Wed.Feb 12, 2025

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Redfin to lay off 450 employees in its rental division

Housing Wire

Redfin has announced yet another round of layoffs. According to a document filed with the Securities and Exchange Commission Tuesday evening, Redfin will be cutting 450 employees from its rental division. This announcement came just hours after Zillow announced a syndication deal with Redfin for its rental listings on its Q4 2024 earnings call with investors.

Investor 430
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Investor who worked with Fox & Friends host sentenced for fraud

Inman

Bert Whalen was ordered to serve over 3 years in prison for his role in a scheme to sell hundreds of dilapidated homes to rookie investors, working at times with a former host of Fox & Friends.

Investor 143
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12 real estate thank you note templates to dazzle your clients

Housing Wire

Real estate thank you notes are an easy, underutilized tool in the real estate world. With so many aspects of our lives and businesses going virtual, a snail mail thank you note is more impactful and memorable than ever before. It adds a personal touch and makes me stand out from all the other agents out there. Ive used thank you notes in my business for over a decade and even received referrals from people Ive met at networking events because they were so impressed by my immediate follow-up not

Agents 359
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Rising inflation dims hopes for mortgage rate relief

Real Estate News

The latest CPI data suggests rates will remain elevated heading into the spring shopping season, and some analysts now expect just one rate cut this year.

Mortgages 273
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The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

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RedKey Realty Leaders expand in St. Louis with addition of Circa Properties

Housing Wire

RedKey Realty Leaders , an independent agency based in St. Louis , recently announced a major expansion move. The company added Circa Properties , another boutique brokerage with a strong local presence, but the merger is more about alignment than anything else, according to RedKey leaders. RedKey Realty is the top independent real estate agency in St.

Brokerage 366

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What’s the fuss over Realtor-owned MLSs opening the door to all agents?

Housing Wire

In some states, the door has been open for many years to real estate agents who want to access their local MLS without being a Realtor. But controversy has been rising of late after actions by associations in Phoenix and Austin. (Image generated by AI through Midjourney) In 1994, the National Association of Realtors (NAR) amended its national policy for multiple listing services (MLSs), allowing local Realtor boards and associations to decide whether they wanted to allow non-Realtors to subscrib

MLS 345
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Affordable Housing Lottery Opens for $1,537 Units at Greenpoint Waterfront Towers

Brownstoner

An affordable housing lottery has launched for 251 apartments in a two-building complex in Greenpoint dubbed The Riverie. Located on the banks of the East River, right behind the Greenpoint Ferry Terminal, the development is the latest Greenpoint tower to replace low-slung industrial brick warehouses. Australian-based Lendlease, the owners of The… Read More > The post Affordable Housing Lottery Opens for $1,537 Units at Greenpoint Waterfront Towers appeared first on Brownstoner.

Banks 119
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loanDepot enhances home equity access with two new product options

Housing Wire

California-based mortgage lender loanDepot on Wednesday announced the expansion of its equityFREEDOM portfolio to provide nearly 50 million U.S. homeowners with access to their tappable home equity. The expansion adds 10- and 30-year fixed-term options to the companys existing 20-year fixed-rate home equity loan, which the company has designed as complements to its first-lien and second-lien home equity lines of credit ( HELOCs ).

Equity 370
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Helping Buyers Avoid the ‘House-Poor Trap’: A Guide

RIS Media

Buying a home is one of the most significant financial decisions most people will make in their lifetime. Yet, many buyers find themselves becoming house poor after achieving this American Dream. Nearly three in 10, or 27.4%, U.S. homeowners with a mortgage are house rich, cash pooror house poor, meaning they spend more than 30%… The post Helping Buyers Avoid the House-Poor Trap: A Guide appeared first on RISMedia.

Mortgages 107
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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Slightly lower mortgage rates fuels strong refi activity

Housing Wire

Mortgage applications increased 2.3% on a seasonally adjusted basis in the latest MBA survey. This follows the prior week’s 12% increase in refinance applications, which marked the strongest refi week in months. The Mortgage Bankers Association ‘s market composite index increased 6% on an unadjusted basis compared with the previous week.

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Breaking Into the Market: Smart Moves for First-Time Buyers

Keeping Current Matters

If you’re like a lot of aspiring homebuyers, there’s a major hurdle standing in your way — the cost of living.

Marketing 251
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Julie Kheyfets on home renovation trends: Demand is approaching 2022 levels

Housing Wire

In this week’s episode of the Top of Mind podcast , host Mike Simonsen is joined by Block Renovation CEO Julie Kheyfets. The duo explore current and upcoming trends in the home renovation market. This interview has been edited for length and clarity. To start the conversation, Simonsen and Kheyfets dive into what Block Renovation offers to homebuyers.

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Who Explains the Rates Better: Jerome Powell or Elon Musk?

BAM Media

“Mortgage rates arent going anywhere.” That was the underlying message from Fed Chair Jerome Powell during his latest Monetary Policy Report to Congress. As homebuyers and real estate professionals anxiously watch for signs of relief, Powells testimony before the Senate Banking Committee made one thing clear: the Federal Reserve isnt in a rush to cut ratesand even when it does, the housing markets biggest challenges wont disappear overnight.

