December, 2024

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The 25 Best Books for Real Estate Agents in 2025

Housing Wire

As you plan your 2025, its important to be intentional about including self-development activities. After all, our business will only grow as much as we do as business owners. With hundreds of books to choose from, it can be overwhelming to know which one will truly have a positive impact on your life and your business. To help, we reached out to real estate agents nationwide to compile our list of the best books for real estate agents.

Agents 397
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NAR moves to revoke Phoenix Realtors charter

Real Estate News

In an email to leaders, the association said PARs refusal to stop offering its MLS Choice option leaves NAR no choice but to defend its trademark and model.

MLS 329
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Sell Your House During the Winter Sweet Spot

Keeping Current Matters

A lot of people assume spring is the ideal time to sell a house.

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Realty One Group allows Phoenix-area agents to leave NAR

Inman

Beginning in 2025, local agents will have the option to join a new Realty One subsidiary and become members of MLS Choice, a new low-cost membership type provided by Phoenix Realtors, without having to be Realtor association members.

Agents 174
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The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

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Hottest Florida Housing Markets in 2025: Miami and Orlando

Marco Santarelli

Forget the doom and gloom you might be hearing about some parts of the country. If youve been keeping an eye on Florida, you know things have been… interesting. But get this – it looks like the Sunshine State is about to heat up, and Im not just talking about the weather. According to a recent report from Realtor.com , both South and Central Florida are poised to be some of the hottest housing markets in the entire United States in 2025.

Marketing 111

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The two big housing market trends to watch in 2025

Housing Wire

All the housing market data for 2024 is in, and its fair to say that the housing market surprised us again! However, there are two big trends that stand out as we launch into 2025 affordability and sellers in the market. The elephant in the room is affordability. Home prices finished 2024 up a few percent nationally and mortgage rates are at their highest level in seven months back over 7% as we head into January.

Marketing 543
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Buying a Home in an HOA Is Becoming More Common. Is It Right for You?

Lighter Side of Real Estate

Homebuyers often have mixed feelings about homeowner associations (HOAs)… On one hand, they can add value to your investment by maintaining neighborhood standards and offering amenities like pools or parks. On the other hand, they come with monthly fees (which can be steep) and rules and regulations that can make buyers feel stifled. So if you’re in the market to buy a home, it’s understandable if you’re wondering if the benefits truly outweigh the costs, or if life in an HOA might f

As-is 117
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NAR hits Phoenix Realtors with cease-and-desist over MLS Choice

Real Estate News

The option lets brokers access the MLS outside the traditional three-tier membership system. NAR says it is maintaining standards for the Realtor brand.

MLS 318
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Phoenix Realtors to NAR: ‘We will not withdraw MLS Choice’

Inman

Phoenix Realtors rejected the National Association of Realtors' demand that the association withdraw its MLS Choice membership for non-Realtors. PAR said the MLS Choice is a "legally sound" choice for agents to access the MLS without becoming NAR members.

MLS 167
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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Mortgage Rate Predictions January 2025: Forecast for Homebuyers

Marco Santarelli

As we approach January 2025, many prospective homebuyers and existing homeowners are keenly interested in mortgage rate predictions. Most industry experts foresee a gradual decline in mortgage rates, providing a glimmer of hope for those navigating the complexities of the housing market. Let's explore what influences these rates, predictions for the coming month, and what these trends mean for buyers and sellers alike.

Mortgages 111
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2025’s Great Expectations: Will AI Deliver on Its Promises?

RIS Media

The rapid adoption of AI in real estate is historic. Not since the introduction of the iPhone has a single tech advancement had a faster and more pervasive impact on our industry. Real estates first survey of AI use, conducted by Delta Media last January, showed 80% of agents already used AI. Since then, the… The post 2025’s Great Expectations: Will AI Deliver on Its Promises?

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The homebuilders’ 2025 supply and demand problem

Housing Wire

New home sales grew over last month in the latest Census report , but homebuilders are now facing a supply issue their inventory is building up. This is the reason why housing starts are at recession levels today. Monthly new home sales have been stagnant for the past two years. When mortgage rates decline, sales improve, but it becomes more challenging for builders and buyers when rates rise.

