Tue.Jul 09, 2024

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The Real Brokerage surpasses 20,000 agents

Housing Wire

Fast-growing firm The Real Brokerage is celebrating its 10 th anniversary by announcing that it has surpassed 20,000 agents. In an announcement on Tuesday, the firm said it has added roughly 1,000 agents per month throughout the first half of 2024. “I can’t tell you what an amazing feeling it is to reach this milestone. Thank you to our agents and Real employees who come to work each day committed to creating a different type of real estate experience.

Brokerage 448
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CoStar pulls high-profile Homes.com ads

Real Estate News

BBB’s ad division sides with Realtor.com challenges to Homes.com traffic claims — the latest twist in the hard-fought battle for the No. 2 spot in home search.

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Mortgage rates hold steady despite softer labor market

Housing Wire

Mortgage rates held steady over the past week despite recent signs of relief from the labor market, according to HousingWire’s Mortgage Rates Center. In large part because of the lack of clarity as to when the Federal Reserve will begin cutting the benchmark rate, mortgage rates remained above the 7% level. The average 30-year rate for conforming loans sat at 7.11% on Tuesday, unchanged from one week ago.

Mortgages 457
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Why Your Asking Price Matters Even More Right Now

Keeping Current Matters

If you’re thinking about selling your house, here’s something you really need to know.

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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Lamacchia Realty continues acquisition spree with Berkshire Dream Home

Housing Wire

Massachusetts -based Lamacchia Realty is continuing its expansion. The brokerage announced Tuesday that it has acquired Dalton, Massachusetts-based Berkshire Dream Home for an undisclosed sum. Berkshire Dream Home was founded in 2014 by Andy and Sarah Perenick. According to the release, in was the top firm in Berkshire County for transaction sides in 2022 and 2023.

Brokerage 444
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New MoxiWorks CEO poised to disrupt real estate tech

Real Estate News

Eric Elfman took the helm at the proptech giant in June and is ready to take on competitors, go deeper with AI and “get back to customer-centricity.

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More Trending

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Association leaders ‘emphatically deny’ profiting from MLS sale

Real Estate News

A new statement takes aim at “misinformation and concern” surrounding the proposed sale of REcolorado and provides details on the buyer and his intentions.

MLS 244
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Math and empathy: Changing negative perceptions about real estate agents

Housing Wire

I am always amazed at the things people do to make a good living. I mean this in the most open and generous way: My own skill set is limited — as is my imagination — so when I meet people who do things far afield of what I do, I am eager to learn. I am also somewhat in awe at those who can excel at things at which I’d surely fail. Just this week, I have spent time with successful people in the following pursuits: Technology consulting, software development, real estate sales, building construct

Agents 430
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Rapidly growing Real Brokerage surpasses 20K real estate agents

Inman

The publicly traded real estate brokerage reached the milestone on its 10th anniversary and set its sights on a closing-bell celebration at the Nasdaq exchange Tuesday afternoon.

Brokerage 202
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What are you focusing your energy on in 2024?

Housing Wire

Nominations for the 2024 HousingWire Vanguards award are open throughout the month of July. To celebrate the industry’s most prestigious award for c-suite execs in mortgage and real estate, HousingWire reached out to some of last year’s honorees to hear more about their current priorities and asked the question: What are you focusing your energy on in 2024?

Branding 415
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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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Local MLSs are doomed. The case for data consolidation in real estate

Inman

The thing holding many local MLSs in place is a desire for power and control rather than seeking the best for real estate agents and brokers, writes Mainframe Real Estate founder Sean Frank.

Agents 195
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The month in reverse mortgage rates: July 2024

Housing Wire

In the May 2024 reverse mortgage rates report, we discussed how reverse mortgage borrowers might benefit from higher interest rates over the life of the loan. While this is counterintuitive, one must often think about reverse mortgages in…well, reverse. Of course, the reason for this is because the unused principal with an adjustable-rate Home Equity Conversion Mortgage (HECM) grows at the same rate that is applied to the loan balance.

Mortgages 409
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Kevin Sears opens up about NAR, the DOJ and a hectic year of travel

Inman

In his six months as president, Sears has racked up time in Washington with the DOJ, focused on the trade organization's future and traveled — a lot. He shared his takeaways with Inman ahead of ICLV.

Brokerage 189
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More than 25% of retired investors are paying down mortgage, credit card debt

Housing Wire

Over a quarter (26%) of retired investors continue to pay off their mortgage, and precisely one-quarter of the cohort are continuing to pay down credit card debt, according to a new survey from the Nationwide Retirement Institute. The U.S. retirement population is getting older at a faster rate and are also confronted with inflation as an impediment to making ends meet.

Investor 405
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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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Lamacchia Realty buys Berkshire Dream Home in Massachusetts

Inman

The deal marks the seventh purchase in 12 months for Massachusetts-based Lamacchia Realty as it signals acquisitions across New England in 2025. "I want to triple that in the next 12," CEO says.

Brokerage 190
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Powell: ‘The best thing we can do for housing is to succeed in getting inflation down to 2%’

Housing Wire

As expected, Federal Reserve Chairman Jerome Powell did not set a timeline for lowering interest rates during his semiannual monetary policy report to Congress on Tuesday morning when participants complained about the effects of a tightening monetary policy in the housing market. Powell indicated that Fed officials are not there yet, but suggested a better balance of inflation and employment in the U.S. economy.

