February, 2025

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Will ‘days on market’ become the industry’s next big debate?

Real Estate News

Defining days on market is not as simple as it may seem, and leaders have different views on how DOM ties into transparency, consumer interests or even fraud.

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2025 could be the last year of inventory shortage

Housing Wire

Home prices in 2025 are a couple percentage points above where they were last year at this time. People often ask, How can it be possible that home prices are still climbing even though the cost of money is so much higher? There are obviously fewer buyers who can afford these prices. One reason that home prices have stayed elevated is that inventory nationally is still restricted.

Sales 495
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12 real estate thank you note templates to dazzle your clients

Housing Wire

Real estate thank you notes are an easy, underutilized tool in the real estate world. With so many aspects of our lives and businesses going virtual, a snail mail thank you note is more impactful and memorable than ever before. It adds a personal touch and makes me stand out from all the other agents out there. Ive used thank you notes in my business for over a decade and even received referrals from people Ive met at networking events because they were so impressed by my immediate follow-up not

Agents 359
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How To Buy a Home Without Waiting for Lower Rates

Keeping Current Matters

Many people are hoping mortgage rates will come down before they buy a home. But will that actually happen?

Mortgages 289
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The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

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Four Ways Multifamily Properties Can Grow in 2025

AAOA

In 2024, the industry stabilized as elevated resident experiences, a focus on community, and eco-friendly practices shaped the multifamily landscape. In the new year, property operators will need to continue leveraging innovations in technology and sustainability, and incorporate premium amenities into the living experience in order to stay ahead. Here’s what trends we’re expecting to see more of in 2025.

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Death by comparison: How to protect your joy on social media

Inman

Instead of letting toxic social media comparisons steal your joy, broker Pam Blair writes, embrace what makes you different.

Agents 161

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7 Hooks Every Real Estate Agent Should Be Using Right Now

BAM Media

The battle for attention is brutal. Your content is competing with viral videos, breaking news, and mindless doomscrolling. And if your hook doesnt stop the scroll instantly, your postno matter how valuablegets lost in the noise. During his BAM Pro Bowl II presentation yesterday, Sharran Srivatsaa showed how changing the first three seconds of one of his videos resulted in 10 times the views.

Agents 66
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Mission Impossible: Accepting Less Than You Had Previously Turned Down!

Toronto Realty Blog

TorontoRealtyBlog Hubris. It’s a noun. It originates from the Greek language. And rather ironically, it’s something that is typically possessed by those who can’t identify it within themselves. If we’re playing a word game today, which suddenly it seems that we are, then what do you think would be the opposite of “hubris?

Agents 55
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Greater Atlanta Real Estate is Slow Out of the Gate for '25

Hank Miller Team

A January toe stub for the greater Atlanta housing market. We usually get out of the gate early around Atlanta but not so much this January. We in the field felt it, I was curious so took a look at the dataand it confirms what we thought. This is a stumble; this market will snap back, but we see a few reasons for this lackluster start. Im confident that a combination of factors impacted the January 25 activity: Cold snap Sounds (and is dramatic) but the area had a couple of weeks of very cold w

Agents 52
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DeSantis wants to ban property taxes in Florida

Housing Wire

Florida Gov. Ron DeSantis said that he wants to eliminate property taxes in the state. In a post on X, the governor said that taxing land/property “is the more oppressive and ineffective” form of taxation. “Property taxes are local, not state. So wed need to do a constitutional amendment (requires 60% of voters to approve) to eliminate them (which I would support) or even to reform/lower them We should put the boldest amendment on the ballot that has a chance of getting that 60

Land 528
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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Climate change reshapes real estate, putting $1.5T in value at risk

Inman

Climate change has shaken up the U.S. real estate market, with buyers no longer simply seeking better quality of life or affordable housing but also considering climate risks before purchases.

Marketing 173
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Listing off the MLS cost sellers more than $1B, study finds

Real Estate News

The new analysis was done by Zillow, whose CEO said private listings come at the expense of the seller and are an attempt by some brokerages to double dip.

MLS 315
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Preventing Fair Housing Violations: A Proactive Approach to Stopping Harassment Before It Starts

AAOA

In property management, ensuring a safe and respectful living environment isnt just about reacting to problemsits about preventing them before they arise. Illegal harassment by employees or contractors can lead to fair housing complaints, legal consequences, and damage to a companys reputation. Rather than waiting for issues to surface, housing providers must take a proactive approach to prevention.

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The Perks of Buying a Fixer-Upper

Keeping Current Matters

There’s no denying affordability is tough right now.

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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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Home Sellers Lost $1 Billion by Skipping the MLS

BAM Media

In the past two years, home sellers who avoided the Multiple Listing Service (MLS) left over $1 billion on the table. According to new research from Zillow , choosing a private listing network over the MLS meant the typical seller pocketed $4,975 less than they could have. And in high-priced markets like California, that number jumped to a $30,000 loss per home sold.

