Fri.Jan 24, 2025

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Why didn’t we see a national home-price correction in 2024?

Housing Wire

Existing home sales ended the year on a positive note , which aligns with our weekly Housing Market Tracker data, but something surprising is that home prices firmed up late in the year as well. We observed a shift in the forward-looking data starting in the summer, which continued throughout the year. Notably, we compared the data from 2022 and 2023 and noticed positive year-over-year data starting in October 2024, which you can see in the chart below.

Sales 482
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71% of real estate agents didn’t close any deals last year

Inman

At Inman Connect New York, Redfin's Joe Rath broke down the views of active agents in the industry, who make up less than a third of all Realtors.

Agents 197
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MBA Opens Doors announces disaster relief program for LA fires

Housing Wire

The MBA Opens Doors Foundation announced yesterday the launch of the MBA Opens Doors Disaster Relief Program, which aims to support children and families affected by the wildfires in the Southern California area. The foundation will provide an additional $100,000 to Childrens Hospital Los Angeles (CHLA). As one of Opens Doors 13 hospital partners through its Home Grant Program, CHLA can access the funding until the full $100,000 has been exhausted.

Finance 415
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Spencer Pratt and Heidi Montag sue LA over fires, water shortage

Inman

The reality TV stars along with 21 others are suing the city for its failure "to properly construct, inspect, maintain and operate its water supply system," which, they allege, led to the loss of their home in the Palisades fire.

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The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

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TCPA changes requiring permission for robocalls start next week

Housing Wire

Real estate agents who rely heavily on cold calling may need to rethink some of their marketing tactics. Changes to the Telephone Consumer Protection Act (TCPA), including the one-to-one consent rule, go into effect on Monday, Jan. 27. Under the consent rule, anyone soliciting a consumers business through a phone call or text message must obtain the consumer’s written consent prior to sending robocalls or texts.

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Existing-home sales finish a dismal year on a high note

Housing Wire

Existing home sales finished 2024 on a high note after a dismal year for the housing market. The December report from the National Association of Realtors (NAR) shows existing-home sales at a seasonally adjusted annual rate of 4.24 million, a 9.3% annual increase. Its the highest year-over-year gain since June 2021 but is still historically low. The median sales price grew to $404,400 in the 18th consecutive month of annual price increases, and the 6% year-over-year rise is the largest since Oct

Sales 367
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Agents need to push past fear when posting online

Inman

Industry leaders at Inman Connect New York argued that social media and online videos are essential tools for today's real estate agents, who need to find their voice and share their stories.

Agents 167
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CFPB received fewer reverse mortgage complaints in 2024

Housing Wire

There were a total of 298 consumer complaints submitted to the Consumer Financial Protection Bureau (CFPB) in 2024 that were related to the reverse mortgage industry, according to a database maintained by the bureau. This was 63 fewer complaints than in 2023. Of the total, about 43% were related to trouble during the payment process. This typically has to do with customers seeking to contact their lender or servicer to fix an issue with the management or servicing of a loan.

Mortgages 417
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Sell like a spy: Mastering connection and ‘elicitation’

Inman

Hurewitz took the Inman Connect New York stage Friday to share key insights from the book designed to help real estate professionals grow their business. Sell Like a Spy draws upon lessons from elite government professionals, including the FBI, Secret Service, military and special forces.

Staging 148
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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Rocket Mortgage wins $10 million dismissal in 2012 lawsuit

Housing Wire

Rocket Mortgage scored a big win this week after the Fourth Circuit on Thursday vacated a $10 million judgment in a class action over a decade old. A group of 2,769 West Virginian borrowers claimed in the lawsuit, which was originally filed on July 23, 2012, that Rocket Mortgage (known then as Quicken Loans ) and its insurance arm, Amrock (formerly Title Source ), were unfairly influencing home appraisal values.

Mortgages 370
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RealForce gives marketing teams agency-level power: Tech Review

Inman

Craig Rowe reviews for Inman a digital marketing solution called RealForce, which offers an array of enterprise-level capabilities ideal for empowering marketing and creative teams for big-brand brokerages.

Marketing 158
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CoreLogic adds aerial imagery partner for post-disaster AI analysis

Housing Wire

In the wake of the Los Angeles wildfires, CoreLogic today announced a new strategic alliance with Vexcel Imaging , a global leader in aerial imagery, which will provide CoreLogic with imagery from the U.S., Canada, Western Europe and Australia, including post-disaster imagery captured after wildfires , hurricanes and tornadoes. The alliance and acquisition of the imagery is part of CoreLogics broader roadmap for the implementation of AI -driven analysis and measurements, a release from the compa

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Agents find something to cheer about: Stable commissions

Real Estate News

The latest survey from Real finds record levels of optimism and a majority of agents saying commissions have stayed about the same or improved.

Agents 300
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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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Final Offer launches private market listings feature for off-market sales

Housing Wire

Boston-based negotiation platform Final Offer announced the launch of its new Private Exclusive Listings (PX) feature this week. The new platform will be available in all markets that Final Offer operates in. Final Offer’s new feature gives agents a new avenue of communication with clients looking for unique listings. According to the company, PX allows agents to share “pre-market” and “off-market” properties with clients via a private channel.

