Fri.Dec 06, 2024

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Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)

Housing Wire

Vetted by HousingWire | Our editors independently review the products we recommend. When you buy through our links, we may earn a commission. Real estate agents often make the mistake of believing their clients will remember them forever but they dont. Its up to us as agents to stay engaged and stay in contact with our clients. Building on existing relationships is the quickest and easiest way to keep your pipeline filled with active buyers and sellers, so you dont have to worry about dry spel

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Why This Winter Is the Sweet Spot for Selling

Keeping Current Matters

Thinking about selling your house? Here are a few reasons why you may want to do it this season.

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eXp Realty adds rockstar agent Joshua Smith to its network

Housing Wire

Brokerage giant eXp Realty is adding a superstar agent to its ranks. The company announced the recruitment of Phoenix -based agent Joshua Smith, a high producer who closed 297 transactions in 2023. Smith is the latest addition to eXp Realty’s expanding global agent network. According to the brokerage, Smith has been a standout in the real estate business for 20 years.

Agents 396
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‘Unfiltered’: Which real estate companies are winning right now

Real Estate News

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The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

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Reflecting on the Hurricane Helene relief effort with Leigh Brown

Housing Wire

Real estate agents are no strangers to going out of their way to help their local communities. According to the National Association of Realtors (NAR) Community Aid and Real Estate (CARE) Report published in May, nearly 70% of all NAR members reported that they volunteered at least eight hours a month in 2023. Leigh Brown , the broker-owner of North Carolina -based One Community Real Estate , is one such Realtor with a penchant for volunteering.

Agents 370
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What a better-than-expected jobs report means for mortgage rates

Real Estate News

Mortgages 167

More Trending

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The mortgage industry has an age problem

Real Estate News

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Masiello plaintiff, Realty ONE Group seek to dismiss the brokerage from commission lawsuit

Housing Wire

The Masiello copycat commission lawsuit plaintiff and Realty ONE Group Arizona have filed a joint motion to dismiss the brokerage defendant from the suit with prejudice. The motion was filed on Thursday in U.S. District Court in Phoenix. According to the motion, the desire to dismiss the suit comes from Realty ONE Groups settlement in the Gibson suit , which was granted final approval in late October.

Brokerage 397
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Embattled sale-leaseback platform EasyKnock closes its doors

Inman

Facing lawsuits and enforcement actions by attorneys general in several states, the company said Thursday it would shut downabout two weeks after being sued by Connecticut's Attorney General.

Closing 153
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NYC council approves sweeping plan that includes 82,000 homes

Housing Wire

The New York City Council this week narrowly passed a housing plan backed by Mayor Eric Adams (D) known as City of Yes, which calls for the construction of 82,000 new homes over the next 15 years in the Big Apple. The passage of the plan has been characterized as some of the citys most significant strides in decades to address its housing crisis. But the plan backed by a mayor who is currently embroiled in a high-profile legal case in which the U.S.

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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Hiring slows and unemployment rises, boosting odds of Fed rate cut

Inman

Employers added 227,000 workers to their payrolls in November, but with 7.1 million Americans out of work the unemployment rate is back up to 4.2 percent.

Mortgages 152
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Reverse pro turned customer shares insights gained from the other side of the table

Housing Wire

Tim Nelson, reverse department manager at VIP Mortgage , is a 35-year veteran of the mortgage business, and he has been solely focused on reverse mortgages for the past 15 years. Nelson recently sat down with HousingWire s Reverse Mortgage Daily (RMD) to share perspectives on what it was like to move from being a reverse mortgage industry professional to a customer.

Loans 370
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Get ready for ‘the Costco door,’ a Mormon trend set to sweep the US

Inman

We already have Mormon moms to thank for the resurgence of Stanley cups, and now they're putting another trend on the map the Costco door. The Costco door is a 3-by-3-foot ground-level door that connects the garage and pantry.

Design 143
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November jobs report shows a still-strong labor market

Housing Wire

The U.S. job market performed better than expected in November, gaining 227,000 nonfarm payroll jobs from a month prior according to data released Friday by the U.S. Bureau of Labor Statistics (BLS), sending mixed messages ahead of the Federal Reserve ‘s meeting next week. Todays report shows a strong labor market, but the employment picture has been a little bumpy over the past few months, as weather events and large labor strikes have complicated the outlook, Lisa Sturtevant, the chief

Marketing 418
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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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Aquisitions, appeals, approvals: Inman’s Top 5 stories of the week

Inman

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.

Brokerage 141
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Mortgage rates fall on jobs week data

Housing Wire

Mortgage rates fell this week and they are now far from the levels widely discussed after the election. With the final jobs report for 2024, mortgage rates made a nice move lower today, and its been a positive story this week. We discussed this possibility in last weeks Housing Market Tracker : Will there be a Santa Claus rally in mortgage rates? Economic data has played a significant role in the market, unlike speculative theories.

Mortgages 468
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Tap into the power of social media for authentic connections

Inman

Rick Guerrero interviews mortgage pro and social media expert Kayla Kallender about the impact social media marketing can have in growing a business.

