Fri.Nov 22, 2024

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Digital open house sign-in solutions agents swear by for lead generation

Housing Wire

Vetted by HousingWire | Our editors independently review the products we recommend. When you buy through our links, we may earn a commission. The real estate market is constantly shifting, and today’s market calls for agents to return to the more tried-and-true marketing strategies. While the post-COVID market saw homes selling at record speeds, recent changes have shown us the importance of foundational tactics for success.

Agents 373
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How To Get Your House Ready To Sell in 2025

Keeping Current Matters

If you’re planning to list your house in 2025, it’s already time to start working on any repairs. But where do you start?

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Fix-and-flip investors say they’re discouraged by higher mortgage rates, home prices

Housing Wire

As low inventory levels, elevated mortgage rates and rising home prices keep the housing industry stagnant, short-term real estate investors — aka fix-and-flippers — faced market turmoil during the third quarter of 2024. Fix-and-flip lender Kiavi , in partnership with John Burns Research and Consulting , released its Q3 2024 fix-and-flip market report this week.

Investor 300
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The US needs more housing — and agents are key advocates

Real Estate News

Chronic undersupply has led to an affordability crisis, but real estate professionals can help by supporting new development in their communities, experts say.

Agents 177
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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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This doctor says homes must accommodate aging in place

Housing Wire

Treating older patients with chronic health conditions can already be a challenge for medical professionals, but some of these challenges can bite harder if a patient endures preventable trauma, including a fall. That’s why it’s so important to ensure a living space is appropriately fashioned for aging in place. This is according to James Taylor, a physician and founder of DwellSafe , a company that assesses homes for risks of falling.

Design 269
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Industry Decoded: NAR must be held accountable for its spending

Real Estate News

“Volunteers” and execs enjoy large salaries and perks, while hard-working members are the ones who bear the burden.

More Trending

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What’s the rent? A whole month’s pay, 1 in 5 renters tell Redfin

Inman

Redfin report finds 22 percent of U.S. renters say they pay their all of their monthly income to afford rent. They're borrowing money, getting a second job and pulling from retirement to cover the cost.

Brokerage 123
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Attorneys blow off objections, move for final approval of NAR settlement

Housing Wire

More than a year after a Missouri jury issued its landmark verdict in the Sitzer/Burnett commission lawsuit , the National Association of Realtors (NAR), HomeServices of America , and all of the MLSs and brokerages that chose to opt into a settlement are hoping to finally get some closure next week. On Tuesday, Nov. 26, Judge Stephen R. Bough will hold a final approval hearing for the aforementioned settlements.

Brokerage 238
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‘Forced membership’ case now alleges deceptive practices

Real Estate News

Agents suing NAR over membership requirements say associations no longer offer any benefit, while eight defendants were dropped from a Georgia commissions case.

Agents 147
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Real estate investors purchased 16% of homes in Q3 2024

Housing Wire

As the U.S. housing market slowed down in the third quarter due to rising home prices and higher mortgage rates , investor purchases also ramped down, according to a new report by Redfin. The Seattle-based brokerage found that real estate investor purchases dropped by 2.3% year over year in Q3 2024, representing a small change after four years of fluctuations.

Investor 198
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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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People on the Move: KW appoints growth leader; NTREIS CEO to retire

Real Estate News

Team and franchise leader Shanan Steere named director of growth operations for KW; John Holley, CEO of Texas' largest MLS, retiring after 20 years.

MLS 148
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Alexander brothers claim Side manufactured loan default

Housing Wire

White-label brokerage Side has accused Official Partners and the Alexander brothers of defaulting on a loan. The brothers say Side manufactured the default. In their first court filing in the case, Official, Oren Alexander and Tal Alexander claim that Side broke the terms on the loan by unilaterally dissociating their real estate licenses, which resulted in one of the alleged events of default.

Loans 198
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EXp is scooping up teams and top-tier agents: CMO Wendy Forsythe

Inman

EXp Realty's chief marketing officer also told Inman that the company's revenue share can be life changing for some agents, and expressed cautious optimism for the housing market in 2025.

