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Black Friday deals on a new home? Here you go

Housing Wire

While shoppers flock to malls and online retailers for Black Friday deals, M/I Homes is shifting the focus to residential real estate with holiday incentives that rival traditional doorbusters. Chicago’s offerings include doorbuster deals on Quick Move-In homes, which reduce pricing up to $93,850 if the home closes this year.

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Outsourcing for efficiency: How SitusAMC is enhancing primary market origination with third-party resources

Housing Wire

How do we get a loan from I want a house to its closed and done before they walk away? To tackle increased origination demand without over-prioritizing one market, mortgage originators must rely on solutions designed to cut primary market expenses and create more secondary market mobility.

Marketing 368
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RealTrends launches real estate agent and team city rankings

Housing Wire

These rankings are designed to help top-performing agents and teams highlight their accomplishments within their specific local markets, enhancing their credibility where it matters most — close to home. Production data represents residential transactions only.

Agents 464
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What is a real estate broker vs. an agent? We explain the key differences

Housing Wire

Though most commonly thought of for residential deals, real estate agents can also help people buy, sell or rent commercial properties, land and more. An agent may also be present at closings to review closing documents and help guide their client through the final steps. How do real estate agents get paid?

Agents 448
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AI mortgage platform Friday Harbor completes seed round

Housing Wire

.” The platform allows lenders of all sizes and budgets to leverage AI to read and interpret borrower documents, generate a borrower-specific needs list, underwrite files and flag potential conditions in real time, all of which reduce downstream friction and accelerate time to close.

Mortgages 317
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How to write creative real estate listing descriptions + examples

Housing Wire

While the key statistics about a property will be available to buyers in the real estate listing description, residential buyers tend to shop with their emotions. Go in an order that makes sense, such as: headline, first-floor features, second-floor features, basement, overall design (hardwood floors, etc), garage, yard and location.

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Zillow’s ‘pre-emptive strike’ on private listings

Housing Wire

If the trend of private listings continues, residential real estate will look more like what it does in Europe or the commercial market in the U.S. Kelman said Redfin is also asking MLSs to create a coming-soon designation for listings that precludes search sites from showing how long a home has been for sale and at what prices.

MLS 283