January, 2025

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NAR membership dips below 1.5M — will losses continue?

Real Estate News

After remaining largely stable during the second half of 2024, recent threats from agents and local associations could result in further declines this year.

Agents 362
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3 Reasons To Buy a Home Before Spring

Keeping Current Matters

Let’s face it — buying a home can feel like a challenge with today’s mortgage rates.

Mortgages 322
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Why new home sales are disappointing, despite beating estimates

Housing Wire

Todays new home sales report beat market expectations, just like last weeks existing home sales report. However, a detailed analysis of the data explains why housing permits continue to remain at recession-level figures. Builders are struggling to get clarity on how many homes they can sell in this rate environment in the future. Without more clarity on mortgage rates , substantial growth in housing permits is unlikely.

Sales 461
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DOJ adds major landlords to antitrust lawsuit against RealPage

Inman

Greystar Real Estate Partners, Blackstones LivCor and Cushman & Wakefield are among the institutional landlords accused of fixing rental prices to the detriment of "millions" of renters.

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The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

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The Client-Connection Hack Every Real Estate Agent Should Be Using

BAM Media

Youve heard it said countless times: real estate is a relationship-based business. But what does that really mean in practical terms? Essentially, it indicates that: To succeed in real estate, you need to build and nurture relationships. To build relationships, you need to get to know people. To know people, you need to have conversations with them.

Agents 106

More Trending

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California’s home insurance crisis is just beginning

Real Estate News

With private insurers leaving and a state-backed program on the hook for billions in payouts owners may struggle to protect their high-risk homes.

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Remodeling Market Sentiment Improves in Fourth Quarter of 2024

Eye on Housing

The NAHB/Westlake Royal Remodeling Market Index (RMI) posted a reading of 68 for the fourth quarter of 2024, up five points compared to the previous quarter. Remodelers are more optimistic about the market than they were earlier in the year, corroborated by NAHBs recent analysis of home improvement loan applications. Demand in many parts of.

Marketing 138
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California will require home insurers to offer policies in high-risk wildfire areas

Housing Wire

The California Department of Insurance unveiled a new regulation this week that aims to increase homeowners insurance coverage in areas prone to wildfires , a response to the recent pullback in policies by several major insurers. Announced by California insurance commissioner Ricardo Lara on Monday, the regulation is under administrative review and is set to take effect by the end of January, according to reporting by The Associated Press (AP).

Design 523
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71% of real estate agents didn’t close any deals last year

Inman

At Inman Connect New York, Redfin's Joe Rath broke down the views of active agents in the industry, who make up less than a third of all Realtors.

Agents 197
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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Ditching the Dining Room: Trendy or a Total Mistake?

Lighter Side of Real Estate

When it comes to home design, trends come and go faster than you can say “shiplap.” Every year, articles flood the internet with predictions from design experts and real estate professionals about whats in and whats out. One year, its all about farmhouse chic; the next, mid-century modern reigns supreme. Lets be real, though. Most people dont pay much attention to any subtle shifts in decor.

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One Homebuying Step You Don’t Want To Skip: Pre-Approval

Keeping Current Matters

There’s one essential step in the homebuying process you may not know a whole lot about and that’s pre-approval.

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Housing Market Decoded: Why Fed cuts haven’t kept mortgage rates down

Real Estate News

When the Fed lowers interest rates, a drop in mortgage rates often follows but recently, the opposite has happened. Heres why.

Mortgages 330
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LA fires upend rental market as residents scramble for housing

Housing Wire

Several fires burning more than 45 square miles in the Los Angeles area have forced more than 100,000 residents from their homes and killed five people, The Associated Press reported on Thursday. Nearly 2,000 homes, businesses and other structures have been destroyed, with many displaced residents scouting for rental properties and temporary shelter.

Marketing 498
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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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Mortgage rates fall after remarks by Fed President Waller

Housing Wire

The 10-year yield and mortgage rates have been on a wild ride lately, even testing my top-end forecast at 7.25%, but today, the 10-year yield fell after remarks by Fed President Chris Waller about whether the Fed would do even more rate cuts than the market was anticipating. His statement on this, in a CNBC interview : If inflation continues on this path through the beginning of 2025, it’s reasonable to think that possibly rate cuts could happen in the first half of the year.” This w

Mortgages 511
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Rising mortgage rates zap builder confidence

Housing Wire

Todays housing starts data exceeded estimates; however, a closer examination of the report with the builder confidence reveals that the recent rise in mortgage rates , approaching 7.25%, has negatively affected builder sentiment. Since late 2022, our analysis indicates that mortgage rates in the 6%-6.5% range are positive to grow sales, whereas rates at 7% and above especially 7.50% or higher significantly impact the builder data.