Agents 126
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Michigan suit claims Realtor memberships have no value after compensation banned on MLS

Housing Wire

Plaintiffs Douglas Hardy, Glenn Champion and Dylan Tent on Thursday filed an amended complaint in their antitrust suit against the National Association of Realtors (NAR) in the U.S. District Court for the Eastern District of Michigan. The plaintiffs take issue with what they claim is a requirement for agents and brokers — in Michigan and nationally — to be members of NAR, their state Realtor association and a local Realtor association in order to gain access to the MLS.

MLS 198
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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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Get no respect? Here’s how to elevate our profession

Inman

Broker-owner Butch Leiber offers tips for providing a higher level of service to clients and conveying a higher level of professionalism to the public.

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The Burnett Trial Timeline: Looking and Linking Back to How It Happened

RIS Media

With so many twists and turns over the past few years in what has likely been the most impactful residential real estate trial of all time, it’s not surprising that even the accepted name of the class-action lawsuit hasn’t been uniformly agreed upon. It started simply as Sitzer, named for Joshua Sitzer, one of the… The post The Burnett Trial Timeline: Looking and Linking Back to How It Happened appeared first on RISMedia.

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Cultivate enduring relationships from first contact to lifelong client

Inman

Leverage past clients, drum up new business and show your value with these relationship-building strategies from luxury real estate agent Evan Roth.

Agents 141
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Consumer Sentiment Gets Another Bump, Up Four Months in a Row

RIS Media

The University of Michigan’s consumer sentiment index was up slightly in November, yet another increase from its 70.5 reading in October to a final reading of 71.8 in November, a 1.8% increase, according to the University of Michigan’s survey of consumers. The index also rose 17.1% year-over-year. This is the fourth consecutive month of increases… The post Consumer Sentiment Gets Another Bump, Up Four Months in a Row appeared first on RISMedia.

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The Broker Action Plan for the Post-NAR Lawsuit Landscape

Now more than ever, brokers need to provide agents with the right tools, strategies, and training to effectively demonstrate their expertise, negotiate successfully, and foster strong client relationships. So – what should brokers do to ensure this? Invest in the right technology, continuous education, and innovative marketing strategies that empower agents to stand out in a crowded marketplace.

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How to build a reputation that speaks for you and tells your story

Inman

Think of branding as a cumulative effort, broker Nick Schlekeway writes, where each post, interaction and marketing campaign adds another layer to the image you’re building.

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A Midwood Park Standalone With a Garage and More to See, Starting at $2.2 Million

Brownstoner

Our picks for open houses to check out this weekend are found in Carroll Gardens, Windsor Terrace, Midwood Park, and Homecrest. They range in price from $4.675 million to $2.2 million. 82 3rd Place Price: $4.675 million Area: Carroll Gardens Broker: Daniel Gale Sotheby's (Gail M. Donnarumma) Sunday November 24, 1-2:30 p.m. See it here -> 125… Read More > The post A Midwood Park Standalone With a Garage and More to See, Starting at $2.2 Million appeared first on Brownstoner.

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Bored? Distracted? Here’s the real reason you don’t meditate

Inman

You know that mindful practices can change how you feel and how you work, but the truth is they're often boring and hard to implement. That's actually the whole point, Aaron Hendon writes.

Agents 117
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PropStream Unveils New Predictive AI Tool: PropStream Intelligence

RIS Media

The real estate software firm and data provider PropStream has announced its latest platform enhancement: PropStream Intelligence. Driven by machine learning and predictive analytics, PropStream Intelligence is designed to help real estate professionals find leads. The tool’s features include: Property Condition Analysis: Uncover a property’s condition at a glance using a strategic grading system, as… The post PropStream Unveils New Predictive AI Tool: PropStream Intelligence appeared fir

Design 71
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Preliminary 2025 Housing Forecasts

Calculated Risk Real Estate

Towards the end of each year, I collect some housing forecasts for the following year - and also provide my own outlook. Several more forecast will be available in early December. It is early, but for comparison, new home sales in 2024 will probably be around 705 thousand, up from 666 thousand in 2023. Total housing starts will be around 1.35 million in 2024, down from 1.42 million in 2023.

