Thu.Oct 03, 2024

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14 spooktacular Halloween real estate marketing ideas

Housing Wire

Vetted by HousingWire | Our editors independently review the products we recommend. When you buy through our links, we may earn a commission. It’s almost that time of year! The leaves are starting to turn, kids are back in school, and the fall real estate market is in full swing. We have only three months until the end of the year, so if you’re looking to close a few more deals and fill your pipeline for the spring, the time to put in the work is now.

Marketing 476
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NAR tells sellers they don’t have to list on the MLS

Real Estate News

In its latest consumer guide, the association offers general education about MLSs while alluding to the ongoing debate over its Clear Cooperation Policy.

MLS 317
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Homebuyer demand gains steam in response to lower mortgage rates

Housing Wire

The real estate industry illuminati believe that mortgage rates dropping below 6% will get housing markets moving again, but there’s growing evidence that the recent decline in rates is already doing so. Redfin ’s Homebuyer Demand Index — which measures homebuyer requests for agent services like home tours — was up 9% month over month at the end of September, hitting its highest level since April.

Mortgages 466
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Buyers are getting ‘a leg up’ for the first time in years

Real Estate News

Mortgage rates remain relatively low, and buyer activity, including home tours and mortgage purchase applications, are up.

Mortgages 290
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The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

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Why downsizing is not an easy call for seniors and families to make

Housing Wire

Seniors often face a range of emotions when the discussion of downsizing to a different home arises. (Image generated by AI through Midjourney While many older homeowners often entertain the idea of downsizing into a smaller home to better accommodate natural changes to mobility in later life, this doesn’t mean the decision is an easy one for either the senior or their family.

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Home Values Rise Even as Median Prices Fall

Keeping Current Matters

Recent headlines have been buzzing about the median asking price of homes dropping compared to last year, and that’s sparked plenty of confusion.

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More Trending

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More objections pour in over settlements involving Compass, Redfin

Real Estate News

A total of nine brokerages have settled in the Gibson/Umpa case, but objectors balk at damage amounts and cite concerns over the impact on homebuyer claims.

Brokerage 264
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Getting ready for what’s next: lower rates, more refis, more tech

Housing Wire

The game plan is not to survive until 2025. The executives in this session are rising above and operating from a growth mindset. They have decades of experience with receipts to show their approach works, and they’re going to share their hard-earned wisdom with our audience. Watch the full session below. To go back to the full IMB Summit on demand page, go here.

Lending 444
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A new CEO for REcolorado; C-level execs join MoxiWorks, Opendoor

Real Estate News

Dana Shipley brings brokerage as well as MLS experience to REcolorado; MoxiWorks hires its first CMO as it eyes expansion to mid-market and agent customers.

MLS 264
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JPAR’s Jessica Conrad on seller consultations and how agents can demonstrate value

Housing Wire

On the RealTrending podcast produced by HousingWire , host Tracey Velt chats with San Antonio-based Realtor Jessica Conrad in the final installment of JPAR Real Estate ’s four-part Settlement Strategy Playbook series. Conrad discusses best practices for transparent conversations between listing agents and sellers, the value of educating sellers on the new buyer agent compensation agreements , and ways to show your value as a professional agent.

Agents 444
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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Shareholders say eXp mishandled assault allegations in new lawsuit

Inman

A "culture of fear and retaliation" has damaged eXp World Holdings' image, goodwill and monetary performance amid several sexual assault lawsuits, two shareholders claim in a suit filed Wednesday.

Brokerage 183
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SitusAMC sells majority stake in mortgage risk management biz

Housing Wire

SitusAMC has struck a deal to sell a majority stake of two subsidiaries focused on mortgage risk management to investment firm VineLight Venture. The terms of the agreement were not disclosed. The transaction involves the loan insurance firm Securent Risk Retention Group along with its data, brokerage and services business, Risk and Insurance Services.

Mortgages 443
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2 more brokerages in the $2B club reach settlement agreements

Inman

John L. Scott and Real Estate One reach settlement agreements in antitrust commission lawsuit filed in Missouri.

Brokerage 178
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Reverse mortgage volume, HMBS issuance show little movement in September

Housing Wire

The reverse mortgage industry could begin seeing some benefits of lower interest rates , but endorsement volume and securities issuance largely continued its trend from the prior month. Home Equity Conversion Mortgage (HECM) endorsements fell by 2.1% from August to September, with 2,153 loans endorsed along with an increase in Federal Housing Administration (FHA) case number assignments issued.

Mortgages 441
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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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Now a Texas license holder, Tracy Tutor has entered her cowboy era

Inman

The Tracy Tutor Team founder told Inman about her recent transition into Texas, market challenges and her thoughts on hot-button industry issues like the Clear Cooperation policy.

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Copycat commission lawsuits continue as Illinois homebuyers take action

Housing Wire

Homebuyers in Illinois have filed yet another commission lawsuit. The newest suit was filed Sept. 26 in U.S. District Court in Chicago by plaintiffs Dawid Zawislak and Michael D’Acquisto against Equity Realtors , HomeSmart International and Fathom Realty. While the National Association of Realtors (NAR) was not named as a defendant in the suit, it was listed as a co-conspirator along with several Realtor-owned MLSs.

MLS 437
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Building a real estate team? Here’s how to structure it for success

Inman

Team leadership coach Verl Workman offers step-by-step strategies for building and maintaining an effective and productive real estate team.