Banks 108
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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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The playbook for a rookie loan officer: What I’m telling my son before his first year

Housing Wire

Entering the mortgage industry as a loan officer can be both exciting and overwhelming. With a 100% commission-based structure, success isnt guaranteed its earned. The first year is crucial for developing the habits, relationships, and skills that lay the foundation for long-term success. Ive spent years in the industry , and as my son prepares to take his NMLS exam, these are the key expectations I will share with him to navigate his first year in the business. 1.

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Park Slope Duplex With Lavish Woodwork, Mantels, Stained Glass Asks $2.5 Million

Brownstoner

The details are impressive, and the price for this two-bedroom co-op is rather grand as well. With high ceilings, plasterwork, stained glass, and built-ins, it is one of two units in an early 20th century limestone at 549 1st Street. Built as a single-family circa 1901, the house is one of… Read More > The post Park Slope Duplex With Lavish Woodwork, Mantels, Stained Glass Asks $2.5 Million appeared first on Brownstoner.

As-is 96
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Should You Interview Multiple Real Estate Agents? (Maybe… but Maybe Not)

Lighter Side of Real Estate

Buying or selling a home is one of the biggest financial transactions most people will ever make. With so much on the line, it only makes sense to carefully consider who you hire to guide you through the process. After all, a great agent can make all the difference when it comes to pricing, marketing, negotiations, and ultimately, getting the best outcome.

Agents 75
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Logic and emotion: 2 approaches that get buyers off the fence 

Inman

When agents master the balance between logic and emotion, they stop feeling like salespeople and start acting like trusted advisors, coach Darryl Davis writes.

Agents 107
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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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One Agent’s Cunning Open House Tactics to Close Down the Competition

RIS Media

While smiles, courtesy and friendliness are an agents calling cards with everyone, lets be real about the residential real estate business. While it may not be purely a cutthroat calling, there are no nice tries for buyers. Your client either captures the flag with a winning bid for a home or you trudge back to… The post One Agents Cunning Open House Tactics to Close Down the Competition appeared first on RISMedia.

Closing 99
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Shorter, More Affordable Arrow Linen Build in Park Slope Passes Council Committees

Brownstoner

After more than a year of packed hearings and heated debates spotlighting tensions around how to move forward with development in Brooklyn and beyond, a compromise has been reached on the proposed Arrow Linen rezoning in Park Slope. The new deal, announced today at two City Council committee meetings, will… Read More > The post Shorter, More Affordable Arrow Linen Build in Park Slope Passes Council Committees appeared first on Brownstoner.

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Thoughts on Leadership: Lessons from Virginia Beach and the Military Mindset

RIS Media

Earlier today, I spent two hours with the BHHS RW Towne Realty Leadership team, diving into a critical conversation on recruiting and retentiona topic at the heart of building and sustaining high-performing teams. Our discussion reinforced a fundamental truth: great leadership, whether in real estate or the military, is built on strategy, discipline, and adaptability.… The post Thoughts on Leadership: Lessons from Virginia Beach and the Military Mindset appeared first on RISMedia.

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Barbara Corcoran’s No-BS Take on the Housing Market

BAM Media

The U.S. housing market isnt bouncing back just yetat least, not according to real estate mogul Barbara Corcoran. Despite a recent dip in mortgage rates, Corcoran insists the market remains difficult, with sellers staying put and buyers struggling to find affordable options. Read on for the hot takes. A Difficult Market for Buyers Corcoran doesn’t sugarcoat the reality of todays housing market: No one wants to move and [there are] fewer houses to choose from at higher rates.

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The Broker Action Plan for the Post-NAR Lawsuit Landscape

Now more than ever, brokers need to provide agents with the right tools, strategies, and training to effectively demonstrate their expertise, negotiate successfully, and foster strong client relationships. So – what should brokers do to ensure this? Invest in the right technology, continuous education, and innovative marketing strategies that empower agents to stand out in a crowded marketplace.

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Windermere reinforces DEI pledge with appointment of new director

Inman

Brooks Glenn will serve as the Seattle-based brokerage's diversity, equity and inclusion director. President OB Jacobi said Windermere "feels strongly" that now is the time to bolster DEI efforts.

Equity 158
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3 Ways to Boost Your Local Community Exposure

RIS Media

Real estate business success often results in part from simple actions that accumulate in the bank over time. Building goodwill in your local community can be an important part of that equation so be sure to get out there and mingle and be a part of your city or towns events. Sometimes the best exposure… The post 3 Ways to Boost Your Local Community Exposure appeared first on RISMedia.

Banks 76
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What’s one thing you would tell yourself as a new agent? Pulse

Inman

If you could go back and talk to young you, would you give yourself business advice, a word of warning or a little kindness?

Agents 158
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Refinance Applications Reach Highest Point Since October

RIS Media

With mortgage rates still hovering at recent lows, this week saw another increase in mortgage applications, increasing 2.3% from last weeks increase of 2.2%, according to the latest Weekly Mortgage Applications Survey from the Mortgage Bankers Associations (MBA) for the week ending February 7, 2025. Mortgage rates moved slightly lower last week, which led to… The post Refinance Applications Reach Highest Point Since October appeared first on RISMedia.

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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.