Tue.Jan 16, 2024

article thumbnail

Here’s how to keep your marketing emails out of the SPAM box

Housing Wire

In October, Google announced coming changes to their email deliverability policy. Other providers like Yahoo and AOL have made similar announcements and will tighten their SPAM filters. The changes are set to take effect in February. If you’re currently using email as a form of marketing , staying abreast of these changes and adjusting your strategy accordingly will keep you out of the spam box.

Marketing 435
article thumbnail

Why You May Want To Seriously Consider a Newly Built Home

Keeping Current Matters

Are you putting off your plans to sell because you’re worried you won’t be able to find a home you like when you move?

345
345
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Empty-nesters own twice as many large homes as millennials with children

Housing Wire

Empty-nester baby boomers own roughly twice as many of the nation’s three-bedroom-plus homes as millennials with children, according to a report from Redfin published on Tuesday. The report is based on a Redfin analysis of U.S. Census data from 2022, that breaks down the share of three-bedroom-plus homes owned and occupied by each generation, by household type and size.

Equity 493
article thumbnail

Empty nesters are holding on to their big homes

Real Estate News

Baby boomer households without children own nearly 3 in 10 homes with 3+ bedrooms — millennials with children own half that amount.

284
284
article thumbnail

The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

article thumbnail

Signs point to more inventory this spring: Altos

Housing Wire

The U.S. real estate housing market signals have been gradually building for a couple of months. Home sellers are starting to ease back into the market, new listings are finally exceeding the levels of a year ago. As a result, we’re starting to see slightly more available supply of homes on the market. This is an expansion of the market from incredibly restricted levels last year.

Sales 482
article thumbnail

Nevada joins growing list of states hit with compensation lawsuits

Real Estate News

This new class action case focuses on NAR and state associations but does not name any real estate brokerages.

Brokerage 232

More Trending

article thumbnail

Trends 2024: The 4 types of agents, and why they matter

Real Estate News

Identifying and understanding their agents’ strengths can help teams and firms align their business models accordingly, increasing success.

Agents 226
article thumbnail

2024 will see increased real estate agent mobility: Relitix

Housing Wire

After a multi-year decline in agent movement between brokerages , Relitix ’s Agent Movement Index shows a clear bottoming out in early fall of 2023 and increased real estate agent mobility as we move into 2024. “We can definitely call a bottom to the decline in agent movement,” said Rob Keefe, Relitix founder and president. “Agents will begin moving more between brokerages in 2024 as the market begins to normalize.

Agents 476
article thumbnail

More brokerages added to Bay Area commissions lawsuit

Real Estate News

Five additional firms, including Pacific Northwest powerhouse Windermere, join the growing list of defendants named in a Northern California case.

Brokerage 213
article thumbnail

Five additional brokerages named in California’s commission lawsuit

Housing Wire

Northern California’s copycat commission lawsuit , known as Grace after its lead plaintiffs, has gained five additional defendants. In an amended complaint filed on Friday, the plaintiffs’ counsel named Vanguard Properties , Twin Oaks Real Estate , Windermere Real Estate Services Company , Rapisdara & Fox and Realty One Group , as additional defendants in the antitrust suit.

Brokerage 475
article thumbnail

Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

article thumbnail

2023 Was About Using AI. 2024 Is About Using It Better: Mosaik CEO

Inman

Ahead of Inman Connect New York 2024, Mosaik founder and CEO Sheila Reddy talks about the future of artificial intelligence and how it can revolutionize the agent experience.

Agents 197
article thumbnail

Fix-and-flip lender Anchor Loans launches TPO channel

Housing Wire

California-based fix-and-flip lender Anchor Loans launched a third-party originator (TPO) channel to serve mortgage brokers, banks, private and non-qualified mortgage (non-QM) lenders and other referral partners whose clients are home builders, developers and investors. Anchor Loans’ TPO channel will provide residential business purpose loan products – including bridge , fix and flip, ground-up construction and rental investor loans with debt service coverage ratio (DSCR), the firm said in a rel

Loans 468
article thumbnail

9 must-do moves to dodge the agent exodus

Inman

If you want to be a top-performing agent in 2024 — one who stays for the long haul — prioritize skill development to best adapt to the changing market, author and coach Darryl Davis writes.

