do you need to sell a hoarder’s house? The term “hoarding house” or “hoarders house” is foreign to many people. Some people learn about hoarding homes from television and others discover them because they find out a relative or friend has this affliction. Hoarding disorder is a mental […].

As-is 133
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5 Data Proven Ways Agents Can Do 18% More Business

Curious as to how you could do 18% more business? How about 14 more transaction sides per year? Check out this infographic with data from a RealTrends study to learn more.