Wed.Dec 04, 2024

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The Real Brokerage is betting big on AI to fuel organic growth in 2025

Housing Wire

While the commission lawsuits and the business practice changes outlined in the National Association of Realtors’ (NAR) settlement occupied notable portions of 2024 for The Real Brokerage , impressive organic growth is the firm’s true highlight of the year. Real ended 2023 with 13,650 agents and as of Wednesday the company reports that it has now reached 23,000 agents.

Brokerage 397
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RealScout releases Search Links, first major update to Pro+ platform

Inman

California-based proptech leader RealScout has launched the latest addition to its award-winning suite of lead generation tools. The new product, Search Links, enables agents, teams and brokerages to distill popular home search parameters — such as listings under $5 million in Los Angeles or beachfront condos in Miami — into a personalized landing page that consumers can access in one click.

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Danielle Wilkie on real estate coaching for women and emerging industry trends

Housing Wire

In this week’s episode of the RealTrending podcast , host Tracey Velt is joined by Danielle Wilkie , co-founder of The Helm , to discuss emerging trends in real estate, female representation in real estate coaching and artificial intelligence. This interview has been edited for length and clarity. To kick off the conversation, Wilkie explores her career path before she co-founded The Helm.

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Buying a Home in an HOA Is Becoming More Common. Is It Right for You?

Lighter Side of Real Estate

Homebuyers often have mixed feelings about homeowner associations (HOAs)… On one hand, they can add value to your investment by maintaining neighborhood standards and offering amenities like pools or parks. On the other hand, they come with monthly fees (which can be steep) and rules and regulations that can make buyers feel stifled. So if you’re in the market to buy a home, it’s understandable if you’re wondering if the benefits truly outweigh the costs, or if life in an HOA might f

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The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

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HomeServices looks to return to its DNA after a turbulent 2024

Housing Wire

The past year may have been a turbulent one for HomeServices of America , but according to executive vice president Chris Kelly, this just means the company is in an even better position heading into 2025. “When I look back on this year, for me and I think for HomeServices too, it emphasized something I think we all inherently learn over time, which is that you can always hope for the best, but you need to prepare for the worst, and that really kind of defined us over the past year,” Kelly said.

Brokerage 396

More Trending

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Real’s latest roster addition is the 150-agent ROVI Homes

Housing Wire

Recruitment efforts have been a mainstay of The Real Brokerage ‘s growth efforts in 2024. And the digital brokerage platform continues to grow this week with another affiliation. Real announced Wednesday the affiliation of ROVI Homes , a brokerage operating in the New England states of Massachusetts , Connecticut and Rhode Island , as well as Sarasota, Florida.

Agents 397
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When Will Mortgage Rates Come Down?

Keeping Current Matters

One of the biggest questions on everyone’s minds right now is: when will mortgage rates come down?

Mortgages 305
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Nearly two dozen plaintiffs added to Batton 2 commission lawsuit

Housing Wire

The National Association of Realtors (NAR) may have had its home seller commission lawsuit settlement agreement approved , but that does not mean it is free from the homebuyer commission lawsuits. Last week, as Judge Stephen R. Bough was issuing his final approval of NAR’s settlement, the plaintiffs in the Batton 2 homebuyer commission suit filed their second amended complaint.

Agents 396
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Realtor.com CEO on fighting ‘the right way,’ growth, and the CCP

Real Estate News

Damian Eales sees Zillow as both a top competitor and an important partner, and explains why he has continued to “call out” Homes.com.

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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Rate hires Connie Lindsay as SVP of mortgage lending in Washington

Housing Wire

Top 10 mortgage lender Rate — previously known as Guaranteed Rate — announced a new promotion on Wednesday. The company named veteran mortgage professional Connie Lindsay as its senior vice president of mortgage lending in Washington state. Lindsay is the latest addition to Rate’s evolving leadership team of experienced executives. She joins the company’s leadership team to further its presence and performance in the Washington market.

Lending 397
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Staging a Bedroom: Design Tips to Help You Get the Offer of Your Dreams

HomeLight

If you’re looking to receive top dollar from your home, have a speedier sale with less time on the market , and appeal to more buyers online and at showings, you should strongly consider staging your home. Especially when it’s the primary bedroom, this can help nudge buyers toward an offer. Here’s what you need to know about staging a bedroom. Find an Agent Who Can Help You Stage Your Home An experienced agent will understand the value of staging, provide DIY tips, and refer you to the best stag

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Connecticut, New Jersey lead the nation for home equity growth

Housing Wire

Rising home prices were a stressor for buyers who wanted to enter the real estate market in 2024. But some existing homeowners and investors may feel differently as a trend of home equity growth was found across 45 states. Home equity solutions provider Unison released its 2024 Home Equity Report on Tuesdsay. The report surveys home equity growth trends on a regional and national basis, tapping into data from the Case-Shiller Index and Federal Reserve to determine price increases and equity leve

Equity 397
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Newsmaker Spotlight: Ayoub Rabah on Trailblazing Through Real Estate

RIS Media

Ayoub Rabah, regional vice president of the Midwest for Coldwell Bank Realty, was named one of RISMedia’s 2024 Real Estate Newsmakers earlier this year. His commitment to diversity, equity, and inclusion (DEI) principles—including founding Coldwell Banker’s DEI council and organizing “Agents of Change” events—earned him a spot in the Trailblazer category.