MLS 108
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The state of US homeownership: Younger buyers hold the key

Housing Wire

Today, the Census Bureau reported the homeownership rate at 65.7%. Are we becoming a renter nation like many people are saying? Lets look at the data. Household formation Let’s first talk about household formation. I have a simple model (even more appropriate before Valentines Day). My American housing demographic model shows that Americans: Rent Date Mate Get married 3.5 years after marriage, we have kids and dual-income households buy bigger homes to live in.

Loans 478
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Easy-peasy tax filing: A simple 5-step roadmap

Inman

Tax season is officially underway. Amy Chorew and Maeda Palius share strategies to help you prepare and organize documents so that you can make the process as stress-free as possible.

As-is 173
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The Need for Safe and Responsible AI in 2025

RIS Media

Trust and relationships drive our industrys success, but artificial intelligences (AI) rapid adoption in real estate poses incredible opportunities and significant dangers. Nearly 56% of homebuyers and sellers say the reputation of an agent and their ability to trust them are the most important factors when choosing an agent, according to the National Association of… The post The Need for Safe and Responsible AI in 2025 appeared first on RISMedia.

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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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7 Tips Every New Landlord Needs to Hear

AAOA

Entering any new career involves a bit of a learning curve. Mistakes happen, but may actually help you become an even better landlord. If youre planning to rent out your property or extra space, its important to collect landlord tips, so you can have a successful relationship with your tenant.These seven may be able to help. Landlord Tip #1: Follow All Laws Concerning Rentals Even though you own the rental property and will be selecting the renter, there are many rules for landlords to follow.

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The Real Benefits of Buying a Home This Year

Keeping Current Matters

Have you been wondering whether you should keep renting or finally make the leap into homeownership?

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More turmoil at HUD as key departments face huge cuts

Real Estate News

HUD Secretary Turner is just getting started, with disaster relief, rental assistance and fair housing at risk. Plus: CFPB remains in limbo, FHA faces cuts.

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Mortgage payments rise in January, squeezing affordability

Housing Wire

Homebuyers faced worsening affordability conditions in January as the median monthly mortgage payment for purchase applicants increased to $2,205, a 3.7% jump from Decembers $2,127, according to the Mortgage Bankers Association (MBA). The findings, drawn from MBAs Purchase Applications Payment Index (PAPI), reflect the growing strain on borrowers amid persistent high home prices and fluctuating mortgage rates.

Mortgages 410
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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Reffkin knocks NAR, says rules ‘prop up’ inexperienced agents

Inman

The Compass CEO said that NAR's rules have held back top agents and brokerages. But Robert Reffkin also believes that as those rules end, big brokerages like his will pull further ahead.

Agents 167
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New HUD Secretary Vows to Work With Builders to Cut Regulations, Boost Housing Supply

RIS Media

Secretary of Housing and Urban Development (HUD) Scott Turner said on Feb. 27 that he would work to reduce regulatory burdens to ease Americas housing affordability crisis and help builders to construct more attainable, affordable housing the nation sorely needs. In one of his first official speaking engagements after being sworn in as HUD secretary… The post New HUD Secretary Vows to Work With Builders to Cut Regulations, Boost Housing Supply appeared first on RISMedia.

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Fannie Mae Cuts Down Housing Forecast and Projections for 2025

Marco Santarelli

The housing market is always on my mind, and I'm sure it's on yours too, especially if you're thinking of buying, selling, or just keeping an eye on your investment. Here's the bottom line: Fannie Mae has dialed back its expectations for the housing market in 2025, predicting fewer home sales and slower price growth than previously anticipated. This change is primarily due to persistent high mortgage rates, which continue to be a major hurdle for potential buyers.

Mortgages 118
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The Secret To Selling This Spring: Start the Prep Work Now

Keeping Current Matters

Spring is the busiest season in the housing market.

Marketing 286
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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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Under pressure from NAR, Phoenix Realtors cuts MLS Choice

Real Estate News

The Arizona association had been facing the loss of its charter after offering a discounted, non-Realtor membership option that included MLS access.

MLS 278
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Milwaukee housing authority reportedly ‘misused’ millions in federal funds

Housing Wire

Officials with the Housing Authority of the City of Milwaukee (HACM) are reportedly moving to aggressively cut costs, following a leadership change and audit of its financial situation. The agencys new chief financial officer reportedly identified as much as $2.8 million in misappropriated federal funds that he said were used inappropriately by his predecessors.

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Pending home sales fall 4.6% to an all-time low, NAR says

Inman

The Pending Home Sales Index (PHSI), which tracks home sales based on contract signings, dropped 4.6 percent to 70.6 in January, marking an all-time low, while pending transactions fell 5.2 percent year over year.

Sales 152
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New Home Sales Down 10.5% as Markets Waver on Affordability

RIS Media

The latest numbers, released jointly by the U.S Census Bureau and Housing and Urban Development, show sales of new single-family homes in January 2025 plunged to a seasonally adjusted annual rate of 657,000, down 10.5% from December 2024, which raked in 734,000 residential sales. The findings also show a 1.1% decrease year-over-year from the 664,000… The post New Home Sales Down 10.5% as Markets Waver on Affordability appeared first on RISMedia.

Sales 109
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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.