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Divya Aathresh on using AI to solve brokerage back office problems

Housing Wire

What stage is the company in right now? Divya Aathresh: We are still very early, in the pre-seed stage. In terms of options, we’re very fortunate to have some of the top brokers in the country working with us on a product suite we will soon take to market. Sarah Wheeler: You founded MaxHome.AI in January.

Brokerage 357
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How to become a real estate broker & launch a brokerage — Advice from a KW mega broker

Housing Wire

When I started my first brokerage in my late twenties, I was full of ambition but had no idea what to expect. If your dream is to own your own brokerage and manage a team of top-performing agents, leading your team to success means much more than hanging a new license on your wall. Now you have to do some tedious stuff.

Brokerage 360
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Virtual staging: The best apps for 2025 + mind-blowing AI picks

Housing Wire

Is virtual staging finally ready for its close-up? The days of AI-staged photos that look more like Salvador Dali paintings than comfy living rooms or HGTV-ready kitchens are long gone. The images todays virtual staging companies can create using AI are shockingly realistic and, dare we say it, stylish. We think it is.

Staging 252
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First-time homebuyers are being insulated by slower market conditions. Will it last?

Housing Wire

31, 2023, and has since reshaped the business practices for real estate brokerages and agents across the country. The market is not great, so we aren’t often dealing with multiple-offer situations. It is no secret that many first-time homebuyers are struggling. So, just asking for it in the offer probably won’t disadvantage them.”

Marketing 447
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Real launches three new products during its agent conference

Housing Wire

The Real Brokerage is keeping attendees of RISE, its third annual agent conference, on their toes. From the RISE stage in Las Vegas , Real unveiled three new products for agents and clients on Tuesday. Leo CoPilot can help agents generate automated marketing materials by leveraging data from an MLS.

Agents 435
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Compass’s recent performance points to the future of real estate brokerage

Housing Wire

By contrast, legacy brokerages did not perform nearly as well. A more efficient and intuitive customer relationship management system (CRM); tools to create better marketing materials; streamlined client communications; and a place to manage the deal pipeline, transactions, and checklists in one place. Technology is part of the story.

Brokerage 265
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Compass acquires luxury brokerage in Washington, D.C.

Housing Wire

The brokerage has acquired Washington Fine Properties (WFP), a luxury real estate brokerage located in the Washington, D.C., The acquisition gives Compass a firm footprint of high-end homes in an area with an expensive housing market. At the end of 2023, the number of principal agents at the brokerage stood at 14,683.

Brokerage 289