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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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Cyberattacks using gen AI on the rise, experts warn

Housing Wire

Cyberattacks using gen AI are on the rise, experts warn, and title companies, lenders and real estate firms are all in the crosshairs. On Tuesday, the FBI released a public service announcement warning that bad actors are now enlisting gen AI to commit more sophisticated forms of financial fraud. This is deja vu all over again for many in housing as last year in November Mr.

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Park Slope Studio With Herringbone Floors, Art Deco Bath Asks $450K

Brownstoner

In an Art Deco building close to Prospect Park, this studio offers attractive 1930s-era original details, a foyer, and separate kitchen. Located on the fifth floor of a six-story, 94-unit elevator building at 140 8th Avenue, the unit comes with herringbone wood floors, some interesting kitchen tile, and a stylish… Read More > The post Park Slope Studio With Herringbone Floors, Art Deco Bath Asks $450K appeared first on Brownstoner.

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NAR settlement faces another legal appeal

Housing Wire

Judge Stephen R. Bough’s ruling that granted final approval to the National Association of Realtors ‘ (NAR) commission lawsuit settlement agreement is facing yet another appeal. On Tuesday, Robert Friedman filed an appeal of Bough’s ruling with the Eighth Circuit Court of Appeals. Friedman had previously filed a copycat commission lawsuit in New York in December 2023, but he voluntarily dismissed it a month later.

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A United Journey: Setting the Stage for Real Estate Success

RIS Media

Above, left, Nieke Valadez and Luna Zenati Luna Zenati Co-Founder Nieke Valadez Co-Founder REAL Dallas Properties and Management Dallas, Texas [link] Region served: Dallas-Fort Worth Years in real estate: Luna: 10; Nieke: 10 Number of offices: 1 Number of agents: 70 Key to continued growth and success: Keeping the culture of our team together and… The post A United Journey: Setting the Stage for Real Estate Success appeared first on RISMedia.

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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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Regulatory agencies issue statement on elder financial exploitation

Housing Wire

A coalition of six federal regulatory agencies, along with state financial regulators, have issued an interagency statement on the realities of elder financial exploitation (EFE) and its potential economic impacts on older Americans. The federal regulators that stamped their names on document include the Consumer Financial Protection Bureau (CFPB), the Federal Reserve Board of Governors, the Federal Deposit Insurance Corp.

Lending 360
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Reliance Unveils White Paper Showcasing SEO Growth Success

RIS Media

Reliance has released a new white paper that highlights the remarkable SEO growth experienced by its clients over the past year. The white paper outlines case studies from real estate brokerages that have seen double- to triple-digit increases in website traffic, clicks, impressions and leads following the implementation of Reliance’s newly upgraded SEO platform.

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Mortgage delinquencies are rising. FHA borrowers are feeling the impact

Housing Wire

After hitting a historic low point in 2023, mortgage delinquency rates have been climbing rapidly in recent quarters, particularly within the Federal Housing Administration (FHA) portfolio. The shift is being driven by a combination of factors, including macroeconomic pressures, the impact of natural disasters, and rising property insurance premiums and taxes.

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The Biggest Mistake Agents Make in Their CRM

BAM Media

Be part of real estate’s most anticipated event of the year — the BAMMYs ! Cast your votes live on December 11 to crown the most unforgettable real estate content of 2024, and don’t miss Neel Dhingra’s keynote, Content to Clients: The New 2025 Playbook for Social. Register NOW to level up your social for the year ahead! The traditional real estate journey often ends with a handshake, a closing photo, and a tag in your CRM: “past client.

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The Broker Action Plan for the Post-NAR Lawsuit Landscape

Now more than ever, brokers need to provide agents with the right tools, strategies, and training to effectively demonstrate their expertise, negotiate successfully, and foster strong client relationships. So – what should brokers do to ensure this? Invest in the right technology, continuous education, and innovative marketing strategies that empower agents to stand out in a crowded marketplace.

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Real Housewives star Gina Kirschenheiter joins eXp Realty

Inman

EXp Realty has secured another headline-making recruit, with "Real Housewives of Orange County" star Gina Kirschenheiter and her partner, Travis Mullen, joining the company as team leaders of The Gated Group.

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How to Sell My House Fast in Allentown: Cash Offer Options

HomeLight

Are you an Allentown homeowner seeking strategies to sell your house fast? Whether your rapid move is due to sudden life changes or previously planned circumstances, shifting factors can often dictate a need for speed in the real estate market. This guide was crafted specifically for homeowners like you, outlining effective and approachable strategies to fast-track the selling process in the Keystone State.

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Fox News star Sean Hannity buys $23.5M Florida oceanfront estate

Inman

The estate -- built around 1990 -- has undergone extensive renovations after being purchased for $18 million in 2021, but local real estate agents say that some might consider the home a teardown and opt to raze it to make way for something more modern and imposing, "The WSJ" reported.

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Brand Heartache: When Logo Changes Break Hearts

1000Watt

Imagine if the Vatican announced they were modernizing the cross into a minimalist geometric shape, or if Buddhism’s Dharma Wheel were simplified into a basic circle with spokes. God help them. While not as ancient as religious symbols, brand marks occupy an equally powerful space in modern life. We see their influence not only in how they guide our purchase choices, but in the visceral reactions that erupt when beloved symbols change.

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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.