Agents 190
article thumbnail

Reverse mortgages can help with long-term care, but knowledge is key

Housing Wire

A reverse mortgage may be a viable financial instrument to help pay for older Americans’ long-term care priorities, but they — and their implications on entitlement eligibility — need to be fully considered. This is according to a new column at MarketWatch , comparing reverse mortgage product features to other potential options and enlisting commentary from an eldercare attorney.

Mortgages 468
article thumbnail

Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

article thumbnail

Riding a Golden Globes high, Emma Stone lists LA house for $3.995M

Inman

The actor, who recently won a Golden Globe for her performance in Yorgos Lanthimos' "Poor Things," is selling a gated, Spanish-style home in LA's Comstock Hills neighborhood.

173
173
article thumbnail

Ginnie Mae to explore new reverse mortgage-backed security product

Housing Wire

Ginnie Mae intends to develop a new reverse mortgage-backed security product enabling the acquisition of loans from an HMBS pool above the existing 98% maximum claim amount (MCA) requirement, according to a new announcement. Released on Tuesday morning, the move is a further attempt to address the well-documented liquidity challenges that have been plaguing the reverse mortgage business for most of the past year, stemming from the late 2022 bankruptcy of Reverse Mortgage Funding (RMF), the run-u

Mortgages 459
article thumbnail

Ariana Grande sells Hollywood Hills pad to Bad Bunny at a loss

Inman

The pop star sold the secluded home to Bad Bunny in an off-market deal for $8.3 million, well below the $8.9 million she paid for it in 2021.

Marketing 166
article thumbnail

Realcomp MLS agents now have access to CubiCasa

Housing Wire

The services of Finnish digital floor plan firm CubiCasa are now available subscribers of yet another multiple listing services. Realcomp MLS announced last Wednesday that its users now had free access to CubiCasa through an alliance with the proptech company. Agents and brokers who subscribe to the Michigan-based MLS will receive free customizable floor plans for properties up to 5,000 square feet that include room dimensions and total square footage and a 20% discount on optional add-ons inclu

MLS 459
article thumbnail

Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

article thumbnail

Office buildings are at ‘the beginning of a crisis’

Inman

Landlords are confronting the fact that their commercial real estate holdings are becoming increasingly obsolete.

article thumbnail

Mobile app for Optimal Blue PPE allows loan officers access to scenario pricing anywhere

Housing Wire

Optimal Blue ’s newly launched mobile app for the Optimal Blue PPE – one of the industry’s most widely used product, pricing and eligibility engine – gives loan officers full product and search capabilities from their mobile phones. By giving loan officers the flexibility to access scenario pricing from any location, the Optimal Blue mobile app is expected to help with timely and borrower conversations, the company said.

article thumbnail

New LA community Nelavida debuts its luxury starter homes

Inman

LA-based boutique firm ACME Real Estate has partnered with award-winning builder Comstock to launch Nelavida. ACME is in charge of sales and design direction.

Design 158
article thumbnail

AIME’s CEO Katie Sweeney to step down and take helm of Broker Action Coalition

Housing Wire

When the Association of Independent Mortgage Experts (AIME)’s CEO Katie Sweeney established Broker Action Coalition (BAC) – AIME’s grassroots network that initiates communications between mortgage brokers and their legislators – in 2022, it was initially to gauge the industry’s appetite for advocacy and reform. “Part of the goal of the association was to make sure that we were diversifying our areas of focus and creating influence across the industry in a variety of spaces, with advocacy being t

Finance 448
article thumbnail

The Broker Action Plan for the Post-NAR Lawsuit Landscape

Now more than ever, brokers need to provide agents with the right tools, strategies, and training to effectively demonstrate their expertise, negotiate successfully, and foster strong client relationships. So – what should brokers do to ensure this? Invest in the right technology, continuous education, and innovative marketing strategies that empower agents to stand out in a crowded marketplace.

article thumbnail

10 things to do right now, so you’re not in the next wave of agent exits

Inman

Team leader Carl Medford and his regional leadership mastermind have developed these 10 strategies to help you return to the fundamentals so that you're ready to take on the challenges and opportunities that 2024 has in store.

