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The Real Brokerage continues its expansion tear in California, Florida

Housing Wire

The Real Brokerage is a already a top 10 company in terms of transaction volume and sides and it continued its growth this week in two of the nation’s most populous states. Miami -based Real on Tuesday announced the addition of Harvest Realty , an independent brokerage in Southern California with 550 agents. billion.

Brokerage 397
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RealScout opens exclusive listings platform to all brokerages

Housing Wire

San Francisco-based real estate technology firm RealScout on Thursday announced that its making its RealScout Exclusives platform available to all brokerages. RealScout said that the nationwide launch of the platform follows years of successfully powering exclusive listing strategies for leading brokerages.

Brokerage 318
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Real Brokerage leverages agent count growth for soaring revenue

Housing Wire

The stagnant housing market has brokerages across the country on their knees, but The Real Brokerage isnt waiting for market conditions to improve to grow its business. Real credited its technology offerings and business model for the explosive growth in agents.

Brokerage 367
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The Real Brokerage is banking on ‘pure tech innovation’

Housing Wire

While many brokerage leaders experiment with reimagined commission models and marginal tweaks, The Real Brokerage is playing a different game altogether. That focus on technology is what Poleg says will propel the firm’s growth. That focus on technology is what Poleg says will propel the firm’s growth.

Brokerage 280
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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments!

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Compass’s recent performance points to the future of real estate brokerage

Housing Wire

By contrast, legacy brokerages did not perform nearly as well. Technology is part of the story. A more efficient and intuitive customer relationship management system (CRM); tools to create better marketing materials; streamlined client communications; and a place to manage the deal pipeline, transactions, and checklists in one place.

Brokerage 265
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Real launches three new products during its agent conference

Housing Wire

The Real Brokerage is keeping attendees of RISE, its third annual agent conference, on their toes. Leo CoPilot can help agents generate automated marketing materials by leveraging data from an MLS. But Real agents are not the only ones receiving upgraded AI technology. Real also unveiled Leo of Clients on the RISE stage Tuesday.

Agents 435