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The future of the MLS may be murky, but brokers still want the data

Housing Wire

As a panel of real estate leaders gathered to discuss the future of the MLS at the National Association of Realtors ‘ NXT conference in Boston, Errol Samuelson , Zillow ‘s chief industry development officer, found himself and his company in a bit different standing than usual with the audience of several hundred agents and brokers.

MLS 368
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Compass invites outside agents to use Coming Soon listings in latest shot at CCP

Housing Wire

Compass says that the listings protect home sellers against negative insights, such as days on market. At Compass we are advocating for homeowners to have control over how their listings are marketed, Reffkin said in a statement. Coming Soon is part of Compasss three-phase marketing plan for homes. Coming Soon is next.

Agents 354
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Changes are underway as MLSs implement NAR’s new CCP policy

Housing Wire

After Jensen took over as CEO in 2015 , MRED created an internal MLS private listing network after survey feedback from subscribers found that many were frustrated by the number of pocket listings and sales occurring.

MLS 306
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What constitutes public marketing? NAR clarifies details on delayed marketing listings

Housing Wire

Unlike listings marketed under the office exclusive carve out that is part of the existing Clear Cooperation Policy (CCP), delayed marketing listings are submitted to the MLS and available to be viewed by all MLS participants. VOW displays are not publicly facing and consumers must register on a site to access a VOW site.

Marketing 278
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Experts weigh usefulness of exclusive listings

Housing Wire

Office exclusives are becoming an increasingly significant segment of the Bright MLS marketplace, according to a recent Bright MLS study examining their impact on the broader housing market. This shift is prompting real estate professionals and consumers alike to reevaluate implications of this marketing approach.

MLS 267
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The debate around Clear Cooperation ignores real solutions

Housing Wire

When I attended a national real estate conference last month, the Clear Cooperation Policy the provision requiring listings to be published on the MLS within 24 hours of marketing a property predictably surfaced as a hot-button issue. 1) Support it, 2) Eliminate it, 3) I dont understand it, or 4) I have no opinion.

MLS 310
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Price reductions: 6 things to consider before lowering the price

Housing Wire

Before rushing to a price reduction for your real estate listing, its important to take a step back and evaluate all the factors that could be affecting the sale. Is the home being marketed effectively? Is the price aligned with current market conditions? Sellers market : This happens when demand outweighs supply.

Staging 344