Fri.Feb 09, 2024

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The 22 must-have real estate marketing tools for 2024

Housing Wire

Vetted by HousingWire | Our editors independently review the products we recommend. When you buy through our links, we may earn a commission. Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. Equipped with the right real estate marketing tools, you’ll save time, scale faster, and attract more clients — all without having to learn 40 new complic

Marketing 475
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Brokerage leaders are feeling better about 2024

Real Estate News

A survey of leaders found greater optimism compared to a year ago, but many are concerned about recruiting, profits and commission lawsuits in the year ahead.

Brokerage 275
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CoStar’s billion-dollar marketing spend to include four Super Bowl ads

Housing Wire

The portal wars are heating up. In an attempt to reach residential listing portal supremacy, CoStar Group (the parent company of Apartments.com and Homes.com ) will air four advertisements during this Sunday’s broadcast of Super Bowl LVIII between the San Francisco 49ers and the Kansas City Chiefs. “The Super Bowl is a deep part of American culture and it grabs a disproportionate share of everyone’s mind,” Andy Florance , the CEO of CoStar Group, said.

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Winning Plays for Buying a Home in Today’s Market [INFOGRAPHIC]

Keeping Current Matters

In today's housing market, you can still come out on top if you have the right team and plan.

Marketing 316
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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Federal judge says suit against UWM’s ‘All-In’ initiative should be dismissed

Housing Wire

A lawsuit against the “ All-In” initiative at United Wholesale Mortgage (UWM) should be dismissed, a federal judge said, citing inadequate evidence to prove accusations against the lender. Florida-based Okavage Group sued UWM in April 2021, following the lender’s announcement of an ultimatum that the wholesale lender will no longer partner with brokers who also work with Rocket Mortgage or Fairway Independent Mortgage Corp.

Lending 447
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Consumer sentiment up as mortgage rate optimism hits record high

Real Estate News

Fannie Mae’s monthly survey found that, for the first time, a greater share of consumers expects rates to fall in the next 12 months.

Mortgages 262

More Trending

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7 new real estate books that should be on your reading list

Inman

Whether looking for advice as a new agent, as a real estate investor, or as a seasoned agent, these seven new releases by established industry names can offer a lending hand when it comes to pushing your business to the next level.

Lending 195
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Mortgage credit availability increased in January: MBA

Housing Wire

The availability of mortgage credit increased in January, according to a report issued by the Mortgage Bankers Association (MBA) based on data sourced from ICE Mortgage Technology. The MBA’s Mortgage Credit Availability Index (MCAI) increased in January to 92.7, or by 0.7% over December’s figure, based on initial benchmarking of the index to 100 in 2012.

Mortgages 455
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Top NYC team leaves Compass for new Side venture

Inman

As the Belisario Cruz Reyn Team, the group was fourth overall on the list of New York’s real estate teams with over 20 agents, with $155 million in sales volume.

Agents 191
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Anywhere Real Estate appoints new board member

Housing Wire

Anywhere Real Estate named Joseph Z. Lenz to its board of directors, the company announced on Thursday. The appointment will be effective starting Feb. 13, 2024. Lenz currently serves as managing director and co-head of research for credit solutions at TPG Angelo Gordon , a prominent global asset manager with more than $200 billion in assets. As a result, the Anywhere board will expand from 12 to 13 directors under the helm of Chairman Michael J.

Investor 434
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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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Anywhere expands board with investment firm leader Joseph Lenz

Inman

Joseph Lenz is a managing director and co-head of research at TPG Angelo Gordon. He becomes the 13th member of Anywhere's board this week after the franchising giant added a seat.

Brokerage 175
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CFPB settles decade-old foreclosure relief scam enforcement suit

Housing Wire

The Consumer Financial Protection Bureau (CFPB) on Friday announced that it has reached a settlement with four attorneys and their company, Consumer First Legal Group , over a long-running enforcement case regarding what the bureau called a foreclosure relief scam. Consumer First Legal Group and four attorneys — Thomas G. Macey, Jeffrey J. Aleman, Jason Searns and Harold E.

Mortgages 445
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Need a roomie? Zillow now allows you to list single rooms for rent

Inman

Landlords now have the ability to list single rooms for rent on Zillow, as affordability concerns relegate more renters to living with roommates.

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Reverse mortgage originators report good starts to 2024 business

Housing Wire

Last year was a challenging one for reverse mortgage business activity, and it likely hit no one harder than the industry’s front-line loan originators. After enduring challenges stemming from higher interest rates, stricter qualifications and broader industry consolidation, loan officers seem to be optimistic about how things have progressed in the early portion of 2024.

Mortgages 450
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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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Take charge of the next era of real estate at Inman Connect Las Vegas

Inman

A new era in real estate is unfolding. Inman Connect Las Vegas is where the most powerful voices in the industry are coming together to create change.

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Pressure on lot supply eased last year: Zonda

Housing Wire

Thanks to a slower rate of housing starts , there were more lots available in the fourth quarter of 2023 compared to a year earlier, according to Zonda ’s New Home Lot Supply Index. Lot inventory tightened on a quarterly basis, however, a signal of rising builder activity. Year over year, the index rose by 25.1% to reach a reading of 61.9, but Zonda noted that the national market remains “significantly undersupplied.

