Housing Wire

NOVEMBER 20, 2024

However, homeowners have a unique advantage with home equity products—designed to let residents tap into their home’s equity for cash. Mortgage professionals must keep up with the new demand for home equity products in the new market. That growth presents an opportunity for reverse mortgages and home equity loans.

Equity 370

Equity Finance Marketing Lending 370

Housing Wire

FEBRUARY 18, 2025

The oldest baby boomers are poised to turn 80 years old this year, which could bring the market of dedicated senior housing from a place of oversupply to a shortage. A renewed interest in the senior housing market could also spur higher prices and waitlists, two things that lower-income older Americans can ill afford.

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Marketing New Construction Development Construction 337

Housing Wire

MARCH 21, 2025

housing market remains challenging for prospective buyers as concerns over mortgage rates , home prices and affordability persist in 2025. I believe the concerns for the market at this point are dramatically related to geographics. But AI-driven lending tools have raised concerns about bias.

Debt-to-income ratio 301

Debt-to-income ratio Loan Officer Marketing Loans 301

Housing Wire

JANUARY 28, 2025

Luxury real estate auction house Concierge Auctions has entered a co-marketing partnership with proptech startup Luxury Presence , announced today. The partnership also gives Concierge’s agents and brokers access to Luxury Presence s advanced website design, hosting and SEO services.

Marketing 301

Marketing Branding Agents Design 301

Housing Wire

APRIL 2, 2025

Luxury Presence has introduced Private Listings Hub, an invitation-only platform designed to help real estate agents promote off-market and pre-market listings with greater control and discretion. Agents can control listing visibility, filter buyer matches and receive notifications for relevant off-market opportunities.

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Sales Marketing Brokerage Agents 230

Housing Wire

JANUARY 3, 2025

Californians deserve a reliable insurance market that doesnt retreat from communities most vulnerable to wildfires and climate change , Lara said in a statement. My Sustainable Insurance Strategy is focused on addressing the challenges we face today and building a resilient insurance market for the future.

Design 523

Design Marketing As-is Sales 523

Housing Wire

APRIL 2, 2025

has introduced “Elevate,” a new program aimed at increasing real estate agent productivity through marketing, lead generation , transaction support and coaching. According to the company, the initiative is designed to allow agents to close more transactions while improving Fathoms gross profits and margins.

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Agents Design Closing Marketing 379

Housing Wire

JUNE 13, 2024

Multichannel mortgage lender New American Funding (NAF) announced this week the relaunch of its initiative designed to recruit, educate and expand loan officer understanding around issues faced by borrowers of color as “ NAF Black Impact.”

Design 459

Design Loan Officer Branding Loans 459

Housing Wire

OCTOBER 30, 2024

Users can access AI bots designed to assist agents with general real estate knowledge, sales, marketing , negotiation and motivation. Each training bot is designed to tackle one of five challenges that real estate agents may face. The new platform will leverage specialized training bots to help agents prepare for business.

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Agents Design Closing Sales 344

Housing Wire

OCTOBER 22, 2024

Leo CoPilot can help agents generate automated marketing materials by leveraging data from an MLS. The final product Real unveiled at RISE is Real Wallet , a financial platform designed to help agents control and manage their finances. It automatically scans documents for errors before they are submitted to the broker.

Agents 435

Agents Brokerage Technology Staging 435

Housing Wire

DECEMBER 6, 2024

We’ll also share best practices for developing and sending real estate newsletters and recommend some essential tools to make your email marketing stand out. Save time with pre-written newsletters from Market Leader Don’t have time to write three or more newsletters every month? Lets dive in!

Pre-approval 397

Pre-approval Design Industrial Agents 397

Housing Wire

NOVEMBER 12, 2024

It also wants to widely deploy refreshed marketing strategies that are designed to both educate and appeal to older homeowners about the use of home equity in retirement. In 2025, it will begin rolling out new regional and local programs designed to “build our brand profile and drive business in strategic markets,” she said.

