February, 2025

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Will ‘days on market’ become the industry’s next big debate?

Real Estate News

Defining days on market is not as simple as it may seem, and leaders have different views on how DOM ties into transparency, consumer interests or even fraud.

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2025 could be the last year of inventory shortage

Housing Wire

Home prices in 2025 are a couple percentage points above where they were last year at this time. People often ask, How can it be possible that home prices are still climbing even though the cost of money is so much higher? There are obviously fewer buyers who can afford these prices. One reason that home prices have stayed elevated is that inventory nationally is still restricted.

Sales 490
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12 real estate thank you note templates to dazzle your clients

Housing Wire

Real estate thank you notes are an easy, underutilized tool in the real estate world. With so many aspects of our lives and businesses going virtual, a snail mail thank you note is more impactful and memorable than ever before. It adds a personal touch and makes me stand out from all the other agents out there. Ive used thank you notes in my business for over a decade and even received referrals from people Ive met at networking events because they were so impressed by my immediate follow-up not

Agents 340
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How To Buy a Home Without Waiting for Lower Rates

Keeping Current Matters

Many people are hoping mortgage rates will come down before they buy a home. But will that actually happen?

Mortgages 273
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The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

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Four Ways Multifamily Properties Can Grow in 2025

AAOA

In 2024, the industry stabilized as elevated resident experiences, a focus on community, and eco-friendly practices shaped the multifamily landscape. In the new year, property operators will need to continue leveraging innovations in technology and sustainability, and incorporate premium amenities into the living experience in order to stay ahead. Here’s what trends we’re expecting to see more of in 2025.

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Death by comparison: How to protect your joy on social media

Inman

Instead of letting toxic social media comparisons steal your joy, broker Pam Blair writes, embrace what makes you different.

Agents 177

More Trending

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7 Hooks Every Real Estate Agent Should Be Using Right Now

BAM Media

The battle for attention is brutal. Your content is competing with viral videos, breaking news, and mindless doomscrolling. And if your hook doesnt stop the scroll instantly, your postno matter how valuablegets lost in the noise. During his BAM Pro Bowl II presentation yesterday, Sharran Srivatsaa showed how changing the first three seconds of one of his videos resulted in 10 times the views.

Agents 66
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Mission Impossible: Accepting Less Than You Had Previously Turned Down!

Toronto Realty Blog

TorontoRealtyBlog Hubris. It’s a noun. It originates from the Greek language. And rather ironically, it’s something that is typically possessed by those who can’t identify it within themselves. If we’re playing a word game today, which suddenly it seems that we are, then what do you think would be the opposite of “hubris?

Agents 53
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Greater Atlanta Real Estate is Slow Out of the Gate for '25

Hank Miller Team

A January toe stub for the greater Atlanta housing market. We usually get out of the gate early around Atlanta but not so much this January. We in the field felt it, I was curious so took a look at the dataand it confirms what we thought. This is a stumble; this market will snap back, but we see a few reasons for this lackluster start. Im confident that a combination of factors impacted the January 25 activity: Cold snap Sounds (and is dramatic) but the area had a couple of weeks of very cold w

Agents 52
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DeSantis wants to ban property taxes in Florida

Housing Wire

Florida Gov. Ron DeSantis said that he wants to eliminate property taxes in the state. In a post on X, the governor said that taxing land/property “is the more oppressive and ineffective” form of taxation. “Property taxes are local, not state. So wed need to do a constitutional amendment (requires 60% of voters to approve) to eliminate them (which I would support) or even to reform/lower them We should put the boldest amendment on the ballot that has a chance of getting that 60

Land 528
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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Listing off the MLS cost sellers more than $1B, study finds

Real Estate News

The new analysis was done by Zillow, whose CEO said private listings come at the expense of the seller and are an attempt by some brokerages to double dip.

MLS 318
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The Perks of Buying a Fixer-Upper

Keeping Current Matters

There’s no denying affordability is tough right now.

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The state of US homeownership: Younger buyers hold the key

Housing Wire

Today, the Census Bureau reported the homeownership rate at 65.7%. Are we becoming a renter nation like many people are saying? Lets look at the data. Household formation Let’s first talk about household formation. I have a simple model (even more appropriate before Valentines Day). My American housing demographic model shows that Americans: Rent Date Mate Get married 3.5 years after marriage, we have kids and dual-income households buy bigger homes to live in.

Loans 446
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Can government job cuts lead to lower mortgage rates for spring?

Housing Wire

Could the loss of jobs in the government sector and the withdrawal of funding from the economy significantly increase the unemployment rate and a surge in jobless claims? If this happens, will we see lower mortgage rates this spring? Its an intriguing thought, especially considering how this aligns with White House officials’ strategy to boost labor supply, reduce aggregate demand, and potentially drive down the 10-year yield.

Mortgages 455
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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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Better mortgage spreads are capping rates in 2025

Housing Wire

Another jobs week has come to an end, and amid the chaotic headlines about job numbers, tariffs , and the leadership of the Treasury , mortgage rates remained calm. Better mortgage spreads are limiting how high rates can rise in 2025. This situation contrasts with the challenges the market faced in 2023, during the banking crisis when the Federal Reserve was still raising rates.

Mortgages 489
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Mortgage rates fall as economic softness sends bond yields lower 

Housing Wire

Mortgage rates decreased again today on weak economic data, following last Friday’s similar drop in the 10-year yield. Furthermore, the mortgage spreads in today’s pricing are favorable. According to the latest quote from Mortgage News Daily , mortgage rates are now around 6.89%. This represents a decline of 0.37% from the most recent high of 7.26%, which was recorded on Jan. 13.