Land 448
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More commission suit fallout: Inman’s Top 5 stories of the week

Inman

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.

Brokerage 176
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Mr. Cooper delivers $500M profit in 2023, addresses Yellen’s concerns with nonbanks

Housing Wire

Mr. Cooper Group was profitable in 2023, a year marked by its acquisition of Home Point Capital and Roosevelt Management Co. , along with the fallout from a cyberattack. Mr. Cooper’s strong performance was mainly due to its servicing business, which benefited from a higher interest rate environment. During a call with analysts on Friday morning, company executives addressed some of the concerns raised by Treasury Secretary Janet Yellen, who said this week that U.S. regulators are monitori

Loans 430
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The Broker Action Plan for the Post-NAR Lawsuit Landscape

Now more than ever, brokers need to provide agents with the right tools, strategies, and training to effectively demonstrate their expertise, negotiate successfully, and foster strong client relationships. So – what should brokers do to ensure this? Invest in the right technology, continuous education, and innovative marketing strategies that empower agents to stand out in a crowded marketplace.

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Chad Roffers dishes on a Sotheby’s Concierge Auction record

Inman

The Sotheby's Concierge Auctions founder and CEO shared more about how the recent auction of "La Dune" went down, as well as key reasons why luxury agents turn to the brand to get a deal done.

Branding 158
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We Ranked Every NFL Team’s Real Estate Market and Found the Best Cash Flow Opportunities

Bigger Pockets

While we didn't get the matchup America wanted (Lions vs. Ravens), we do get to watch a 2020 rematch between the 49ers and the Chiefs. To prep for the game, we crunched the data on every team's real estate market and found which ones had the best potential for investors.

Marketing 133
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Is it real, or is it Bella Staging? Tech Review

Inman

The final word is that Bella Staging should be on your list when that next listing isn’t getting the attention that market conditions suggest it should.

Staging 170
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Seattle property taxes among top 5 most expensive in big U.S. cities

Seattle Times Real Estate

The median property tax paid by Seattle homeowners in 2022 was around $6,800. From 2010 to 2021, it rose a whopping 89%. Columnist Gene Balk digs into the data.

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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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SERHANT. launches in Orlando with The Home Squad

Inman

The 16-member team led by Sarah and Mark Raumaker closed $86 million in sales volume last year and has sold more than $260 million in sales volume since its founding in 2018.

Closing 153
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How Much Money Is Enough to Make You Happy? Most Americans Say $284,000, Others Say $1.2 Million

Bigger Pockets

In a recent survey, 67% of respondents said that their happiness hinged on their ability to pay bills on time. Another 45% said homeownership made them happy. Others said they needed $1 million in the bank to be secure. So what is the true cost of happiness, and how much does it take to really sit back and relax?

Banks 128
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Office space fallout raises more questions about regional banks

Inman

Regional banks are in the spotlight again as cracks begin to show in their balance sheets due to the ongoing distress in the commercial real estate sector.

Banks 161
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Consumer Sentiment at Highest Levels in Years

RIS Media

The latest Fannie Mae Home Purchase Sentiment Index® (HPSI) shows an increase of 3.5 points in January to 70.7, its highest level since March 2022. Overall, the full index is up 9.1 points year over year. The index and its assessment are based on the following components: Do respondents think now is a good time… The post Consumer Sentiment at Highest Levels in Years appeared first on RISMedia.

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Boldtrail Backoffice - Take The Quiz to See What Package Is Right For You

BoldTrail BackOffice provides a single, streamlined solution to manage agent onboarding and billing and commission tracking and disbursements, along with agent management, reporting, and accounting - so your brokerage can run smoothly & profitably. Our #1-rated back office solutions have exactly what your business needs to deliver a seamless experience for your clients and your team.

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2 multifamily operators settle in RealPage antitrust lawsuit

Inman

Pinnacle Property Management Services and AIR have settled with plaintiffs who accused them of increasing rent prices through collusion.

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How Often Do Pending Offers Fall Through When Selling a Home?

HomeLight

Selling your home can be an exciting time of hopeful anticipation — or a season of dreaded anxiety. You can experience both when waiting for a pending offer to pan out, causing you to wonder, “How often do pending offers fall through?” In this post, We’ll provide insights into the realities and risks that come with pending offers. We’ll also share expert tips from a recent HomeLight survey of over 1,000 top real estate agents.

Lending 116
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Which Local Markets Track National Trends the Most: Correlations of Metro Single-Family Permits to U.S. Data

Eye on Housing

New NAHB analysis of single-family permits shows which Metropolitan Statistical Areas (MSAs) have been trending in the same direction as U.S. single-family permits. Using single-family permits from 2012-2022, five-year and ten-year correlations are used to create an association index for each MSA that describes how similar, or dissimilar, particular MSAs are when compared to the national trend.

Marketing 115
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Working at Walmart Could Help Make You a Millionaire in Just a Few Years—Here’s How

Bigger Pockets

If you dream of becoming a real estate investor but work at Walmart, you could well be on your way to realizing your dream much sooner than you think.

Investor 127
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.