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Compass’s recent performance points to the future of real estate brokerage

Housing Wire

By contrast, legacy brokerages did not perform nearly as well. Every moment of friction is potentially a lost sale. And among privately held brokerages, the one executing most effectively on what Compass is proving in the public markets is SERHANT. is its own sales technology incubator and accelerator.

Brokerage 320
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Divya Aathresh on using AI to solve brokerage back office problems

Housing Wire

What stage is the company in right now? Divya Aathresh: We are still very early, in the pre-seed stage. Processing is a big piece of what brokerages care about, so we have a copilot that we’re getting feedback on and plan to have six or seven copilots that will launch next year. Sarah Wheeler: You founded MaxHome.AI in January.

Brokerage 370
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Compass acquires luxury brokerage in Washington, D.C.

Housing Wire

The brokerage has acquired Washington Fine Properties (WFP), a luxury real estate brokerage located in the Washington, D.C., WFP has 150 agents and has executed $43 billion in sales volume over the past 25 years. At the end of 2023, the number of principal agents at the brokerage stood at 14,683. metropolitan area.

Brokerage 345
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What went wrong at Redfin?

Housing Wire

But in light of Redfins blockbuster sale to Rocket Mortgage that was announced less than two weeks later, hindsight dictates that Kelman may have known that the end of independence was coming for the company hes run for almost 20 years. Some of these companies are much younger and are in a heavy growth stage, so its not an exact comparison.

Brokerage 388
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Real estate agents absolutely worth it, new consumer survey says

Housing Wire

As real estate agents adjust to sweeping changes brought by the commission lawsuit settlement, a new report from discount brokerage Clever Real Estate reveals one thing hasn’t shifted: Americans still overwhelmingly trust full-service agents to sell their homes. Why would they do this?

Agents 476
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Side’s Hilary Saunders discusses the evolution of brokerage models

Housing Wire

Photo credit: AJ Canaria Hilary Saunders , the co-founder and chief broker officer at Side , sees the current challenges facing the real estate industry as yet another opportunity for brokerage models to further evolve. “I Through this, Saunders said, consumers began to realize the importance of staging, photography and online marketing.

Brokerage 448
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At United Real Estate, the mission is always the focus. 2025 is no different

Housing Wire

Instead, they pay the brokerage a flat fee per transaction. We are seeing already an atypical number of brokers and agents that want to join us because they get the tools, services and support they are used to, but they get to keep as much money as they possibly can on every sale. And that is what we are really paying attention to.

Brokerage 370