December, 2023

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How to leverage pop culture moments to improve your listings

Inman

When it comes to marketing high-end homes, it pays to think like an ad firm. That means knowing your target audience, using themes they’ll understand, and finding ways to creatively defy convention.

Marketing 208
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Housing inventory defied all predictions in 2023

Housing Wire

Going into 2023, people thought housing inventory would skyrocket, home prices would crash, and we would see the housing market of 2008 all over again. We created this weekly tracker at the end of 2022 to give people a live weekly outlook on everything that drives the housing market and which factors to follow. Those reading the tracker would have understood why the housing market dynamics shifted on Nov. 9, 2022, and they’ll be ready for what’s coming next.

Mortgages 520
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What to Do With Your Home if You Buy a Second Property

RIS Media

The decision to buy a second property brings a host of considerations, and one of the most crucial among them is whether to sell or rent your existing home. This dilemma requires careful evaluation of financial, emotional, and strategic factors to ensure that the choice aligns with your goals and circumstances. We will explore renting… The post What to Do With Your Home if You Buy a Second Property appeared first on RISMedia.

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Zillow files antitrust suit against real estate listing services

Seattle Times Real Estate

The case is the latest challenge to established real estate players, after a federal jury decision dealt a blow to long-standing industry commission practices.

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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Fannie and Freddie Serious Delinquencies in November: Single Family Mostly Unchanged, Multi-Family Increased

Calculated Risk Real Estate

Single-family serious delinquencies were mostly unchanged in November, however, multi-family serious delinquencies increased. Freddie Mac reported that the Single-Family serious delinquency rate in November was 0.54%, unchanged from 0.54% October. Freddie's rate is down year-over-year from 0.66% in November 2022. This is below the pre-pandemic lows.

Loans 134
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Experts Project Home Prices Will Rise over the Next 5 Years

Keeping Current Matters

Even with so much data showing home prices are actually rising in most of the country, there are still a lot of people who worry there will be another price crash in the immediate future.

Marketing 351

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Mortgage rates should drop below 7% as housing demand picks up

Housing Wire

What a week! Mortgage rates almost fell below 7%, the 10-year yield is below 4.25% again, and people are seriously talking about Fed rate cuts in 2024. Times can change quickly, which is why we created the weekly tracker so you have the information you need in real-time. Purchase application data Hello, early Christmas present! Mortgage rates have fallen by almost 1% in a short time, and it has created four straight weeks of positive purchase application data.

Mortgages 543
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3 tips for networking at non-real estate luxury events

Inman

When luxury real estate agents need to foster their referral networks and forge new professional relationships, industry events are fundamental. But what about when you want to connect with prospective clients?

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What’s in Store for 2024? A Look Back and Forward at the Housing Market

RIS Media

Every real estate professional knows that 2023 has been a challenging year for the housing market, with consumers facing many hurdles to homeownership. As the year winds down, the National Association of REALTORS® (NAR) is looking back at where we’ve been over the last 12 months and where we’re likely to go in 2024 to… The post What’s in Store for 2024?

Marketing 137
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What Is a Good ROI on Rental Property?

Bigger Pockets

A good ROI on rental property typically ranges from 6% to 10%, although this can vary with location, property type, and market conditions. In some areas, ROIs over 12% are possible, while in expensive urban locations, a 4% to 6% ROI may still be favorable.

Marketing 133
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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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When You Sell Your House, Where Do You Plan To Go?

Keeping Current Matters

If you’re thinking about selling your house, you may have heard the supply of homes for sale is still low, and that means your house should stand out to buyers who are craving more options.

Sales 329
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New commissions lawsuit names Pennsylvania MLS, brokerages

Real Estate News

West Penn MLS and multiple brokerage companies are defendants in the latest buyer-broker commission suit filed Monday by home sellers in Western Pennsylvania.

MLS 300
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The Federal Reserve delivers lower rates for Christmas

Housing Wire

The Federal Reserve played the good grinch for Christmas this year and delivered the best gift for homebuyers nationwide, leading to lower mortgage rates. The 10-year yield and mortgage rates fell together after the Fed meetings, which gave us mortgage rates under 7% last week. Mortgage rates and the 10-year yield What a crazy week! Not too long ago, on jobs Friday, I was on the HousingWire Daily podcast saying it’s time to declare war on the Federal Reserve for being too restrictive; you can li

Mortgages 536
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Leaders in luxury: Mayi and Daniel de la Vega

Inman

How one family turned their brokerage into a beacon of innovation and excellence. Mother-son team Mayi and Daniel de la Vega have led ONE Sotheby’s International Realty to emerge as the definitive luxury leader representing Florida’s East Coast.