Banks 479
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Embrace innovation in real estate: A call to action for industry leaders

Inman

The future of real estate lies in our industry's ability to innovate, adapt and align our brands with the evolving market landscape, PR and marketing expert Molly McKinley writes.

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CoStar pulls two Homes.com ads after Move challenges traffic numbers

Housing Wire

CoStar Group is withdrawing two of its Homes.com advertising campaigns after two Fast-Track SWIFT rulings from the Better Business Bureau’s (BBB) National Programs National Advertising Division. The two challenges were brought by Move, Inc., the parent company of rival Realtor.com. Fast-Track SWIFT is an expedited process for single-issue advertising cases brought to the National Advertising Division (NAD).

Branding 361
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The Broker Action Plan for the Post-NAR Lawsuit Landscape

Now more than ever, brokers need to provide agents with the right tools, strategies, and training to effectively demonstrate their expertise, negotiate successfully, and foster strong client relationships. So – what should brokers do to ensure this? Invest in the right technology, continuous education, and innovative marketing strategies that empower agents to stand out in a crowded marketplace.

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What’s the most unprofessional thing you’ve seen an agent do?

Inman

Professionalism (or a lack thereof) is important everywhere — on social media, on the phone and face-to-face, but which agents are putting their worst out into the world?

Agents 168
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FHLBank Chicago adopts VantageScore 4.0 model

Housing Wire

The Federal Home Loan Bank of Chicago (FHLBank Chicago) and consumer credit scoring system VantageScore announced on Tuesday that the bank is now accepting mortgage collateral using VantageScore 4.0, an updated version of the scoring system using trended credit bureau data. “[M]ember financial institutions can now pledge mortgage collateral using VantageScore credit scores as an alternative to the Classic FICO credit score model,” the announcement said.

Banks 350
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3rd round of layoffs at Newrez brings 2024 job cuts to 750

Inman

After cutting nearly 500 jobs after Computershare acquisition, lender to eliminate another 277 positions in August, including senior executives in Colorado, Arizona and Florida.

Loans 162
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Seattle OKs incentives for developers turning offices into housing

Seattle Times Real Estate

Seattle hopes to spur hundreds of new apartments in what are now empty office buildings, but converting buildings can be expensive and difficult.

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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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5 tips for advertising rentals through portals and social media

Inman

RentRedi's Ryan Barone offers strategies for branding and marketing rental properties across a variety of digital platforms.

Branding 188
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Report: Housing Inventory Grows Nationwide

RIS Media

Housing inventory saw a big increase in June, as the number of homes actively for sale grew for an eighth straight month and increased 36.7% year-over-year, according to new data from Realtor.com®. Realtor.com’s Monthly Housing Trends Report for June found that new listings increased 6.3%, but were down 24.4% from 2019. In addition, the median… The post Report: Housing Inventory Grows Nationwide appeared first on RISMedia.

Sales 126
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How I secured a Soho penthouse for clients after a 4-day search

Inman

In this luxury case study, learn how The Agency's Daniel Blatman overcame multiple offers and a short timeline to help his clients meet their goals.

Brokerage 171
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Crest Hardware Is Closing, Property Likely to Be Developed

Brownstoner

We are sad to report that Crest Hardware is closing after 62 years in business. Rumors have been circulating on social media for weeks after tenants said leases were not being renewed. In recent days, customers received a letter from the store announcing its closure. The property will be sold… Read More > The post Crest Hardware Is Closing, Property Likely to Be Developed appeared first on Brownstoner.

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Boldtrail Backoffice - Take The Quiz to See What Package Is Right For You

BoldTrail BackOffice provides a single, streamlined solution to manage agent onboarding and billing and commission tracking and disbursements, along with agent management, reporting, and accounting - so your brokerage can run smoothly & profitably. Our #1-rated back office solutions have exactly what your business needs to deliver a seamless experience for your clients and your team.

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Multifamily building permits have dropped 30% since 2021: Redfin

Inman

Rising interest rates and market saturation have caused multifamily builders to slow the rate of new projects, according to a Redfin report published on Tuesday. Between 2021 and 2023, builders filed an average of 18 permits to build multifamily housing units for every 10,000 people in the U.S. However, that number has dropped to an average of 13 permits as of May 2024.

Marketing 156
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Share of Smaller Lots Is at New High

Eye on Housing

Close to two thirds (65%) of new single-family detached homes sold in 2023 were built on lots under 9,000 square feet, which is less than 1/5 of an acre. According to the latest Survey of Construction (SOC), this is the highest share on record and reflects stark changes in the lot size distribution over the.

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No HomeServices deal yet, months after settlement announcement

Inman

The franchisor and plaintiffs offered different reasons for why HomeServices has yet to finalize its commission settlement agreement after announcing it had reached one for $250 million in April.

MLS 155
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9 Expert Summer Real Estate Tips to Sell Your Home

HomeLight

If you’re selling your home during June, July, or August, you’re in the right place to pick up a few expert summer real estate tips to help you speed up the sale and potentially increase your proceeds. “Summer is a busy time for home shoppers, and you can do little things that help your home to stand out,” says Dusty Rhoton , a top real estate agent in Northern Arizona with more than 22 years of experience.

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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.