Mortgages 488
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Single-family rentals are more expensive than apartments — and the gap is growing

Housing Wire

Single-family rental ( SFR ) homes are now priced 20% higher than the typical apartment, according to Zillow s rental market report for December 2024. This is the largest difference ever recorded by the real estate portal as the pricing gap has grown considerably from pre-pandemic levels. Zillow analyzed the 50 largest U.S. metro areas and found that the typical asking rent for a single-family home reached $2,174 per month in December.

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New-home sales hit highest level since 2021

Housing Wire

New home sales continue to be a bright spot in a dismal housing market. The December report from the U.S. Census Bureau and Department of Housing and Urban Development shows new-home sales registering at a seasonally adjusted annual rate of 698,000, good for a 6.7% rise year over year and 3.6% higher than November. Even better, new home sales for the calendar year 2024 are estimated at 683,000, which is 2.5% more than 2023 and the highest sales have been since 2021.

Sales 476
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Housing resources and help for victims of the LA fires

Housing Wire

Real estate and mortgage firms are stepping up to help housing professionals and the Southern California community as wildfires ravage the area. Here’s a roundup of the companies and people offering help, which will be updated with new information as it becomes available. Help for those in the community Coldwell Banker Realty in Southern California, which is affiliated with Anywhere , created a Facebook group page for its network to coordinate a wide variety of needs from short- and long-t

Land 488
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Why didn’t we see a national home-price correction in 2024?

Housing Wire

Existing home sales ended the year on a positive note , which aligns with our weekly Housing Market Tracker data, but something surprising is that home prices firmed up late in the year as well. We observed a shift in the forward-looking data starting in the summer, which continued throughout the year. Notably, we compared the data from 2022 and 2023 and noticed positive year-over-year data starting in October 2024, which you can see in the chart below.

Sales 482
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Higher insurance premiums are a shoo-in after the LA wildfires

Housing Wire

As wildfires tear through Southern California and firefighters battle winds up to 100 mph, tens of thousands of residents have evacuated. The looming impacts on real estate and insurance are also at the forefront of Californians minds. According to Anthony Marrone, the fire chief for Los Angeles County , the wildfires have torched more than 1,000 structures, killing at least two people and injuring several more.

Banks 418
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Seattle leaders struggle to agree on a path forward for housing

Housing Wire

This week, the Seattle City Council had its first meeting of 2025 and housing was a key topic of discussion. But if the meeting itself was any indication, determining a path forward for the citys severe housing shortage will be a struggle as elected leaders attempt to ascertain a sustainable plan for the next decade, according to reporting by The Seattle Times.

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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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Fannie Mae title pilot could save homeowners up to $1,692 per refi

Housing Wire

Fannie Mae s title insurance pilot program could save borrowers up to $2.19 billion. This is according to a study released in January by Legal Economics Andrew Rodrigo Nigrinisand Todd Zywicki of the George Mason Universitys Antonin Scalia School of Law.Nigrinis is a former enforcement economist at the Consumer Financial Protection Bureau (CFPB). In their analysis, Nigrinis and Zywicki found that borrowers refinancing their mortgage could save an estimated $2.19 billion in total or as much as $1

Title 468
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CFPB sues Vanderbilt, a Berkshire Hathaway lender, over risky home loans

Housing Wire

Vanderbilt Mortgage & Finance , part of Warren Buffetts conglomerate Berkshire Hathaway , has been accused by the Consumer Financial Protection Bureau (CFPB) of manipulating underwriting standards and setting borrowers up to fail in manufactured home loans. The consumer watchdog on Monday filed a lawsuit in a U.S. district court in Tennessee against Vanderbilt for purported violations of the Truth in Lending Act and Regulation Z.

Loans 448
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Mr. Cooper agreed to a $5.8 million settlement. Who is eligible for relief?

Housing Wire

Nationstar Mortgage currently doing business as Mr. Cooper has agreed to settle a lawsuit which alleges that the company violated mortgage servicing laws and forced borrowers into foreclosure. Attorneys general and mortgage regulators in 50 states, as well the District of Columbia, agreed to a settlement that requires Mr. Cooper to provide $5.8 million in payments to eligible borrowers.

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Tight inventory is challenging Illinois’ ‘steady Eddie’ housing market

Housing Wire

In 2024, more people moved out of Illinois than into the Prairie State. According to the National Movers Study conducted by United Van Lines , 60% of moves in Illinois last year were outbound, which was the second-highest percentage of outbound moves among all states. The most popular reasons for relocating out of state were family (cited by 25.9% of respondents), jobs (20.7%) and retirement (20.3%).

Marketing 418
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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.