Mortgages 370

Mortgages Equity Lending Design 370

Housing Wire

OCTOBER 31, 2024

is designed to allow an AI-powered system to analyze photos of a property for identification and verification purposes. Certainty is used by mortgage lenders and valuation providers, and ClearValue’s partnership with Restb.ai Restb.ai’s technology will be compatible with broker price opinions, appraisals, inspections and forms. “By

Technology 458

Technology Inspection Design Industrial 458

Housing Wire

JANUARY 27, 2025

home remodeling industry report that while market conditions are stalling larger-scale remodeling projects, consumers seeking remodeling work are focused on efforts that could serve to increase home values and to future-proof homes for later life and aging in place. Members of the U.S.

Industrial 390

Industrial Renovation Design As-is 390

Housing Wire

OCTOBER 21, 2024

Climate change is having a pronounced impact on the housing market, particularly when it comes to the accelerating risks of extreme weather events in areas that were already vulnerable to impact. “The lenders […] are really in the best position to make sure there’s the right consideration of the long-term risk,” Gordon said. “A

Construction 497

Construction Development Finance Mortgages 497

Housing Wire

FEBRUARY 1, 2025

Higher mortgage rates are forcing many first-time homebuyers to adopt a “wait-and-see” approach to the market. HomeLight is an Arizona -based real estate platform designed to connect agents with clients. By comparison, first-time buyers comprised 40% of the market before 2008. 30 and Nov.

Purchase and sale agreement 482

Purchase and sale agreement Mortgages Agents Brokerage 482

Housing Wire

NOVEMBER 14, 2024

Real estate marketing startup Realoq is launching a new data solution for brokers and agents. CEO and founder Anvesh Chakravartula believes that combining Realoq’s platform with Rexdat’s data solutions gives users a strong chance to establish market-leading value.

Branding 369

Branding Brokerage MLS Technology 369

Housing Wire

MARCH 13, 2025

The platform is designed to help agents and clients effectively manage and distribute their exclusive listings. The RealScout Exclusives platform is designed to stand out from similar options through home search technology that continuously analyzes buyer behavior in real time, the company explained in its announcement.

Brokerage 353

Brokerage Technology MLS Design 353

Housing Wire

OCTOBER 15, 2024

The new guidelines are designed to make it easier for consumers to revoke consent for unwanted robocalls and texts.

Mortgages 482

Mortgages Design Industrial Development 482

Housing Wire

OCTOBER 24, 2024

Valon intends to use the fresh capital to boost product development and expand its reach to new markets. Valon’s platform — the first of its kind to provide end-to-end mortgage servicing — was designed to boost efficiency and transparency for home buyers and sellers.

Mortgages 448

Mortgages Technology Equity Industrial 448

Housing Wire

MARCH 27, 2025

AI can create virtually staged images to match any trendy interior design style you can dream up for a small fraction of the price of traditional virtual staging. Our team of agents, brokers and marketing pros thoroughly tested each app to vet their image quality, features, ease of use and pricing.

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Staging Design Technology Commercial 290

Inman

MARCH 12, 2025

Thoughtfully designed common spaces in multifamily communities, Michael Zaransky writes, strengthen resident engagement, deepen the sense of belonging and, ultimately, enhance retention.

Design 158

Design Development Agents Marketing 158

Housing Wire

JANUARY 22, 2025

Rocket.com is designed for serious buyers and sellers, offering a streamlined path to homeownership, said Jamie Belsky, chief product and design officer at Rocket. The platform combines Rocket Mortgage s award-winning service with Rocket Homes search and deep property insights.

Staging 370

Staging Design Mortgages Finance 370

Housing Wire

OCTOBER 18, 2024

Indiana-based lender Ruoff Mortgage is making a move designed to help more homeowners get into new homes with ease. We have partnered with Calque to provide better options to those customers, including the ability to close immediately on a new home before putting their current home on the market.”

Purchase and sale agreement 448

Purchase and sale agreement Mortgages Equity Finance 448

Housing Wire

JANUARY 23, 2025

Believe it or not, good old-fashioned postcards are still one of the most effective real estate marketing strategies. Even though most agents focus their marketing efforts online, people start thinking about finding a real estate agent well before they hit ENTER on their first Google search. But where do you start?

