Thu.Mar 27, 2025

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The intensifying rental market: Why agents must be prepared

Housing Wire

The U.S. rental market has become more competitive than ever, driven by a combination of rising demand, limited availability due to a lack of new rental housing supply, and regional economic pressures. As affordability challenges push more people into renting the average age of first-time homebuyers has moved up to an all-time high of 38 years real estate professionals must stay ahead of market trends and equip themselves with the right knowledge and tools to navigate and command this evolving

Agents 416
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Most Gen Z sellers have regrets over pandemic home purchases

Inman

Five years after the arrival of COVID in the US, 94 percent of Gen Z and 86 percent of millennial first-time homesellers say they regret their pandemic-era purchase, according to an analysis by Opendoor.

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FinLocker says it will cover 100% of mortgage verification costs

Housing Wire

Self-branded “financial fitness” platform FinLocker announced Wednesday that it will cover 100% of the verification costs for mortgage borrowers who use lenders’ FinLocker-powered apps. The company calls the move an “industry-first initiative.” According to data from the Community Home Lenders of America , verification of income , employment and assets typically costs up to $280 per mortgage application, a charge tacked onto others in an already-expensive transactio

Mortgages 326
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4 advanced marketing tactics for real estate teams that really work

Inman

According to luxury consultant Chris Pollinger, adaptation and evolution are key to creating marketing that works both now and for the long haul.

Marketing 162
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The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

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Social Security Administration backtracks on parts of proposed ID verification policy

Housing Wire

Following a raft of backlash over a proposal to require in-person identity verification for recipients of Social Security benefits, the Social Security Administration (SSA) announced this week that it’s walking back some plans that proved controversial with older Americans and advocacy groups. The agency previously announced that any beneficiaries who could not complete their identity verification process via an online portal would need to travel to an SSA office and do so in person.

As-is 322

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MLS owners pursuing sale of software company Remine

Housing Wire

The multiple listing service (MLS) owners of real estate software company Remine are moving to sell the firm. MLS Technology Holdings (MLSTH) , a joint venture of four MLS organizations with nearly 150,000 members, initiated an alternative to bankruptcy earlier this month to facilitate the sale of Remines assets, according to legal filings first reported by Inman.

MLS 338
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Broker Spotlight: Chris Parra, One Caribbean Estates

Inman

Find out how this international industry leader is driving the growth of the Caribbean luxury real estate market while "setting new standards of achievement for the industry.

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Virtual staging: The best apps for 2025 + mind-blowing AI picks

Housing Wire

Is virtual staging finally ready for its close-up? We think it is. The days of AI-staged photos that look more like Salvador Dali paintings than comfy living rooms or HGTV-ready kitchens are long gone. The images todays virtual staging companies can create using AI are shockingly realistic and, dare we say it, stylish. AI can create virtually staged images to match any trendy interior design style you can dream up for a small fraction of the price of traditional virtual staging.

Staging 329
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Mortgage Rates Drop to 2-Week Low for Week Ending March 27, 2025

Marco Santarelli

If you've been eyeing the housing market, there's a bit of good news: mortgage rates have dipped to a 2-week low. According to Freddie Mac, the average rate on a 30-year fixed home loan fell to 6.65% for the week ending March 27, 2025. While it's a small decrease from 6.67% the week before, it's a move in the right direction. But what does this mean for you, the potential homebuyer?

Mortgages 113
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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Statara Solutions adds digital audio ads to media platform for real estate pros

Housing Wire

Statara Solutions has expanded its Statara Media Platform to include digital audio advertising, allowing real estate professionals, associations and advocacy groups to target audiences through podcasts and streaming radio. The update was rolled out after months of beta testing. The company said its goal is to provide agents and affiliates of the National Association of Realtors (NAR) with new ad-buying tools for influencing policies that shape the real estate industry at the federal, state and l

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ERA hits a home run with Major League Baseball campaign

Inman

Starting March 27, ERA will be running ads on Major League Baseball's streaming platform, MLB.TV. The campaign also includes more than a dozen in-stadium events and local baseball opportunities for ERA affiliates.

Branding 126
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Judge admits expert testimony from TCB in case against Ginnie Mae

Housing Wire

Following the submission of a report from a subject matter expert by Texas Capital Bank (TCB) in its ongoing suit against Ginnie Mae over reverse mortgage collateral, the presiding judge has rejected a challenge by the government and will allow the report to be submitted as part of the record. TCB said the former executive, Robert Conway, was intimately involved in the financing and the pooling and securitization of Home Equity Conversion Mortgage ( HECM ) assets, mainly in securing financing fo

Banks 293
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Fannie and Freddie privatization push gains momentum

Real Estate News

The new FHFA director's involvement with the two boards suggests that decades-long government oversight could soon end.

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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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FHFA makes changes to climate risk, radon inspection policies

Housing Wire

Another day, another series of policy changes at the Federal Housing Finance Agency ( FHFA ). On Wednesday, the regulator directed Fannie Mae and Freddie Mac to revise their respective radon policies for multifamily properties. The FHFA also issued an order ending a requirement for the government-sponsored enterprises (GSEs) to engage in joint discussions and share information related to energy building code standards.

