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The Real Brokerage is banking on ‘pure tech innovation’

Housing Wire

While many brokerage leaders experiment with reimagined commission models and marginal tweaks, The Real Brokerage is playing a different game altogether. Only three years ago, The Real Brokerage was ranked for the first time on the RealTrends Verified Brokerage Rankings. Were going deep into pure tech innovation.

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Home equity investment startup Splitero launches its own real estate brokerage

Housing Wire

California-based home equity investment firm Splitero launched its own real estate brokerage , Splitero Homes, this week. Launched in 2021, Splitero’s main focus is on home equity investments (HEI), which differs from home equity lines of credit (HELOC). Our brokerage is unique,” Michael Gifford told HousingWire. “It’s

Equity 432
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Rocket Companies announces deal to acquire Redfin for $1.75 billion

Housing Wire

Today, Rocket Companies announced it has entered into an agreement to purchase digital real estate brokerage Redfin in an all-stock transaction valued at $1.75 billion in equity. The deal, which has been approved by the boards of directors of both Rocket Companies and Redfin, is expected to close in the second or third quarter of 2025.

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Splitero secures $350M in funding from Blue Owl Capital

Housing Wire

As consumer debt reaches all-time highs and the cost of living continues to escalate, home equity investment fintech Splitero on Thursday announced a purchase commitment from funds managed by asset manager Blue Owl Capital. trillion in equity, of which $11.2 At the end of third-quarter 2024, U.S. mortgage holders held $17.2

Equity 356
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FirstTeam begins national expansion, introduces new agent compensation plan

Housing Wire

FirstTeam , an independent real estate brokerage based in Southern California , has begun its national expansion by opening new offices in Idaho and Washington , with plans to establish operations in Arizona , Nevada , and Oregon. brokerages and is a founding member of Leading Real Estate Companies of the World.

Agents 358
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What went wrong at Redfin?

Housing Wire

At the same time, agent counts at other publicly traded companies have exploded, with The Real Brokerage (+1,173%), Fathom Realty (+136.6%), Compass (+78.8%) and eXp Realty (+64.9%) leading the way. This dynamic makes many consumers willing to pay for a full-service brokerage, if for no other reason than to reduce their anxiety.

Brokerage 407
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Rocket Companies to acquire Mr. Cooper in bombshell $9.4B deal

Housing Wire

The Detroit-based fintech , which is also in the midst of acquiring real estate brokerage and home search portal Redfin for $1.75 billion , is paying an equity value of $9.4 Cooper , America’s largest mortgage servicer, in a market-shattering deal that could reshape the mortgage industry for years to come.

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