Marketing 370
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Late-year gains fail to push home sales above 2023 levels

Real Estate News

Despite an uptick in December, existing home sales ended the year at just over 4 million, the lowest rate since 1995.

Sales 292
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Dunmor, Newfi augment partnership with minority equity investment

Housing Wire

Business-purpose residential mortgage lender Dunmor announced Thursday that it has received a minority equity investment from Newfi Lending , a nonagency mortgage lender owned by funds managed by Apollo Global Management. According to Dunmor, the investment is an extension of an original partnership initiated in June 2024. Our team has created a remarkable platform and brand, and we are now set to embark on a new growth phase with Newfi as a key strategic partner together with Apollos backing,&#

Equity 367
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Private listing tool a response to ‘strong demand’ amid CCP debate

Real Estate News

For brokerages looking to capture more off-market listings, Luxury Presence has a new product that aims to help them "succeed in any scenario.

Brokerage 283
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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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Guaranteed Rate Affinity hires Andy Ward as originating manager in Missouri

Housing Wire

Guaranteed Rate Affinity announced on Friday that it has hired Andy Ward as its originating manager in Cottleville, Missouri. Ward brings a proven track record of success and leadership in the mortgage industry. The 25-year mortgage leader reportedly joined Guaranteed Rate Affinity to align with the company’s technological growth and expansion efforts. “GRA’s cutting-edge tech stack, powered by proprietary AI, and access to over 2,000 mortgage programs provide an unmatched plat

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What To Do If Your House Didn’t Sell

Keeping Current Matters

Last year, as many as 1 in 3 sellers took their home off the market because it wasn’t selling.

Marketing 273
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Mortgage insurer credit ratings shouldn’t be harmed by recent natural disasters

Housing Wire

Fitch Ratings reported this week that recent natural disasters that have damaged thousands of homes and businesses including the Southern California wildfires and hurricanes Milton and Helene in the Southeast are not expected to heavily impact paid claims experience or credit ratings for mortgage insurers. The ratings agency said in commentary released Thursday that these disasters have raised questions about borrower ability and willingness to rebuild in the aftermath of such events.

Mortgages 370
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Milestones: A partnership in Georgia, a new leader in S. Florida

Real Estate News

Georgia MLS partners with 12 local organizations to share listings; Broward, Palm Beaches & St. Lucie Realtors welcomes Jonathan Lickstein.

MLS 260
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The Broker Action Plan for the Post-NAR Lawsuit Landscape

Now more than ever, brokers need to provide agents with the right tools, strategies, and training to effectively demonstrate their expertise, negotiate successfully, and foster strong client relationships. So – what should brokers do to ensure this? Invest in the right technology, continuous education, and innovative marketing strategies that empower agents to stand out in a crowded marketplace.

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Rentals: No longer the “dirty little secret” of real estate

Housing Wire

In todays housing market , rentals should no longer be treated as the “dirty little secret” of real estate. Far too often, rentals are overshadowed by for-sale properties, yet they play a critical role in the broader housing ecosystem. Rentals are not only essential for millions of Americans who rely on them as their primary housing option, but they also deserve equal attention in terms of their importance to agents and within the housing lifecycle.

Agents 284
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NAR: Existing-Home Sales Increased to 4.24 million SAAR in December

Calculated Risk Real Estate

From the NAR: Existing-Home Sales Ascended 2.2% in December Existing-home sales climbed in December, according to the National Association of Realtors® Sales advanced in three major U.S. regions and slipped in the Midwest. Year-over-year, sales accelerated in all four regions. On an annual basis, existing-home sales (4.06 million) declined to the lowest level since 1995 , while the median price reached a record high of $407,500 in 2024.

Sales 103
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FCC Postpones New Text Message Consent Rule Until 2026

BAM Media

The Federal Communications Commission (FCC) just announced a delay to a new rule affecting how businesses, including real estate agents, can send text messages to consumers. Heres what you need to know. View this post on Instagram A post shared by Byron Lazine (@byronlazine) Whats Happening? A new rule requiring stricter written consent for text messages was set to take effect on January 27, 2025.

Agents 119
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Daily Links: Greenwood Heights Comes Second in City’s ‘Trending’ Neighborhoods

Brownstoner

In the News Which NYC Neighborhoods Are Trending Most in 2025? [NYT] Man Pleads Guilty to Murder in Stabbing of Brooklyn Activist [NYT] At the Dupont in Greenpoint, 41 Stories of Rental Apartments [NYT] Protesters Storm Brooklyn Subway Station [amNY] Greek Newcomer Opens Next Week in Greenpoint [Greenpointers] Prominent Brooklyn Nightclub to Shut Down [Pix11] Daniel Libeskind… Read More > The post Daily Links: Greenwood Heights Comes Second in City’s ‘Trending’ Neighb

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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.