Design 305

Design Branding Agents Marketing 305

Housing Wire

NOVEMBER 14, 2024

Next year, real estate brokers and team leaders can adapt, innovate and truly thrive in the new market. With these unique strategies, brokers can achieve sustainable success while staying ahead in a competitive market. Optimize your P&L: trim costs and boost efficiency Efficient cost management is key to thriving in any market.

Brokerage 397

Brokerage Technology Agents Closing 397

Housing Wire

APRIL 10, 2025

As a result, policymakers may be compelled to wait until the labor market demonstrates more pronounced signs of distress before signaling to the marketplace their intention to ease policies further. This approach is intended to soften the labor market and moderate wage growth.

Design 366

Design As-is Mortgages Closing 366

Housing Wire

OCTOBER 16, 2024

Understanding that real estate housing markets are hyperlocal, the RealTrends Verified City Rankings represent the newest evolution of RealTrends agent and team rankings. reflecting the importance of localized expertise in today’s evolving market. Find out which agents and teams ranked highest in your city here.

Agents 459

Agents Commercial Land Branding 459

Housing Wire

OCTOBER 27, 2024

The promise vs. reality High expectations Technology providers have marketed their solutions as panaceas for long standing industry inefficiencies. Persistent cycles The industry continues its pattern of expanding and contracting workforces in response to market fluctuations.

Technology 448

Technology Industrial Mortgages Development 448

Housing Wire

MARCH 12, 2025

Its my expectation that after this meeting, when this comes to a NAR vote overall, that theyll do the right thing and remove that policy and let the free market continue to work, Ketchmark said. Supporters argue it ensures fair housing opportunities, while critics claim it restricts homeowners rights to market their properties as they choose.

Brokerage 353

Brokerage MLS Design Closing 353

Housing Wire

NOVEMBER 1, 2024

That can include being a housing market expert and advising clients on the best times to list or buy a home; having referrals handy for inspections, repairs, staging and photography; understanding the mortgage origination process; and more. Also top of the list, agents are marketers. We’ve outlined the main types below.

Agents 448

Agents Brokerage Purchase and sale agreement Commercial 448

Housing Wire

NOVEMBER 12, 2024

This comes from a new survey by Down Payment Resource — a nationwide database designed to connect prospective homebuyers to financial assistance opportunities. According to a National Association of Realtors (NAR) report in July, veteran homeownership has steadily increased since 2008, with veterans outpacing civilian buyers in some markets.

Mortgages 397

Mortgages Finance Loans Design 397

Housing Wire

JANUARY 27, 2025

Lone Wolf Technologies , a real estate technology company that has been in business for decades, unveiled its reimagined brand identity last week as an effort to “blend technology with human-centered design to better serve real estate professionals,” per a release from the company. ”

Branding 367

Branding Technology Industrial Design 367

Housing Wire

FEBRUARY 28, 2025

They explore O’Connor’s personal experience during the Los Angeles wildfires , including evacuation efforts, as well as the current dynamics of the real estate market. My business has always been more design focused. I work with different designers and I do development as well. They were Palisades agents.

Design 360

Design Agents Development As-is 360

Housing Wire

JUNE 7, 2024

Creating a real estate marketing plan can be harder than it sounds. If your marketing isn’t aligned with your niche, personal brand, and skills, you’ll waste time, money and effort pursuing it. Finally, I’ll wrap up with the three marketing tools every agent needs to hit the ground running in 2024.

Marketing 459

Marketing Branding Agents Design 459

Housing Wire

DECEMBER 27, 2024

It can vary widely depending on the size of the team, its overall goals and the type of market it serves. The Multi-Level Marketing (MLM) Team Team members focus on recruiting agents to build the team while receiving residual income for agents in their downline.

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Purchase and sale agreement Branding Agents Closing 418

Housing Wire

SEPTEMBER 9, 2024

The new rules mandated by the National Association of Realtors’ (NAR) antitrust settlement are designed to encourage more negotiations for buyer agent commissions. The interviews revealed that buyers in some markets are more open to taking on some of the cost of compensating their agents.

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Earnest money deposit Inspection contingency Agents Marketing 482