Agents 141
article thumbnail

Fed Governor Offers Optimistic View of Rate Cuts, Economy in 2024

RIS Media

In a speech sponsored by the think tank Brookings Institution, Federal Reserve Governor Chris Waller said he feels more confident and optimistic about the path of the economy than he has in the last three years, and painted a mostly rosy picture of the economy and the path for rate cuts in 2024. Waller is… The post Fed Governor Offers Optimistic View of Rate Cuts, Economy in 2024 appeared first on RISMedia.

article thumbnail

NFX leads $80M round for Overmoon’s vacation home fintech

Inman

Overmoon, a company in the increasingly popular vacation rental market, is off to a stellar start in 2024, having secured $80 million in debt and equity funding to launch their tech-enabled solution for owners of vacation rentals, or those who inspire to be.

Equity 132
article thumbnail

Replacing Her HUGE W2 Salary in Just 3 Years w/ “Negative” Equity Rentals

Bigger Pockets

How much passive income would you need to quit your job? How many rental properties would you have to buy?

Equity 128
article thumbnail

Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

article thumbnail

Why Buyers Are Turning to Homes with Dopamine-Inducing Decor

Sotheby's International Real Estate

Jason Friedman and Ruby Friedman – Daniel Gale Sotheby’s International Realty Dopamine increases your happiness, alertness, concentration, and motivation. The best part? With the right stimulus, your brain manufactures it for you. That’s why dopamine decor has become such a popular and powerful aesthetic when furnishing the home. Following the trend of “dopamine dressing” in fashion—where colors and textures can help activate the “feel-good neurotransmitter” in the brain—dopamine dec

Design 127
article thumbnail

How Millennials are Feeling About the 2024 Housing Market

RIS Media

A big conversation amongst the real estate struggles of recent years has been the barrier of millennials to break into the housing market and become first-time homebuyers. Despite 48% of millennials feeling homeownership isn’t affordable with current market issues, 78% still feel purchasing a home is part of the American dream, according to a new… The post How Millennials are Feeling About the 2024 Housing Market appeared first on RISMedia.

Marketing 126
article thumbnail

Single-Family Permits Down in November 2023

Eye on Housing

Over the first eleven months of 2023, the total number of single-family permits issued year-to-date (YTD) nationwide reached 843,654. On a year-over-year (YoY) basis, this is 8.5% below the November 2022 level of 921,626. Year-to-date ending in November, single-family permits declined in all four regions. The range of permit decline spanned 6.8% in the South to 12.6% in the West.

article thumbnail

HomeSmart Heritage Joins HomeSmart Professionals Real Estate

RIS Media

In a strategic move to enhance support for its agents and thrive in today’s dynamic real estate market, HomeSmart Heritage of Fall River, Massachusetts, has officially joined HomeSmart Professionals Real Estate. Serving the Rhode Island, Massachusetts and Connecticut markets, this expansion marks a significant milestone for HomeSmart Professionals, paving the way for increased success and… The post HomeSmart Heritage Joins HomeSmart Professionals Real Estate appeared first on RISMedi

Agents 119
article thumbnail

Boldtrail Backoffice - Take The Quiz to See What Package Is Right For You

BoldTrail BackOffice provides a single, streamlined solution to manage agent onboarding and billing and commission tracking and disbursements, along with agent management, reporting, and accounting - so your brokerage can run smoothly & profitably. Our #1-rated back office solutions have exactly what your business needs to deliver a seamless experience for your clients and your team.