Mortgages 137
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UWM boosts unsecured debt offering to $800M

Housing Wire

UWM Holdings Corp., the parent company of leading U.S. mortgage lender United Wholesale Mortgage (UWM), has raised $800 million through an unsecured debt offering, a 60% increase from its initial plan. The offering, targeted at qualified investors, priced at 6.625% with senior notes due in 2030. These notes are guaranteed on a senior unsecured basis by UWM and share equal payment priority with the companys existing senior unsecured notes.

Equity 369
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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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Nailed it! 7 pricing strategies to help you avoid costly listing pitfalls

Inman

Focusing on absorption rates, tier pricing and specific neighborhood trends allows you to price your listings more accurately, trainer Bernice Ross writes.

Agents 132
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Zillow Paints Rosy Picture for What’s to Come in the Housing Market

Bigger Pockets

After the roller-coaster ride of the last few years, listings and data analytics site Zillow have painted a generally optimistic outlook for residential real estate in 2025, with more inventory […]

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1st-time attendee? What to expect from Inman Connect New York

Inman

Inman Connect New York is renowned for gathering the brightest minds in real estate, offering unparalleled access to expert insights and networking opportunities. This January, join industry leaders at the Hilton Midtown for transformative discussions on technology, branding, and market strategies to propel your business into 2025. Discover how to leverage this premier event to enhance your professional growth and adapt to the ever-changing real estate landscape.

Branding 127
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Real Estate Scams Keep Getting Worse—Here’s How to Protect Yourself

Bigger Pockets

Unfortunately, scams are becoming increasingly sophisticated, and property owners are often targeted by fraudulent contractors, fake insurance policies, and deceptive property transactions.

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The Broker Action Plan for the Post-NAR Lawsuit Landscape

Now more than ever, brokers need to provide agents with the right tools, strategies, and training to effectively demonstrate their expertise, negotiate successfully, and foster strong client relationships. So – what should brokers do to ensure this? Invest in the right technology, continuous education, and innovative marketing strategies that empower agents to stand out in a crowded marketplace.

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Suiting up for growth at Inman Connect New York 

Inman

Inman Connect New York is renowned for gathering the brightest minds in real estate, offering unparalleled access to expert insights and networking opportunities. This January, join industry leaders at the Hilton Midtown for transformative discussions on technology, branding, and market strategies to propel your business into 2025. Discover how to leverage this premier event to enhance your professional growth and adapt to the ever-changing real estate landscape.

Branding 124
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BiggerNews: The 2024 Housing Market in Review (What’s Coming Next?)

Bigger Pockets

The 2024 housing market was nothing short of “wild,” to put it lightly. We came from years of unprecedented growth, rock-bottom mortgage rates, and fiery homebuyer demand.

Marketing 104
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Jason Oppenheim identified as mystery broker in kickback plot

Inman

In lawsuits filed this fall, Douglas Elliman accused escrow employees of concocting a commission-sharing scheme with the "star of a reality television show" but stopped short of naming Oppenheim.

Brokerage 138
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10 Gold Mine Markets for Your Next Short-Term Rental

Bigger Pockets

Another year, another list.

Marketing 104
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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How to Sell My House Fast in Grand Rapids: Cash Offer Options

HomeLight

When working against a tight deadline, selling a home in Grand Rapids, Michigan, can feel like a formidable and potentially frustrating task. Whether youre relocating or managing a major life change, the pressure to find the right buyer fast can be overwhelming. But with the right approach and local know-how, you can achieve a quick, successful sale that meets your goals.

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Michael Saunders & Company Joins Forbes Global Properties

RIS Media

Forbes Global Properties has announced Michael Saunders & Company as its newest affiliate. Michael Saunders & Company is a luxury brokerage serving Sarasota, Manatee and Charlotte, Florida counties, including $2,000,000-plus properties where it will officially represent the brands Southwest Floridian roots. The firm was founded in 1976 by Michael Saunders and has since grown from… The post Michael Saunders & Company Joins Forbes Global Properties appeared first on RISMedia.

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Lakeside mansion packs 8,000 sq. ft. of majestic interiors on the shores of Lake Maitland, near Orlando

Fancy Pants Homes

In the affluent community of Winter Park, Florida, known for its Old World charm, elegant homes, quaint bricked streets, extensive tree canopy, and proximity to Orlando, a majestic lakefront mansion offers high-end living on the shores of Lake Maitland. With over 8,000 square feet of luxurious, finely appointed interiors and luxe amenities like a posh billiards room and a 70-foot outdoor pool, the Winter Park home is set on a nearly two-acre lakefront lot.

Staging 83
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CENTURY 21 Custom Home Realty Acquires Monarch Realty Group

RIS Media

CENTURY 21 Custom Home Realty has acquired neighboring Monarch Realty Group in Mansfield, Massachusetts, bolstering the CENTURY 21 brand market share and expanding its services to southeastern Massachusetts. The newly combined operations now comprise four offices and 60 independent agents, according to a release. Century 21 stated that these agents will have access to state-of-the-art… The post CENTURY 21 Custom Home Realty Acquires Monarch Realty Group appeared first on RISMedia.

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Boldtrail Backoffice - Take The Quiz to See What Package Is Right For You

BoldTrail BackOffice provides a single, streamlined solution to manage agent onboarding and billing and commission tracking and disbursements, along with agent management, reporting, and accounting - so your brokerage can run smoothly & profitably. Our #1-rated back office solutions have exactly what your business needs to deliver a seamless experience for your clients and your team.