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Why Online Valuations Like Zestimates Miss the Mark—and Why a Real Estate Agent Offers More Accuracy

Lighter Side of Real Estate

Before the early 2000s, you may have had a general idea about how much your house was worth at any given moment. But to get an accurate sense of it, you wouldve needed to ask a real estate professional to do some research, analyze it, and then give you their opinion. However, even though most agents would provide it as a free service, it was still more effort than most people wanted to go through.

Agents 108
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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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Should You Sell Your House As-Is or Make Repairs?

Keeping Current Matters

A recent study from the National Association of Realtors (NAR) shows most sellers (61%) completed at least minor repairs when selling their house.

As-is 314
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News Knockout: Commission lawsuits settlement tops 2024

Inman

Despite an array of significant stories throughout 2024, none could surpass the industry-shaking news of NAR agreeing to settlement terms in the wake of antitrust commission lawsuits that would forever reshape how agents and brokers do business.

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25 Subject Lines to Boost Your Real Estate Email Open Rates

BAM Media

Your subject line is the gateway to your email’s success it determines whether your audience clicks to open or keeps scrolling. A well-crafted subject line has the power to: Create urgency that inspires immediate action. Offer clear value that captures attention. Spark curiosity to make readers want more. Personalize the experience to connect with your audience.

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Compass to acquire @properties, Christie's International Real Estate

Real Estate News

The $444 million deal brings the 8th-largest brokerage firm into the Compass fold and represents the brokerage giant’s first major move into the global market.

Brokerage 313
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Housing inventory is up, but so are unsold listings. Are renters to blame?

Housing Wire

Rising housing inventory levels in 2024 may not be the positive sign of market health that they appear to be. High inventory levels contribute to another problem as active listings are remaining unsold for longer periods. Although higher home prices , rising mortgage rates and other expenses are obvious factors, there may be more to the story. Rising supply is one of the housing market highlights of 2024, according to HousingWire Lead Analyst Logan Mohtashami , who said that housing inventory is

Mortgages 488
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The Increasing Tax Burden On New Ontario Homes

Toronto Realty Blog

TorontoRealtyBlog Let’s start today’s discussion with an analogy, shall we? I know, I know… this is so unlike me… Do you remember being back in grade seven and thinking that girl was really pretty, even though none of the other guys did? You saw something; but only you. And you knew just how much prettier she was going to be one day.

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A Year in Review: RISMedia’s Biggest Headlines of 2024

RIS Media

2024 will go down in history books as one of the most momentous years in the residential real estate marketwith attention-grabbing headlines competing for air time day in and day out as all eyes were on the National Association of REALTORS (NAR) and the flood of commission lawsuits (and copycat cases) that have roiled the… The post A Year in Review: RISMedias Biggest Headlines of 2024 appeared first on RISMedia.

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Existing-home sales surge to highest level in more than 3 years

Inman

Existing-home sales rose 6.1 percent annually in November while three out of four U.S. regions saw increases from 2023, according to new data released Thursday by the National Association of Realtors.

Sales 174
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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When Will Mortgage Rates Come Down?

Keeping Current Matters

One of the biggest questions on everyone’s minds right now is: when will mortgage rates come down?

Mortgages 305
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Trends 2025: Why the housing market has become so hard to predict

Real Estate News

Feel like housing forecasts have been off lately? That’s because the market hasn’t been behaving as expected. See which factors are playing a bigger role.

Marketing 313
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The Federal Reserve’s housing recession dilemma

Housing Wire

They say housing leads the economy in and out of a recession. Currently, housing starts are back at the levels seen during the COVID-19 recession in 2020. Interestingly, employment for residential construction workers typically one of the first areas to experience declines before a recession has not yet seen its usual downturn. Several factors have been keeping labor steady, such as working through a backlog of orders and long turnaround times to complete projects.

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California Housing Market Roars Back: Biggest Sales Jump Since 2021

Marco Santarelli

The California housing market is experiencing its largest annual sales increase in November 2024 since June 2021, despite remaining below pre-COVID levels. According to the California Association of REALTORS (C.A.R.), single-family home sales showed a 19.5% growth year-over-year, although the statewide median home price fell 4% to $852,880 compared to October.

Sales 102
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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.