Brokerage 200
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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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How Much Does It Cost to Build a Luxury Home

RIS Media

Building a luxury home is a dream for many, but the path to turning that dream into reality involves careful planning and a thorough understanding of the costs involved. Whether you envision a sprawling mansion with breathtaking views or a modern oasis with cutting-edge amenities, the cost of building a luxury home can vary significantly.… The post How Much Does It Cost to Build a Luxury Home appeared first on RISMedia.

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Is Investing About to Get Easier? Here’s Our 2024 Outlook For Housing Prices

Bigger Pockets

Housing prices have hardly let up over the past few years, and rising rates have made buying real estate even more expensive. Will we see any relief next year, though? Here's what you need to know.

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Retiring Soon? Why Moving Might Be the Perfect Next Step

Keeping Current Matters

If you’re thinking about retirement or have already retired this year, it’s a good time to consider if your current house is still a good fit for the next chapter in your life.

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Zillow suing ARMLS and Metro MLS over ShowingTime access

Real Estate News

Zillow Group alleges that the MLSs and the MLS Aligned network are participating in anticompetitive practices by limiting member access to ShowingTime.

MLS 306
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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First American is the latest cybersecurity attack victim

Housing Wire

First American is the latest real estate firm to suffer a cybersecurity incident. Sources told HousingWire the incident occurred Wednesday afternoon, with First American confirming the incident Thursday morning. In a statement on the title company’s website it notes that First American has “taken certain systems offline” and that it is working to resume normal business operations as soon as possible.

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The top 10 real estate advice articles of 2023

Inman

This year's top how-tos run the gamut from commission conversations to content creation. Ranked by highest readership, here are the top how-tos from Inman contributors this year.

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What is Needed to Close on a House

RIS Media

Closing on a house culminates weeks or months of house hunting, negotiations, and paperwork. It’s an exciting but often complex process involving several key players, numerous documents, and meticulous steps. You will learn what is required to close a house and the items needed for a home closing. Closing on a house isn’t rocket science,… The post What is Needed to Close on a House appeared first on RISMedia.

Closing 135
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Asking Rents Down 1.1% Year-over-year

Calculated Risk Real Estate

Tracking rents is important for understanding the dynamics of the housing market. For example, the sharp increase in rents helped me deduce that there was a surge in household formation in 2021 (See from September 2021: Household Formation Drives Housing Demand ). The surge in household formation has been confirmed (mostly due to work-from-home), and this led to the supposition that household formation would slow sharply in 2023 (mostly confirmed) and that asking rents might decrease in 2023 on

Principal 133
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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Why Mortgage Rates Could Continue To Decline

Keeping Current Matters

When you read about the housing market, you’ll probably come across some information about inflation or recent decisions made by the Federal Reserve (the Fed).

Mortgages 335
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Home prices hit record highs, with more gains likely

Real Estate News

Despite 8% interest rates in October, annual home price growth continued to increase in most markets, the latest Case-Shiller report shows.

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The 2023 housing market bent, but didn’t break

Housing Wire

As we approach Christmas day, we can only hope that the Federal Reserve now realizes their fear of 1970s-style inflation created a rate-hike cycle that disproportionately impacted the U.S. housing market and that they need to be pro-housing again. Even with all the drama we have dealt with in 2022-2023, the housing market stayed intact and never broke.

Marketing 537
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How low can they go? Mortgage rates back under 7% this week

Inman

Mortgage rates keep falling after Powell tries to deflate expectations for the spring rate, as three new reports released this week suggest the economy is, in fact, losing steam.

Mortgages 200
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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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Reasons For a Property Survey

RIS Media

Purchasing a home is a significant investment. It’s crucial to ensure that you clearly understand the property boundaries and potential issues that may affect your ownership. One essential step in the home-buying process is getting a property survey. We will explore the reasons for a property survey, when to complete one, and what it entails.… The post Reasons For a Property Survey appeared first on RISMedia.

Land 138
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Property Tax Revenue Continues to Climb

Eye on Housing

NAHB analysis of the Census Bureau’s quarterly state and local tax data shows that $129 billion in taxes were paid by property owners in the third quarter of 2023 (not seasonally adjusted).[1] In the four quarters ending Q3 2023, state and local governments collected $757 billion of property tax revenue—an 11.6% increase over Q3 2022. The year-over-year growth rate of property tax revenue.

Sales 131
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Why You Need To Use a Real Estate Agent When You Buy a Home

Keeping Current Matters

If you’ve recently decided you’re ready to become a homeowner, chances are you’re trying to figure out what to do first.

Agents 356
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Home sales will bounce back in 2024, says NAR panel

Real Estate News

Economists were optimistic about the year ahead, but noted that inflation and mortgage rates will be key factors.

Sales 311
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5 Data Proven Ways Agents Can Do 18% More Business

Curious as to how you could do 18% more business? How about 14 more transaction sides per year? Check out this infographic with data from a RealTrends study to learn more.