Sales 72
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Step Inside Some of Newburgh’s Historic Homes With the Annual Candlelight Tour

Brownstoner

It isn't too early to start planning historic house tours and events, and for those curious about exploring outside of the five boroughs, Newburgh’s Annual Candlelight Tour provides a prime seasonal celebration. A tradition for more than 40 years, the self-guided tour offers a chance to step inside spaces both… Read More > The post Step Inside Some of Newburgh’s Historic Homes With the Annual Candlelight Tour appeared first on Brownstoner.

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NAR Calls Settlement ‘Hard Fought,’ Defends Deal in Final Argument Before Hearing

RIS Media

With only days before a judge will issue his final decision and close a historic (and frustrating) chapter in the history of residential real estate, plaintiffs who led the charge on commission class-action lawsuits and the two largest defendants in that case—HomeServices of America and the National Association of REALTORS® (NAR)—have laid out their final,… The post NAR Calls Settlement ‘Hard Fought,’ Defends Deal in Final Argument Before Hearing appeared first on RISMedia.

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Kitchen Islands With Attached Built-In Tables: Cooking Meets Conversation in Latest Trend

HomeLight

Kitchen remodels often limit homeowners looking for a quick refresh. Major fixtures like the stove, fridge, sink, and cabinets typically stay put unless you’re doing a full renovation. This means your design choices usually revolve around cabinet style, countertop material, wall color, and perhaps a bold backsplash. Your kitchen island, however, is one place where you can play a little with different styles, shapes, and even features.

Design 72
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Boldtrail Backoffice - Take The Quiz to See What Package Is Right For You

BoldTrail BackOffice provides a single, streamlined solution to manage agent onboarding and billing and commission tracking and disbursements, along with agent management, reporting, and accounting - so your brokerage can run smoothly & profitably. Our #1-rated back office solutions have exactly what your business needs to deliver a seamless experience for your clients and your team.

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Gary Vee’s 2025 Social Media Predictions

BAM Media

It’s nearing the end of 2024, which means it’s prediction time for the new year. Thankfully, this isn’t a housing market prediction because every time I post one of those to our @nowbam Instagram, people go completely insane and tell me how useless they are since they never turn out to be true… but hey, they make great content. These social media predictions from Gary Vee , however, might be a little more accurate.

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How to Sell My House Fast in Deerfield Beach: Cash Offer Options

HomeLight

Whether you’re heading full-speed toward a new adventure or facing unforeseen circumstances, selling your Deerfield Beach home quickly can be a vital step toward your next chapter in life. As a homeowner in the Sunshine State, you may be looking for a swift, seamless home sale but are unsure of the right place to start. In this guide, we’ll explore your best options for a fast home sale in Deerfield Beach.

Sales 64
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Revive Real Estate Marks 5th Anniversary with Holiday Fundraiser

RIS Media

Revive Real Estate has announced that in tribute to its 5th anniversary, the presale renovation firm is raising funds and collecting toys to benefit Children’s Hospital of Orange County (CHOC), a renowned pediatric health system dedicated to the well-being of children and families. Based in Irvine, Revive has set up a dedicated giving page, inviting… The post Revive Real Estate Marks 5th Anniversary with Holiday Fundraiser appeared first on RISMedia.

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City Council Greenlights Housing Over Borough Park Rail Line

Brownstoner

The ambitious Brooklyn Yards development plan, an engineering feat that will build housing over an active rail line, was approved by the City Council on Thursday. The rezoning calls for a 14-building mixed-use mid-rise complex with 267 residences poised on a narrow platform spanning two blocks above a curved section… Read More > The post City Council Greenlights Housing Over Borough Park Rail Line appeared first on Brownstoner.

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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.