Mortgages 472
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More first-time buyers rely on mortgage rate buydowns to afford homes

Housing Wire

Higher mortgage rates are forcing many first-time homebuyers to adopt a “wait-and-see” approach to the market. According to HomeLight ‘s Top Agent Insights report released this week, real estate agents are feeling this and are being forced to switch up tactics to attract buyers. HomeLight is an Arizona -based real estate platform designed to connect agents with clients.

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Could home prices turn negative this year?

Housing Wire

Home price appreciation across the country is barely positive compared to last year at this time. Depending on how you measure it, home prices are about 2% higher on average across the country than last year at this time. Late last year, prices were about 4% to 5% above last year. Now, were looking at 2%. The question worth asking now, is what happens the rest of this spring.

Sales 447
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Mortgage payments rise in January, squeezing affordability

Housing Wire

Homebuyers faced worsening affordability conditions in January as the median monthly mortgage payment for purchase applicants increased to $2,205, a 3.7% jump from Decembers $2,127, according to the Mortgage Bankers Association (MBA). The findings, drawn from MBAs Purchase Applications Payment Index (PAPI), reflect the growing strain on borrowers amid persistent high home prices and fluctuating mortgage rates.

Mortgages 358
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Financial advisers can be key players for assessing health care costs in retirement

Housing Wire

Financial advisers are professionals uniquely suited to assist their clients with assessing and managing health care costs in retirement. But consumers who have access to a planners services do not appear to be better informed about the associated costs than people who do not use an adviser, according to a new research brief from Boston College s Center for Retirement Research.

Investor 428
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How to write creative real estate listing descriptions + examples

Housing Wire

Real estate listing descriptions can be tricky to write, especially for agents who dont have a background in creative writing. They need to be detailed, informative, capture the essence of the property and grab a readers attention all at once and with limited words not easy! So, how do you make the most of your allotted character count and ensure your listing stands out from the crowd?

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Navigating movement in the mortgage industry series: Due diligence in mergers and acquisitions

Housing Wire

The current environment of mergers and acquisitions (M&A) is evolving. There is constant movement in the mortgage industry with the desire for growth and expansion. It is easy to become blinded by the end goal of increasing loan volume and quality origination talent. Thus, it has never been more important to focus on due diligence in analyzing a mortgage industry acquisition target.

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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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Milwaukee housing authority reportedly ‘misused’ millions in federal funds

Housing Wire

Officials with the Housing Authority of the City of Milwaukee (HACM) are reportedly moving to aggressively cut costs, following a leadership change and audit of its financial situation. The agencys new chief financial officer reportedly identified as much as $2.8 million in misappropriated federal funds that he said were used inappropriately by his predecessors.

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Barry Habib shares 2025 mortgage forecast at Housing Economic Summit

Housing Wire

Barry Habibs highly anticipated 2025 housing market forecast premiered during HousingWire ‘s Housing Economic Summit on Wednesday in Dallas. Habib , the CEO of MBS Highway , kicked off his by presentation by referencing his 2024 forecast, telling the crowd of 250-plus that he hit the mark for home price appreciation and predicted lower numbers than expected for the 10-year Treasury yield and the 30-year fixed rate.

Mortgages 390
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Climate risk could take $1.5 trillion out of U.S. real estate

Housing Wire

Recent natural disasters such as the LA wildfires show that climate change risks can shift the real estate and mortgage industries on a dime. And these changes could be extremely costly. According to a new study, climate-induced shifts could significantly lower property values over time. But this could have a double-edged effect, depending on the market.

As-is 397
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The housing data trends to watch in 2025

Housing Wire

Forecasts for the housing market in 2025 are not that rosy, but Ryan McKeveny and Brian Hale see this as a good thing for the years ahead. Big picture 2025, our view is that it will be slightly better than 2024 in terms of originations and sales , but unfortunately it probably wont feel much better, McKeveny, the managing director of mortgage and real estate at Zelman & Associates , told attendees of HousingWires Housing Economic Summit on Wednesday.

Mortgages 414
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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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OCMBC president Serene Vernon arrested for murder and DUI

Housing Wire

Authorities in California on Friday arrested a driver who has three prior convictions for her alleged role in the death of an 88-year-old man. A crash involving a Land Rover SUV and a Ford Transit van happened in the Laguna Beach area at about 6:15 p.m. local time on Jan. 31, according to the Orange County Sheriff’s Department (OCSD). The Land Rover driver was identified as 48-year-old Dana Point resident Serene Francie Rosenberg, known as Serene Vernon in her workplace as the president of

Land 416
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Illinois Realtors’ leaders discuss market challenges and growth opportunities

Housing Wire

In this week’s episode of the RealTrending podcast , host Tracey Velt traveled to the REengage Winter Conference to speak with Illinois Realtors CEO Jeff Baker and president Tommy Choi. During the conversation, the group discuss real estate market challenges, the value of being a part of an association, and growth areas for associations in 2025.

Marketing 434
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The AI search revolution: Rethinking real estate content strategy in the era of the AI overview

Housing Wire

The new search paradigm for real estate The introduction of artificial intelligence overviews is changing how users consume information online. Traditional top-of-funnel searches like “how-to” topics and basic informational queries now stem from AI-generated overviews on search result pages. And, AI overviews don’t just aggregate information randomly.

MLS 404
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Mortgage rates remain high due to labor market resilience

Housing Wire

The labor market is showing signs of softness but is not breaking down yet, which has kept mortgage rates higher for longer. Since 2022, my guiding principle has been that the labor market is more important than inflation in determining mortgage rates. For those seeking lower mortgage rates, it’s more essential to see the labor market breaking than to just see improvements in inflation.

Mortgages 441
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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.