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Down Payments on Homes Reached a Record High During 2024

RIS Media

Down payments noticeably increased during 2024, according to the latest findings from Realtor.comthe report states that 2024 saw the highest down payments in the history of this data being recorded. In Q4 2024, the median down payment on a primary residence was $30,250, up from $24,000 in Q4 2021. As a percentage, the average primary… The post Down Payments on Homes Reached a Record High During 2024 appeared first on RISMedia.

Equity 105
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ERA Real Estate hits the field with baseball-centric ad campaign

Housing Wire

ERA Real Estate , part of Anywhere Real Estate , is launching its first multifaceted media campaign with advertising across Major League Baseball (MLB) and Minor League Baseball (MiLB) games this season. The campaign aims to boost brand visibility during peak real estate sales seasons. Messaging is set to include ads on MLB.TV, social media content and in-stadium events with more than a dozen minor league teams.

Branding 293
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Mauricio Umansky: 2025 is the best time ever to be a new agent

Inman

Despite market headwinds, The Agency CEO says that new technology and marketing capabilities make now a great time to be a new real estate agent.

Agents 101
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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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Homebuyers made record down payments in 2024

Housing Wire

U.S. homebuyers continued making historically large down payments in late 2024, responding to a year of record-high upfront housing costs , according to a Realtor.com report. The typical down payment in the fourth quarter was $30,250, slightly below the previous quarter but roughly $3,000 above results from late-2023. For all of 2024, buyers put down an average of $29,900, or 14.4% of the purchase price, marking the highest figures since tracking began.

Equity 248
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CoStar makes ‘best and final’ $1.8B offer for REA Group rival

Inman

CoStar Group is one step closer to purchasing Australia's second-largest real estate classifieds firm, Domain. Australian newspapers reported that CoStar founder and CEO Andy Florance spent several days in Sydney with Domain's owners.

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Mortgage affordability was stable in February as homebuyer activity stayed static

Housing Wire

Mortgage affordability remained flat in February as the national median monthly payment for purchase loan applicants remained unchanged at $2,205. That figure is up $21, or 1%, from a year ago. That’s according to the Mortgage Bankers Association (MBA)’s Purchase Applications Payment Index (PAPI), which measures how new monthly mortgage payments vary across time relative to income using data from MBAs Weekly Applications Survey.

Mortgages 221
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Pending home sales tick up as buyers make cautious comeback

Inman

The Pending Home Sales Index (PHSI) rose by 2.0 percent to 72.0 in February, according to new data released Thursday by NAR. But contract signings fell 3.6 percent compared to last year.

Sales 110
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The Broker Action Plan for the Post-NAR Lawsuit Landscape

Now more than ever, brokers need to provide agents with the right tools, strategies, and training to effectively demonstrate their expertise, negotiate successfully, and foster strong client relationships. So – what should brokers do to ensure this? Invest in the right technology, continuous education, and innovative marketing strategies that empower agents to stand out in a crowded marketplace.

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Are Ultra-Low 2% and 3% Mortgage Rates Ever Coming Back?

Marco Santarelli

Remember those days when you heard whispers of 2% and 3% mortgage rates ? It felt like free money, right? Well, if you're wondering why you can't snag those rock-bottom rates today, you're not alone. Let's cut to the chase: securing a 2% or 3% mortgage rate right now is practically impossible. Those unbelievably low rates were a fleeting moment in time, a direct response to a very specific economic crisis, and the world has shifted dramatically since then.

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Pending Home Sales See Modest Increase in February

RIS Media

Pending home sales continued their volatile up-and-down swing pattern in February, rising a modest 2% after falling 4.6% for the month of January. In spite of data that indicates sluggish activity in the historical context, the Midwest and Southern regions saw gains in pending home sales activity. The Midwest index for pendings graded slightly upward… The post Pending Home Sales See Modest Increase in February appeared first on RISMedia.

Sales 98
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Have you tried turning it on? The top tech snags vexing agents today

Inman

As Florida Realtors' Tech Helpline expands service to 28,000 members across six organizations, Inman dug into the top technology snags agents have inquired about. Printer issues top the list.

Agents 110
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Daily Links: Affordable Housing With 213 Units to Replace Cypress Hills Parking Lot

Brownstoner

In the News Congestion Pricing, MTAs $68 Billion Plan at Risk [NYT] New York City Fringe Festival Expands to Brooklyn [BP] 30 Years of Bay Ridge St. Patricks Day Parade [BP] Phillip Sisters Are Beacon of Love, Generosity in Bushwick [BK Reader] City to Issue Fines to New Yorkers Who Dont Compost [Gothamist] Security Guards AWOL… Read More > The post Daily Links: Affordable Housing With 213 Units to Replace Cypress Hills Parking Lot appeared first on Brownstoner.

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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.