Agents 173
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William Chang steps down as Pennymac’s capital markets leader

Housing Wire

William Chang is stepping down from his roles as chief capital markets officer at PennyMac Financial Services and chief investment officer for PennyMac Mortgage Investment Trust , the company announced Thursday. Industry veteran Mark Elbaum will succeed him. Chang, who joined the company in 2012, will “pursue other interests in the mortgage banking industry” after leaving on Oct. 11.

Marketing 434
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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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Broker Spotlight: Romeo Manzanilla, @properties Lone Star Christie’s International Real Estate

Inman

Learn more about this Texas real estate leader, his passion for building connections, and how he extends his service-minded approach to the consumers and clients he serves.

Brokerage 173
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EasyKnock wins arbitration case in Texas

Housing Wire

EasyKnock , which offers sale-leaseback solutions to homeowners, announced a legal victory in Texas on Wednesday as it was awarded more than $153,000 by an arbitrator. The company has been fighting legal battles on multiple fronts through a series of consumer-initiated lawsuits and actions by regulators in several states. The arbitrator’s decision, issued in U.S.

Equity 429
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5 must-know strategies to stay ahead of the industry’s evolution

Inman

Discover five essential strategies to stay ahead as clients and the real estate market evolve. Chris Pollinger shares expert insights on how to adapt and thrive.

Marketing 166
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Josh Team accused of taking illegal kickbacks in battle between two tech firms

Housing Wire

What began as a legal battle between two companies that previously worked together on a Keller Williams technology platform has recently expanded to include industry veteran Josh Team. A lawsuit that was originally filed in early February in the Tarrant County District Court of Texas accuses the former KW president of receiving millions of dollars in illegal “kickbacks” while serving as the franchisor’s chief innovation offer.

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The Broker Action Plan for the Post-NAR Lawsuit Landscape

Now more than ever, brokers need to provide agents with the right tools, strategies, and training to effectively demonstrate their expertise, negotiate successfully, and foster strong client relationships. So – what should brokers do to ensure this? Invest in the right technology, continuous education, and innovative marketing strategies that empower agents to stand out in a crowded marketplace.

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48-agent firm joins ERA Real Estate amid luxury market boom

Inman

Home Sales Palm Beach (HSPB) will merge into Atlantic Shores Realty Expertise ERA Powered, part of Anywhere’s ERA Real Estate division.

Agents 165
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Understanding PPC (pay-per-click) advertising

Housing Wire

In today’s digital marketing landscape, Pay-Per-Click (PPC) advertising has emerged as a powerful tool for real estate and mortgage businesses seeking immediate visibility and results. According to recent studies, businesses make an average of $2 in revenue for every $1 spent on Google Ads, highlighting PPC’s potential to drive growth and profitability.

Land 427
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Mauricio Umansky on international market challenges, opportunities

Inman

As the world becomes more connected, it's time to explore the opportunities that international markets may have to offer both you and your clients, The Agency's founder and CEO writes.

Marketing 157
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Midwest, Northeast markets dominate Realtor.com list of investor hot spots

Housing Wire

The Midwest and Northeast regions seem to be the new hot spots for real estate investors. This week, Realtor.com named markets in Ohio , Michigan , Pennsylvania , New York and Connecticut among the top markets for real estate investment opportunities in 2024. The list was compiled through an analysis of the 75 largest metro areas in the country. The metrics used include affordability, vacancy rates, rent increases and buyer demand based on 12 months of listing information and other public data.

Investor 425
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Top Agent Network amends suit to focus on NAR as ‘real wrongdoer’

Inman

TAN CEO: "NAR is the architect and promoter of the disastrous Clear Cooperation Policy and is the only party with the power to rescind it.

Agents 140
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ICE launches pilot to sunset old Encompass CRM

Housing Wire

ICE Mortgage Technology is continuing to accelerate the adoption of its more modern technologies by sunsetting older tech stacks. The mortgage tech behemoth on Wednesday told clients that it would be launching a pilot program to ultimately sunset Encompass CRM in favor of its more modern Surefire product (which it picked up in the Black Knight acquisition).

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Headlines: Redfin Sees a “Brighter” Homebuying Season Coming, Will It Happen?

Bigger Pockets

Mortgage rates are finally falling, and Redfin is predicting a “brighter” housing market. Who’s leading the charge in new homebuyers? Surprisingly, the generation nobody expected—Gen Z.

Mortgages 128
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IMB Summit: Holstering the “money gun,” addressing the homeowner’s insurance crisis & more

Housing Wire

For too long, the mortgage industry has used “the money gun” to deal with problems. And that has consequences. Nowhere is that more evident than in the cost to manufacture a mortgage, which was more than $11,600 in the second quarter. In a panel at HousingWire’s IMB Summit in Dallas on Tuesday, Community Home Lenders of America leaders Taylor Stork of Developers Mortgage and Republic State Mortgage President Paulina McGrath tackled some of the thornier affordability issues plag

Lending 418
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Boldtrail Backoffice - Take The Quiz to See What Package Is Right For You

BoldTrail BackOffice provides a single, streamlined solution to manage agent onboarding and billing and commission tracking and disbursements, along with agent management, reporting, and accounting - so your brokerage can run smoothly & profitably. Our #1-rated back office solutions have exactly what your business needs to deliver a seamless experience for your clients and your team.